Importance of Social Media in Online Marketing

Social media is the umbrella term for using web based technology for social interaction through written, visual or audible means.

The Northern Office’s wide range of social media services include blogging, forums, online press releases and social networking sites and services such Facebook, Twitter and LinkedIn. The use of social media as a marketing tool is an extremely effective way to promote products and services to a targeted audience.

The Northern Office categorizes the social media process into three components:

  • Concept – Main idea or information.
  • Media – medium/third party instrument to transfer the concept, can be physical, electronic or verbal
  • Social Interface – where the interaction begins, the start of community engagement, social, viral, broadcast or syndication and any other physical media involvement.

Social media marketing is a powerful strategy that enables web site to increase global link popularity. It is this link "popularity" that is essential to high rankings with Google's and Microsoft's search engines.

The Northern Office uses social media as an integral portion of a successful Search Engine Optimization (SEO) campaigns for its current clients. Successful social media distribution of original, high value content has helped to solve the issue of not having enough unique linking domains or global link popularity, which has traditionally been one of the most difficult SEO variables to succeed at.

We believe that social media has evolved into an important online marketing medium that businesses must take advantage of. Call us at +63 (0)45.499.1082 now for discussion on social media marketing.