Thursday, 15 February 2018 15:19

The real question is why social media for marketing? Simply, because not everyone will walk on the street where your shop is located and will see it. There’s a big population of your target market out there using social media who will not just pass by your shop but will visit it once you started social media management.

Here why you should start marketing in social media:

Almost everyone has a social media account

In 2017, studies show that 71% of internet users are social media users; there are 2.46 billion people who have social media account. With that number, don’t you think social media is a good place to find your target market?

There are different social media platforms

Start making a Facebook page, a Twitter and Instagram account. There is LinkedIn, YouTube and Pinterest, too. Yes, there are lots social media platforms and we know it is hard to manage all of them at one time. You are the business owner, so be the boss and let us do the social media management for you.

Here at The Northern Office, we have social media experts that can create these pages and accounts for you. Our experts will not just create, but they will also manage it for you; of course, you also have access to every account so you can see the progress itself.

Ads in social media allow targeting

Yes, ads in social media are customizable. You can target users using location, interests or age. And our social media managers are skilled enough to know who to target for every ad they will put up in your accounts. These people whom they will target are most likely to become solid leads and sales!

Generate traffic for your website

While posting about your products or services on social media, your website link will be included in each post, tweet or photo. So letting people know that you have a website. It’s not just a social media page, there is also a website, people! Click on the link and see what we offer. It’s a matter of convincing them to go and see your website, and that is what our social media people are good at.

Build Brand Loyalty

Research says that most people are looking for a social media account if they hear a brand that is new to their ears, and earns the customers’ trust once they have seen a social media page. Plus, with social media, you can interact with your customers more. You can see their reviews about your products or services, and they can send you in a message directly if they want to ask something. Thus, your brand gains loyal customers because you can interact with them.

Your competitors are doing it.

Yes, the other brands are doing it, too. So do not just sit there and watch them increase their sales. What you should do is have your own social media accounts and have a team to manage it.

You heard that right, it’s a team. No, you don’t need to hire people right now, that’ll take time and a lot of processes. We can get you a team of social media experts right away, we have them here at The Northern Office!

Call us now and let’s talk about your business.

Monday, 05 February 2018 11:09

SEO is the key to a higher rank. Not only that, it will also generate more website traffic. If your website will utilize search engine optimization techniques, search engines like Google will put your website in a higher rank and more people will see it.

So when a customer types into Google a keyword that is related to your business, your website will be in the page results in a higher rank —  more chances of customer to see it.

Here are a few tips for SEO:

Keywords

Search the terms and phrases that are most searched and are related to your business. Use these terms when writing your content, such as blogs or product descriptions. There are different software found on the internet for you to use and research what are the most searched phrases which will fit your business the most.

Then, do not only put the keywords in your blogs or descriptions, make sure they are also on the title. Put the keywords on the header and URL, too. It will help the search engine know what the page is about, giving it a higher rank.

Competition

It’s not all about you and your business, it is also about your competition. Do research, so sit down in front of your computer and use “private browsing”. If you are using Chrome, it is ‘Incognito’, in Internet explorer it’s ‘InPrivate’ and ‘Private’ for Safari and FireFox.

Now that you are using private browsing, type in something about your business and see the top 10 results. Check their content, look at what you are missing in your website and create better content!

Write Good Content

Do not just make something up and put the keywords. Come up with something interesting, something that people will check in Google, then write it with the keywords.

Don’t also forget to make your website user-friendly. So when your site ranks up and people will check it, they will not have a hard item to navigate it and check out more what’s on your website.

Want to have good content and a user-friendly website? You got us. Here at The Northern Office, our web designers will know what design that fits your business. We will not only give you a good website, but also content. If you have existing content, we can re-write them for you and utilize SEO techniques.

Contact us. Partner up with us and see your business flourish.

Friday, 26 January 2018 17:40

Now that you have your own business, it is time for the people to know that it is there. It is the time for your target market to see what you have to offer to them. Do not just settle for those people who will pass by your store. Why settle for less when you know that you can let the globe know about it?

Here’s how:

Have your own website

Put that website up, place all your products and services there. Make sure your store details are also there so people can contact you and visit your store, too. But the most important thing is make sure your website is user-friendly whereas people can easily see what they want to buy and they can check out easily.

How will you have a website like that? Don’t worry, The Northern Office (TNO) can do it for you. We have professional web developers and designers that can put up the web site that you want and your business need. Our web developers will collaborate with you; they will listen to you and make it even better. Our developers and designers follow a process in making web sites that is tested and proven through out the years.

