SEO is the key to a higher rank. Not only that, it will also generate more website traffic. If your website will utilize search engine optimization techniques, search engines like Google will put your website in a higher rank and more people will see it.
So when a customer types into Google a keyword that is related to your business, your website will be in the page results in a higher rank — more chances of customer to see it.
Here are a few tips for SEO:
Search the terms and phrases that are most searched and are related to your business. Use these terms when writing your content, such as blogs or product descriptions. There are different software found on the internet for you to use and research what are the most searched phrases which will fit your business the most.
Then, do not only put the keywords in your blogs or descriptions, make sure they are also on the title. Put the keywords on the header and URL, too. It will help the search engine know what the page is about, giving it a higher rank.
It’s not all about you and your business, it is also about your competition. Do research, so sit down in front of your computer and use “private browsing”. If you are using Chrome, it is ‘Incognito’, in Internet explorer it’s ‘InPrivate’ and ‘Private’ for Safari and FireFox.
Now that you are using private browsing, type in something about your business and see the top 10 results. Check their content, look at what you are missing in your website and create better content!
Write Good Content
Do not just make something up and put the keywords. Come up with something interesting, something that people will check in Google, then write it with the keywords.
Don’t also forget to make your website user-friendly. So when your site ranks up and people will check it, they will not have a hard item to navigate it and check out more what’s on your website.
Want to have good content and a user-friendly website? You got us. Here at The Northern Office, our web designers will know what design that fits your business. We will not only give you a good website, but also content. If you have existing content, we can re-write them for you and utilize SEO techniques.
Contact us. Partner up with us and see your business flourish.
One of the most key processes in search engine optimization (SEO) is link building. For most link building is abandoned because the task itself eats up a lot of time, patience and can cause endless frustration.
Is there an alternative way to build links? Perhaps the question should be, “what is the proper way to do it?”
Early tactics of link building revolved on a “more links=higher rankings” strategy. Though still there's still some truth in that today the number factor is now linked with a variety of other influencers. But the numbers game seems to blind a lot of people and they either fall for "black hat" SEO company spiel or go ahead and make things bad for themselves.
Here are some of those worst link building strategies that are being practiced:
Directory submission – adding your website to generic directories.
Online page creation – composed of photos and text content relevant to your industry, filled with keywords.
Forum link generation – including your site link on signatures when you post in forums
Link exchange programs –purchasing links and publishing them in random link exchange platforms Website owners often find it appealing to get backlinks that are easy to grab.
But it is all about having a concise concept and approach.
There is a quality link building strategy that works. It may take a little more time and effort but if your organized and have the tenacity to see it through you will be blessed with lots of link loveliness!
Create Relations, not just numerous backlinks
Instead of focusing on how to score tons of backlinks, reach out to fellow site owners or bloggers, interact, and share topics which kindle similar interests. Remember to address them properly in a personal and sincere manner. Invite them to contribute to your blog and eventually get asked in return. In forums and social media platforms, genuinely participate in discussions instead of posting messages with no relation to the topic just for the sake of promoting your link.
Fresh and Appealing Content
Engage readers with fresh and appealing content; content generation drives any modern strategy of SEO. Learn what is current and now, and know what your audience wants. If you have to make events, giveaways or promos to be recommended, do it to leave good and memorable impressions. Also, you can share valuable information like instructional blog entries or studies about problems commonly occurring in your site’s niche. Given that the number of link building strategies will continue to change and multiply, the limitations you will face depend on your own capabilities. By building relations as top priority, this serves as your best investment to the constantly changing world of SEO strategies. Need help in SEO strategies like link building, social media and website content creation?
Philippines’ marketing consultancy firm,
The internet has been considered as the new marketplace at present. More than being an effective channel for current events and information, the internet has also served as a gateway that connects customers to business people and vice versa. With more than 2.5 billion internet users worldwide, there is always a great opportunity for any marketer to become successful online. The only problem is, how he can do it and who will help him to achieve a truthful online success.
Search Engine Optimization (SEO), Social Media Optimization (SMO) and any online marketing effort points on the same direction- Page Rank. Google Page Rank is greatly affected by the rate of traffic that your website creates. Page Rank (PR) is not a sole effort of the website but even your social media accounts contribute to web traffic and this is often coined as off-page optimization.
Easy Influx of Money
The internet is the fastest source of information. If you are a buyer who needs a certain product, getting the help of the internet is the best solution you can have to find links of the potential companies that can offer you the product you want. If your website is not seen right on the first page, there is also a lower chance for you to get your products and services promoted to your target market.
Profit always depends on the rate of your new and returning customers.
