Displaying items by tag: marketing technique

Points to Remember when Editing in WikipediaIt is a fact that nowadays, one of the most turned to sites when gathering information is Wikipedia. It has become the modern encyclopedia of many where almost any kind of information can be found. What makes Wikipedia unique is that it is an open source of information.  This basically means that any individual can create a Wikipedia page or edit an existing one provided that the individual follows the set guidelines prepared by Wikipedia. For today, we are going to talk about the things that you can and cannot do when editing a Wikipedia page. Knowing the things that you can control and finding out what are Wikipedia’s restrictions when editing a page will definitely help you have a successful edit. You CAN… ✓  Make minor corrections such as grammar and spelling ✓  Paraphrase a poorly written article without changing the main thought and preserving its neutral tone ✓  Improve the format of an existing article ✓  Update or correct existing information such as company’s location, CEO of the company, info graphics and latest acquisition ✓  Add important recent events related to the subject like the successful launch of a new product or the birth of a royal child ✓  Report or flag possible vandalisms ✓  Provide good and reliable references to already existing information especially to pages that do not have enough citations You CANNOT… ✕       Delete existing information on the Wikipedia page on your own but you can request Wikipedia administrators to do so. However, put into mind that requesting a page to be deleted will have to undergo the Wikipedia due process first to find out whether the page does need to get deleted or just needs improvement. ✕        Upload images that do not meet the copyright guidelines of Wikipedia. Actually, you can but then again, it will not take too long before such image gets deleted by the Wikipedia police. ✕       Provide content that does not have any citation because chances are, that entry will be removed in just a matter of time due to lack of good reference.   Up next is a follow up entry that will talk about suggestions that you may want to take into consideration when editing a Wikipedia page. Stay tuned! The Northern Office – Innovative Marketing is a company that provides free consultation and assistance when it comes to Content Marketing, Creation and Distribution for SME’s. If you want to know more about content marketing and other marketing services like the integration of Wikipedia on the SEO needs of a client, do not hesitate to contact us via email This email address is being protected from spambots. You need JavaScript enabled to view it. or call us at (045) 499-1082. Posted by John Joe Morgan

Thursday, 25 July 2013 16:13

Can You Use Wikipedia in SEO?

Can You Use Wikipedia in SEO?

Whenever this question is asked by a client, an SEO expert will most likely answer a BIG yes. Although not all SEO professionals will agree that Wikipedia can be used in SEO, there are a lot of experts who do agree and think that integrating Wikipedia in their SEO plans for their clients is effective, when done in the right way of course.

So, How Can One Qualify for a Wikipedia Page? If one is going to research about how to create a Wikipedia page, he will find out that Wikipedia has created a very high standard that every topic or entity has to meet in order for it to gain a Wiki page. The main qualification that needs to be met in order for a topic or an entity to be approved of a Wikipedia page is its “notability”.

This simply means that a topic has already been covered significantly by various trustworthy sources making that topic worthy of a page. In addition to that, another Wikipedia qualification is that the page should not be created by any party who has a conflict of interest such as an individual who wants a page about himself or any representative of a company who is tasked to write about his company.

This is because the main goal of Wikipedia is to produce high quality information that is neutral in tone and in no way biased or sounding like a discreet advertisement.

It’s Okay if You Do Not Qualify for a Wikipedia Page as of the Moment Since not all entities can right away qualify for a page, the best way to penetrate Wikipedia is to edit existing pages that are related to the client’s nature of business.

When editing existing pages, just make sure that only new and verifiable factual information related to the topic at hand is being provided because including unnecessary information that may be deemed by Wikipedia editors as inappropriate and promotional in form will most likely be deleted once discovered.

So Where Does SEO Come In? It is all about the links. After contributing significant amount of new information to already existing Wikipedia pages, there are two routes that an SEO expert can choose from to boost his client’s Wikipedia presence.