Good content

Do not just stop with the design and user-friendly environment. Make sure you also have good content which will make your website a search engine optimized site. Have your description and blogs written well so that it will rank up in Google search. SEO is the key.

Our people here at TNO will not just create a website for you, we will also put good content in your website. If you have a previous site that you wish for us to redesign, we will also rewrite the content and make sure SEO is being done.

Social Media Management

Almost everyone has a social media account. There’s Facebook, Pinterest, Twitter, Instagram and many more. These are the best places where you can establish your brand. Put up a Facebook page and post your products and services, create a Twitter account and tweet your offer, post all those pictures on Instagram and engage with your audience.

But then, there are so many social media platforms, if you as the business owner will do this, you will spend all your time on social media. Here’s the good news, TNO can do social media management for you! We have experts on social media management that manage all your accounts on social media. They will post and tweet for you; letting the target know about your brand.

Have that increase of sales in no time. Call us and let’s talk about your business!

 

Thursday, 04 January 2018 14:07

Your business needs a website and your page needs some managing, there are many companies out there with different designs and what they have to offer but what are the things that you should consider when it comes to choosing the right company?

Here are the things you should look for when choosing a company that will do your website designing and your social media management:

THEY LISTEN TO THEIR CLIENTS AND THEY HAVE THEIR OWN IDEAS

A website and a social media page is a collaborative work, you tell them what you want, and their team has something for you, too. Then, your ideas come together and come up with even better things for your website and for your social media pages. You tell them the design that you want, and they tell you the design that you need.

THEY HAVE KNOWLEDGE ON RESPONSIVE DESIGN

Yes, they know how to create a website for you, but can they do the responsive design? The website that they will design for you respond depending on the platform and screen size of the user.

THEY HAVE A MARKETING DEPARTMENT

The company you should choose should not just give you web designers, but a team; which means there are web designers, social media managers, marketing managers and graphic designers. If they give you a team, that is guaranteed that your website is really going somewhere. It’s not just going to stay there, unvisited. Because they have people who know SEO and how the content should go, your website and your social media page is going to the right path.

THEY HAVE WORKED WITH DIFFERENT INDUSTRIES

The company you should look for should have worked with different people and clients; in that way, you will know that they have made different kinds of websites and managed different social media pages. Usually, you can see this one in their portfolio.

THEY ARE UPDATED

This simply means that they keep it up with the latest trend when it comes to designing and catching the attention the target market. Technology has a fast pace, so if the company is keeping up with it, they definitely know how to do the job for you.

Hey here’s the good news!

There is a company that possess all of these things! It’s the Northern Office (also known as TNO). Our team here at TNO listen to clients and refine each suggestion and idea that ends up with better results. Our employees are experts in their fields – and yes, our web designers are well versed with responsive design.

Partnering with us means you are going to have your own team, you need a web designer? A virtual marketing assistant? A social media manager? A programmer? Or a graphic artist? TNO has the team for you.

You can also check our portfolio in our website, so you can see whom we have been working with.

So, what are you waiting for?

Contact us today.

Monday, 18 December 2017 17:15

Outsourcing and software developmentThe advancement of technology has widened the place for business, systems and websites are being developed to reach more market. Thus, outsourced programming or software development has become a thing and has a lot of advantages such as low costs, faster and efficient. But do you know that there are five steps in outsourcing? Here they are:

1. Know what you need and want

Before proceeding in looking for a team to do the programming for you, you need to know first what your company needs. Does it need a website? An inventory system? An account management system? After knowing what you need, time for what you want. hat design do you want? Do you have suggested platforms? Although most likely, your programmers will know already what to use, you might want to discuss a few things with them.

2. Know your budget

You cannot go to war without your weapons. Same with business, you cannot hire people to do things for you if you do not have the capacity to give them the payment. But here's the good news, with outsourcing it is already considered a fact that you will spend less rather than hiring an in house developer. IF you are going to look for an in house developer, you will have to spend time and money in hiring and training. But if you go for outsourced programming, in just a call, you got a team to do software development for you.

3. Know your developers

Get to know your outsourced software developers means getting to know us, our team at The Northern Office Innovative Marketing (TNO). Check our website or give us a call today so we can start talking about your software and website. Be partners with us.

Contact us now.