Trustworthiness and Customer Loyalty
Web users usually have this common connotation that websites found on top of search results are more likely to be trusted than those on the lower pages. Well, this makes sense when it comes to Google/ Yahoo Trust Rank. This method is applied by search engines to determine the trust level of a particular site that they want to rank higher on their pages.
Customers find it easier to trust your products and services if they will see you on the top page knowing that Google or Yahoo did not bring you on the top spot for nothing.
More Links and Site Connection
Sites with higher page rank are often considered as authority sites. More people will click and visit your site and this creates a good opportunity to get more sponsors and add extra monetary value on your company.
And most importantly, if you have a higher PR, it will only take few minutes before your content gets indexed by Google. Meaning, any update on your site will be easily seen on search engine results page and this will lead to more search clicks and link visits.
Google’s go-to-guy when it comes to SEO matters, Matt Cutts was asked if it’s okay for him to create a new article by putting together a series of thoughts through various sources but cited properly. The answer was very straightforward, no; it is not a good practice.
Dubbed by Yahoo as the art of “stitching,” this technique was frown upon not just by search engines but by many. Since what it does just copy a lot of personal thoughts and ideas by others without the other have to think about it.
Remember that having well written original content will add more value to a site than having a copy & pasted one. But if the gathered data and information are necessary to an article, what you can do is present them in a new light and simplify them.
Don't know what to do with your site's information? Use them and turn them into a beautiful article, a great infographic, or an informative press release.
Josh Patrice just released a webinar, providing tips and information to small business owners when it comes to their Search Engine Optimization (SEO) problems and needs.
He reiterated the importance of fully utilizing the social community to successfully establish an online presence of a company and spread brand awareness.
It can be concluded that the SEO works does not simply stop on optimizing a site.
It is a combination of good content marketing and customer engagement on different social networking sites such as Facebook, Twitter, Linkedin, Foursquare, etc.
The Northern Office – Innovative Marketing offers good content marketing, website design, and social media strategy to our clients. TNO also provide sales support, multimedia marketing services, and monthly reports for small business owners.
Site ranking is the position of a website in search engines such as Google, Yahoo and Bing during a keyword query. Every company aims to be on the top spot or at least on the first page of a search engine results page (SERP) whenever an online visitor searches for something that is relevant to the company’s products or services.
This is because numerous studies show that the web audience usually check out only those who are on the first page of the SERP and that they, more often than not, click only the first link on it. Reaching the top spot or at least rank on the first page of the SERP is not an easy task.
Listed below are some of the most common mistakes that many SEO practitioners commit that affect the site rankings of their clients. Take your time in reading each of the items and find out if you are committing the same mistakes. In that way, you can start correcting those errors and eventually improve your site ranking.
This problem is mainly because of a problematic host or a poor server or worse, both. Try to minimize your site’s downtime as much as possible. And whenever it occurs, make sure to fix the problem right away so that you can get your site up and running again in no time. This is so you can avoid getting penalized by search engines not to mention, losing potential profit.
Poor Site Speed
It is a must for a website to get all its pages to load quickly to encourage online visitors to continue browsing the site and even come back for more in the future. In the web world, a lot of online browsers are impatient. And if loading takes a lot of time, no matter how interested they are about the offer, they’ll most likely click out and check out some other site. This will surely hurt a site's ranking since Google included site speed when ranking sites. The logic behind Google’s move is that they will also lose profit if a web user switches to another search engine just because Google provided him sites that take forever to load.
Problematic Linking Habits
Authority is crucial for every website. If you provide internal links to every post that you make, it will show the audience that you are credible in your field because you have tackled several concepts that are related in what you do or offer. However, make sure that you do this in moderation. Putting too much internal links on every post can be annoying which can lead to a bad user experience. And when a user did not enjoy browsing your site, chances are that individual will no longer come back to your site next time. Keep your site user friendly!
Anything excessive as they say is not good. Keyword abuse is not an exemption to that fact. Since the web audience is getting smarter as time goes by, many of them can now easily tell if a website is there to provide useful information to visitors or it is there to woo search engines. Avoid doing this since Google has a way of finding out the guilty ones and they could de-rank your site once you are caught exploiting your keywords.
Duplicate content is an entire page of content that shows up in more than one location in a website or multiple sites. Search engines will then get confused on which link to index and include on the SERP if the same content is found in different locations. If you want your site’s ranking to continuously climb to the top, make sure you do not have this SEO problem.
Out of Date Site Maps
The site map is like the table of contents of a website. The problem about many websites is that once they have set up their site maps, they forget about updating them (site maps) whenever they made changes on their sites. The impact of that is newly added important pages may not be found easily by your viewers. And if viewers are already having a hard time locating that page in your website, Google will most likely miss those new additions as well resulting to indexing failure.