One is to participate in the Talk page of the community where his client’s area of expertise belongs. He can post his client’s link in the forum and let other Wikipedians decide if the link is worth adding on the reference section of the Wikipedia page or not.

The other route is that the SEO expert will do the referencing on his own in the hopes of getting organic hits from Wikipedia readers while bearing in mind not to abuse reference linking to avoid getting tagged as spams. Successfully including a link on the reference section of a Wikipedia page is an effective tool to drive interested readers to learn more about the client (or his products/services for that matter).

In closing, using Wikipedia can either make or break a client’s reputation since Wikipedia was created mainly and solely for information dissemination purpose and not for marketing or promotion. That is why it is important to understand first how Wikipedia works in order to fully use its capability as an effective SEO tool.

Do you have further questions about SEO?

The Northern Office – Innovative Marketing is an innovative marketing company that provides SEO services to all interested clients and not only that! TNO also offers free consultation and assistance when it comes to Content Marketing, Creation and Distribution for SME’s. You can email us your inquiries such as your extra questions about SEO at This email address is being protected from spambots. You need JavaScript enabled to view it. or give us a call at (045) 499-1082 and we will definitely get back to you ASAP.   

Thursday, 08 August 2013 14:48

Cook Up Your Marketing Campaign the Right Way!

Cook Up Your Marketing Campaign the Right Way!

An awesome marketing campaign is without a doubt one of the main ingredients of a successful business. An enticing marketing strategy will definitely keep loyal customers coming back for more and convince newbies to try out the product or service that is being offered.

Slow Cooking Makes Every Dish Tastier! Creating lasting and effective marketing strategies take time. It is normal for any business entity to hope to see positive results as soon as possible. However, when it comes to the marketing aspect of a business, it is VERY important to plan and analyse the different marketing techniques available thoroughly first before selecting the most applicable strategies for the business.

The research and selection process may be slow and can at times be agonizing but just like in slow cooking, the longer the dish is cooked, the tastier and tender it gets making it worth the wait. Simply speaking, the more time you spend on studying and finding out the best marketing strategy for your business, the most likely you will get the perfect tactics that will fire up your business’ visibility.

Instant Food Does Not Mean Healthy Food Just like food, anything that is instant may be appetizing and appealing but its effect in the long run is neither substantial nor healthy at all. The same thing goes with marketing strategies. There are tactics that can produce promising results in just a short period of time like the instant noodle soup that you can already enjoy after waiting for just 3 to 5 minutes upon pouring hot water on it.

However, no matter how promising the outcome may be, those kind of marketing techniques are usually short lived and are not cost effective in the long run. That is why it is best to stop thinking about short term results which is typically seen anytime between two to three months, and instead think about the outcome of a marketing strategy at least after six months from its launch.  

Spice Things Up! Be bold and brave! Experiment! It is okay to use traditional marketing methods that are proven effective time and time again. However, those methods are also case to case basis so do not get disheartened if one strategy did not work out for the best. What worked for company A may be useless to company B.

There are still other ways! Find the right spices that will make your marketing approach perfectly seasoned.

More Ingredients Does Not Necessarily Produce a More Scrumptious Dish At times, the simplest dish with the least number of ingredients could be the best tasting dish one has ever had. The same thing goes when it comes to marketing techniques. It is NOT all about traffic. What use is a site that is generating a huge amount of traffic if it is not getting converted to sales. Marketers should focus instead on targeting the right audience even if it may mean a smaller amount of traffic.

Moreover, bombarding a website with loads of content does not necessarily mean that it will increase the visibility of the company. A simple website that contains all the right information can easily win the hearts of its target customers.

Are you still on the lookout for the perfect team who can help you cook up the best marketing campaign for your company? Contact us!

The Northern Office – Innovative Marketing is a company that provides free consultation and assistance to companies including finding out the right marketing campaign for their clients. Do not hesitate to contact us via email This email address is being protected from spambots. You need JavaScript enabled to view it. or call us at (045) 499-1082 if you would like to know the marketing techniques that we can cook up for your line of business.