Tuesday, 12 December 2017 17:15

Outsourcing Software DevelopmentLooking for ways to do things inexpensive but faster and more productive?  Well then, it’s about time to consider outsourced programming or outsourced software development.  Since technologies had emerged, it has allowed people to work more collaboratively even at a distance.

But when do you really outsource?

When you have operational tasks that prevent you from focusing on your business strategy. If you want a new system or redesign the website for your business, you will need to hire developers. And that will take your time to screen individual candidates and then spend money for training and other costs. Instead of focusing on your business strategy, there you are interviewing your prospects. But if you will outsource, it just takes a call and you have a team of developers. Outsourcing software development will allow you to get a hold of a new system or website without disrupting the operations in your business.

You have specialized work that your developers are not skilled in. Okay, let’s say you have developers of your own. But there comes this project that you want to do and they do not know how to do it. Where do you go? To outsourced programming, of course. Well, your developer cannot do it so your choice is to outsource.

But where do you look for outsourced programming or outsourced software development?

We are here for you. The Northern Office Innovative Marketing (TNO) has a team of developers and programmers with proven development practices. You can stay focused on other endeavors of your business while we handle your website or system for you. With the right partner, you will get all the support that you need – we TNO will give it to you.

Whether it be developing with an unfamiliar programming langue, website redesigning,  or creating a new software for your company, just give us a call and we have the team for you.

Contact us today!

Saturday, 02 December 2017 14:54

Outsourced Programming: What Your Company NeedsWant an efficient system? Or a catchy website? It is possible to have it without costing too much, yet you have a team to do it for you! That’s one of the perks of outsourced programming. Here is more:

Outsourcing Programming Equals Low Costs.

Hiring a new full-time employee to do the programming for you will cost you a lot. You will spend time and money in hiring and training. Then there comes the salary costs, health care and other benefits that your company should cover as well. All of that hassle - just for programming. But hey, here’s something good for you. There’s this ‘outsourced programming’. If you outsource your programming, it will allow you to tap the expertise of broad range programmers. 

Want even a better news? We have it here at The Northern Office (TNO), just contact us and there you go, you just have a team of programmers/developers that you need for your system or website.

Code collaboration. Coding is not that easy. That is why code collaboration has become a term. Software development is a collaborative process, so if you will hire just one programmer, how will the collaboration take place?

Here at TNO, we have a team of experts in programming and website designing. They collaborate and use different languages such asp.net, JavaScript, HTML5, and PHP. They use platforms such as Joomla, Magento,  WordPress or custom platforms. Our programming team follows a process that will ensure consistency and quality of work.

See the advantage of outsourced programming?Efficiency.

With going for outsourced programming with us here at TNO, you will have a team working for you which means one thing – efficiency. A good quality of work will be done in no time! Our programmers will work with you so they can code in what you want and what you need for your company.

So what are you waiting for? Let’s get your system and web site done!

Call us.

Monday, 20 November 2017 15:09

Benefits of having a Virtual AssistantAs a business owner, will you find time to sit in meetings, talk to clients at the same time manage your blog, answering your emails and grow your business? Will you be able to do those while giving yourself and your family a ‘quality time’? The answer is, you cannot. You cannot if you do it all alone.

That is where outsourcing a virtual assistant comes in.

This is the part where you team up with your virtual assistant to get more things done while you have the time that you need for your business engagements that focuses on expanding your business`. Plus a virtual assistant is always there for you and is just a click away. With a virtual assistant, you have someone to do the things for you without even buying new equipment such as computers or a telephone. You don’t even have to put up a space in your office for a table where your assistant can sit because you have your assistant ‘virtually’. See the perks? Here are more:

Administrative work. With a virtual assistant, this means having someone fix your meetings for you, do your presentations if needed and you have someone to give you your accountability reminders. You will know how your week goes because you are being reminded of what you need to do, thus, keeping you on task.

Blogging. Having a virtual assistant can save you more time with managing your blog. Your virtual assistant can do the research for you with regards to the keywords that should be used in your blogs. Also, if it’s okay with you, your virtual assistant can also write blogs for your site whenever you are caught up in meetings and talking to clients.

Social Media Management. Facebook, Instagram, Pinterest, Twitter and many more. There are so many social media platforms that will take a lot of hours of your day if you will be the one who will check each engagement. But having a virtual assistant will free you from doing that. Your virtual

 Emails. You can ask your virtual assistant to do email campaigns for you, too. If it’s okay with you too, your assistant can answer your emails for you. If not, at least let her screen them.