If you are still unsure if your website is suffering from the SEO mistakes mentioned in this article, our best suggestion to you is to communicate with your marketing department so they can check on this matter right away.
Are you looking for professionals who can check the SEO status of your website? Get in touch with us now!
In the world of SEO, there are three kinds of techniques that practitioners use in order to woo search engine giants such as Google, Yahoo and Bing. These techniques – white hat, black hat and grey hat - are what keep the SEO globe spinning.
You can find our info graphic that presents an overview about these SEO practices in our previous post entitled Why Good SEO Pays Off. In this write up, we are going to focus on the most controversial of all three SEO techniques, the Grey Hat.
It is controversial in the sense that not all SEO practitioners agree that such technique exists and that its practices are accepted.
is GREY HAT? Simply speaking, Grey Hat is the fine line that separates White Hat and Black Hat. What makes Grey Hat appealing to businesses is that it is legal (at least for the time being) just like White Hat and it provides positive result quite fast (but not as fast) just like Black Hat.
Samples of GREY HAT Techniques
The BIG Argument The existence of grey hat is not acknowledged by everybody in the SEO world. However, there is no denying that this SEO technique is being recognized by a number of SEO practitioners and even applying them in their SEO efforts for their clients.
There are online marketers who would argue and say that they do bend some SEO rules for their clients making sure that they do not cross the line and obtaining the positive results that they are targeting.
Should You Use GREY HAT? Well, as the old one liner goes, “Enter at your own risk.” The decision to use grey hat SEO techniques greatly depends on how willing is the company or the client to risk its online credibility to increase its web ranking. One friendly reminder though, if ever you have decided to wear this hat for your SEO efforts, you have to keep yourself updated about the new SEO trends and rules that search engines set to make sure that you are not crossing any boundary any time.
This is so you can avoid seeing all your hard work go down the drain just because your website got penalized for an SEO technique that was legal yesterday and banned starting today. In the end, what really matters is that the SEO efforts for a client, no matter what SEO hat was used in the process, are done in accordance to the rules set by search engines to avoid getting penalized and of course, improve the client’s ranking.
Are you looking for professionals who can SEO your website? Get in touch with us!
Whenever this question is asked by a client, an SEO expert will most likely answer a BIG yes. Although not all SEO professionals will agree that Wikipedia can be used in SEO, there are a lot of experts who do agree and think that integrating Wikipedia in their SEO plans for their clients is effective, when done in the right way of course.
So, How Can One Qualify for a Wikipedia Page? If one is going to research about how to create a Wikipedia page, he will find out that Wikipedia has created a very high standard that every topic or entity has to meet in order for it to gain a Wiki page. The main qualification that needs to be met in order for a topic or an entity to be approved of a Wikipedia page is its “notability”.
This simply means that a topic has already been covered significantly by various trustworthy sources making that topic worthy of a page. In addition to that, another Wikipedia qualification is that the page should not be created by any party who has a conflict of interest such as an individual who wants a page about himself or any representative of a company who is tasked to write about his company.
This is because the main goal of Wikipedia is to produce high quality information that is neutral in tone and in no way biased or sounding like a discreet advertisement.
It’s Okay if You Do Not Qualify for a Wikipedia Page as of the Moment Since not all entities can right away qualify for a page, the best way to penetrate Wikipedia is to edit existing pages that are related to the client’s nature of business.
When editing existing pages, just make sure that only new and verifiable factual information related to the topic at hand is being provided because including unnecessary information that may be deemed by Wikipedia editors as inappropriate and promotional in form will most likely be deleted once discovered.
So Where Does SEO Come In? It is all about the links. After contributing significant amount of new information to already existing Wikipedia pages, there are two routes that an SEO expert can choose from to boost his client’s Wikipedia presence.
One is to participate in the Talk page of the community where his client’s area of expertise belongs. He can post his client’s link in the forum and let other Wikipedians decide if the link is worth adding on the reference section of the Wikipedia page or not.
The other route is that the SEO expert will do the referencing on his own in the hopes of getting organic hits from Wikipedia readers while bearing in mind not to abuse reference linking to avoid getting tagged as spams. Successfully including a link on the reference section of a Wikipedia page is an effective tool to drive interested readers to learn more about the client (or his products/services for that matter).
In closing, using Wikipedia can either make or break a client’s reputation since Wikipedia was created mainly and solely for information dissemination purpose and not for marketing or promotion. That is why it is important to understand first how Wikipedia works in order to fully use its capability as an effective SEO tool.
