Business blogging is one of the most effective search engine optimization tools for generating traffic to your website. It assigns a more “personal voice” to your company. Blogging is the cornerstone of social media. This means that it is a good place to promote social media campaigns. It also increases search engine visibility through keyword focus in text based presentation.
An informative, entertaining and valuable business blog can convert potential leads to consumers. A blog filled with unique, interesting content can positively engage visitors and gain loyal readers. What voice do you want to project? What are your goals? Who is your target audience? Your posts should encourage discussions, a desire to share, retweet or bookmark.
Readers are introduced to a product or service which solves their immediate problem. Which makes them more likely to make a purchase decision on the spot. Email and Social Media opt-ins allow blogs to repeatedly push your audience back through the sales funnel with relevant and high value content. Landing pages introduce the product and what problem the product solves for the customer. Landing pages usually have testimonials and product features.
According to statistics, companies that blog have 55% more website visitors. B2C companies that blog generate 88% more leads per month while B2B generate 67% more leads per month. This means that getting more customers and closing more sales is high.
The Northern Office believes that blogs should be managed properly to maintain audience rapport and encourage visitors to spread the word or purchase products.
We can help you build a great business blog that will increase your traffic and get more customers. Call us at (0)45 499 1082 to kick start your blogging action!