Do you have further questions about SEO?
Last week, we talked about writing an effective content. It was mentioned that a good, targeted content will make your website worthwhile reading. Today, we will continue with our course by discussing another key role in effective marketing—SEO.
SEO stands for Search Engine Optimization. Simply speaking, SEO is a method of increasing the ranking of your website in a search engine and in turn, increasing the number of people viewing your website content. When a person searches for particular word on Google or Bing, a list of web results appears that may be related to the word or phrase you searched for.
However, not all websites will be seen; only those with proper SEO will rank better than the others. Of course, the higher the rank of the website is, the more chances that it will be noticed. With proper SEO techniques, you can also draw a lot of traffic into your website. Here are some tips on how you can accomplish that.
1. Research for appropriate keywords This is the most important of all the points that will be given. Finding appropriate keywords requires more than just thinking—it involves research. There are several sites that can help you find effective keywords needed in optimizing your website.
Some of these sites are Google Keyword Tool, WordTracker and WordStream. Always keep your customer in mind. As we mentioned in the past posts in this blog, view the world through your readers’ eyes. Ask questions like: What are the keywords they would commonly use? Have I put enough keywords? Is there a better keyword than this?
2. Check what a crawler sees in your site Google has “spiders” crawling on the web. These spiders follow links from one page to another and index everything they find on the way. The spiders look for words and expressions on the page and assign them to particular keywords.
When a person searches for a keyword, the words indexed by the spiders will appear in the search engine results. If you optimize the website effectively, it would be easier for the spiders to classify your pages correctly.
3. Check your websites’ efficiency It would be irritating for the customer’s part if he clicks the site and finds out that it has errors (302, 400, 404, 500 HTTP status codes). Why not try using Screaming Frog and OpenSiteExplorer to identify problems in pages. Also, it would be better if you make content easily accessible. Content that can only be accessible after logging in won’t drive traffic to your website.
4. Aim for more Click Throughs Your aim should transcend beyond getting an increased ranking; your aim has to be getting potential customers enter your site. Even if your website has high ranking, that would be worthless if the potential customer won’t click it.
You can achieve this by testing your title tag. Page titles will usually appear as part of the search results. Make sure that the title tag is concise, descriptive and has accurate keywords. With proper SEO knowledge, you no longer have to spend much just so you can have your business noticed.
As one writer says, “Every business with a website has the potential to get found by more customers online through search engine optimization.” Keep visiting us to learn more ways about managing your business. For the next blog, we’ll have the final part of this blog update so don’t miss it.
SEO techniques are classified into the following categories: White hat, Gray Hat & Black Hat.
In this article, we’ll be explaining how each one uses a particular factor in the process of search engine optimization and what results do they give to your website. You will also be able to understand how each of the techniques work and why a good SEO technique is still best for your website. Let us start by defining the three.
SEO techniques are represented by colors – not that they wear real colored hats but the colors determine the purity of your site based on search engines’ SEO terms and conditions.
White Hat – White hat is a SEO technique that follows Google’s SEO standards and uses ethical and professional methods to optimize a website to improve ranking in search results. White hat generally aims to create a well coded website and achieve long term results.
Grey Hat – Grey hat is a mixture of both white hat and black hat SEO. It does adhere with search engines’ SEO rules but slightly bends them to get faster results and has lesser chance of being penalized.
Black Hat – Most SEO experts regard this as an illegal approach of optimizing websites. Black hat SEO uses manipulative methods that results to extremely quick but short term results. Plus, some websites with Black Hat SEO’s are being penalized by being banned from search engines. Now that you have a slight idea of what these techniques are, take a look at this infographic to differentiate each technique’s quality and methods involved.
You now probably have an idea what each technique can provide your website. The big question is why choose good SEO when you could actually go for other methods with faster results? While some companies resort to shady methods of SEO in order to rank, white SEO is still considered the most and only advisable way of generating traffic.
White SEO is guaranteed 100% safe from risks and other damages that unlawful methods can do to your website.
White hat SEO may probably take a long time before achieving results, but you’d be surprised with how the hard work and time is worth your investment.
Learn how you can get a healthy SEO ranking.
Here are some steps we’d like to share on how to you can make use of the social media to expand your search engine optimization.
Step 1: Make sure your social media tools are integrated with your SEO tools The idea here to make sure that the message you’ll send via social networks is similar to your website’s SEO. Place social sharing buttons in your webpages for easy sharing. When you make changes on your website make sure you also update your social network accounts and vice versa. This avoids confusion and establish some professionalism.
Step 2: Find and encourage your social media influencers Connect with the people you know who share your content. Once you know them, they will help you expand your reach online because your content is what they push. The next thing to do is to thank them for spreading word about your business.
You can also put up a mini event to be able to gather them and feed them with more information about your business such as upcoming news about your company.
Step 3: Watch for changing factors in social search When Google+ started, many talked about it and some also said it wouldn’t last for long. However, today Google+ is finding its audience and creating a space unlike the usual social network.
You should also keep your Facebook pages active, because this contributes shares and link building since Facebook is today’s largest social networking website. Remember to be updated on what’s in and what’s out in the social search.
Step 4: Remember the golden rule. Just start with well-created, useful and original content and everything else will follow.
Make sure your content is useful to your audience and not full of technical or sales jargon. This will drive traffic to your website as well as gain more connections via social networks. Let your social media enhance your SEO.
Connect with your audience with a more direct approach!
Search engines have begun to include content from social networks into their search results. Now, we also have Social Search where web searches also include relevant websites and relationships of an internet user. Google+ Your World.
This is a unique integration between Google search results and the Google Plus social network. When activated, the content that’s already been shared or received by your Google network will be a mixed with web results from multiple networks based on their relevance.
Bing Social Search. Bing has announced its latest search engine version; the results displayed are now integrated with a searcher’s social network. So if you search for a restaurant, Bing will also show you who among your social network friends have been there too so that you can ask them about the place. Bing has also connected with Quora, a question and answer site, which helps users get better access to information.
Facebook Social Search. When logged in on Facebook, you just can’t help but browse through the search tab, search for people, places and things. This will then give you results page of individuals, or even company pages, giving you a set of answers specific to what you’re looking for.
The three above mentioned social media networks have already enchanced normal SEO practice and have generated good results. On the next blog post, you’ll find out how to integrate your SEO strategy with your social media strategy.
How do popular websites get more links or referrals from other popular sites? This is where Off-Page SEO comes in.
The number, quality and relevance of links to your website can actually enhance your SEO authority and will then create impact in your search result ranking. Basically, Off-Page SEO means getting more links in any way possible, but now, it should focus on earning more links through different channels from note-worthy websites.
Results will be better if you earn more links because of your unique content or special product/service. The way you expand your online reputation is to get people talking about your brand and how they use your content as a reference.
Content marketing still drives the off-page SEO optimization. The content itself is used to earn more links from other websites. You should create content which is unique and relevant and targeted to your market. Useful, informative and convincing content will bring you great chances that someone might find it valuable and then link to it. It must be original, and can eventually provide a solution to a problem, or even answer a question. It must also be easy to share on various social networks.
Co-Marketing also drives off-page SEO, it’s a partnership between two or more companies in which they market each other’s content, products and services, also with guest posting, wherein you also have access to another company’s leads, prospects and even their social network where you can also increase your reach.
Lastly, Social Media and PR can also bring great results to your SEO efforts. Through Social Media, you can get more links, by sharing in social media networks, forums, blog comments and have real conversations. Also, an effective PR’s content should also improve the brand’s organic search engine results. After Off-Page SEO, it’s time to know a little bit more about Building Links – the right way, and why does Search Engine even care about them?
The search giant Google announced a new feature that got webmasters really pumped up. For those having a problem eliminating those “unnatural backlinks” that drags down site rankings, this is exactly the tool you need.
The Google Disavow Link Tool finally offers a solution to clean site away from low-quality links that can harm the site’s rankings which, as we know it, is essential to visibility. And while some publishers and webmasters are celebrating the birth of this new Disavow tool, others are still in doubt about its capabilities.
Google’s “King of Spam”, Matt Cutts explained in his Pubcon speech that the tool is to be used with caution. While it may provide a big help to your site, it can also damage your site’s performance if you disavow good links.
BE VIGILANT When using the Disavow tool, be reminded of one thing, “Look before leap”. While it can undo the damages that third party links are doing to your site, it is also possible that you might disavow good links and damage your rankings in the process. The best thing to do is to research the links and check their quality. While this process takes a lot of time, it’s worth having it done.
IT DOESN’T SOLVE EVERYTHING While the Google Disavow tool may be the hot new savior on the block, it doesn’t guarantee 100% fix on your site’s dropped rankings. There are a lot of reasons why a site drops in the rankings. Evaluating your site is a good start. Find areas for improvement.
BE SMART, USE IT PROPERLY Don’t submit an entire domain unless you are very sure that it does you no good. If you are sure that the entire page is filled up with spammy content, then go ahead. If you are not familiar with the proper use of this new tool, the Google Webmaster blog gives a clearer explanation on how it works.
For further research, try to find out what links SHOULD or SHOULD NOT be disavowed and how to check link quality.