Focus on expanding your business and your increasing revenue, hire a virtual assistant to do the other tasks for you.

You can outsource your virtual assistant requirements to The Northern Office.

Contact us and let us help you achieve your goals in business.

Wednesday, 25 October 2017 15:02

Who do you go to? TNO!Wait, what’s TNO? But first, let’s talk about how your business is doing. Do you get new customers? How’s sales? Is your profit increasing? Will you settle for what you have now or are you aiming for something bigger?

No owner would like its business to go down the drain or stay stagnant. Every owner would like to see the business flourish over time. Who do you go to for assistance? To the top marketing company of course!

That is why TNO - The Northern Office is here for you!

The Northern Office Innovative Marketing (TNO) is a privately owned digital marketing consultancy and sales process consultancy based in the Philippines. We have clients in the country and across the globe.

What can TNO do for you?

Outsourced Marketing

Need a marketing team? TNO is here. Need a virtual marketing assistant? TNO has it for you. Save more time and money while earning more by being partners with us.  Our staff are trained to do effective campaigns for your business - whether it be an email campaign, an online ad or a campaign for your website. TNO will have the marketing strategy that will suit your business.

If you also want to join in the trend in social media, we have social media experts that can do the job for you. With the growing community online, having Facebook, Pinterest, Twitter, and a lot more, it is hard to manage all of these platforms at once. That is why, an outsourced social media manager is the answer. Let TNO’s social media experts do the marketing for you and you can  spend your time to other matters that you need to attend to.

Outsourced SEO

Let your website be known to all. Have it placed on the top listings of Google. Search Engine Optimization is one of the things we do at TNO. We make sure that your website’s content has the right keywords so that you have a good placement in Google searches.

Let the people know more about your brand through SEO. Let the TNO workforce assist you out with that!

Outsourced Design

Logos, banners or graphics for your website? We got your back! Our team in TNO can design graphics that is relevant to your content and will grab the audience’s attention. Thus, giving your site more visitors.

We do not only stop there, TNO’s team can also design your newsletter and brochures! We have competent professionals who will accomplish all of these for you and your business.

Outsourced Programming

TNO has developers that can create your website, or improve the existing one. Our developers will work you with regards on how you want your website to look and what you want to put in it. Our developers will make sure that your page elements and your interface is user-friendly that will increase traffic and generate leads.

Your website is your image online that is why it is important for it to have the correct content that will give you a better placement in searches; TNO’s workforce can take care of what’s there to improve on your website.

Why TNO?

The Northern Office Innovative Marketing has been successfully helping its clients for 13 years. We have established systems and good marketing strategies that work for our clients -- and these will work for your business. 

Our staff are trained to do the work for you. Let TNO assist you and see your sales flourish as your business expands. 

Call us today!
 

Wednesday, 25 October 2017 13:31

E for Embrace E-commerceTechnology has broadened the paths for businesses to reach their target market. Various applications such as emails, websites and other social media platforms has risen and are now tools used for business. E-commerce has become a thing.  

Now, why should you put up with the trend and do business activities online? Why should you embrace e-commerce?

To attract new customers. Grow your business and gain new customers online. Not all people will pass by your physical shop -- but the internet is there, almost everywhere. Studies shows that 3.77 billion people use the internet, so putting your business online would really attract many new customers. Just make sure you have the right strategies for doing the business online.

Build your brand. Flag that name of yours online and tell them about it. Boost your brand awareness and establish a good image online. As you launch your website and other social media pages for your business, put relevant and good content so that search engines will notice and boost your sites in the list arrangement. That’s one of the things e-commerce can do for you.

Engage in social media. Who doesn’t have a Facebook account these days? Then, there’s Twitter, Pinterest and Instagram. If you choose to join in e-commerce, then try engaging in social media where you can post or tweet about the products or services of your business. Then you can participate in forums where people will know about your business and check out your website.

Tap purchase decision. Going in for e-commerce will influence more people with their purchase decision. Presently, before people will buy something, they usually look it up online first. That is why you should have your own website and social media pages put up. Then, goal to be on the top of the listings and that will give a good impact to the purchase decision of your target market.

Propel sales. Letting more people know about your business online will increase your market. E-commerce has allowed you to reach more people, thus, giving your business, the possibility of more customers and we know that more customers equals to more sales.

Do not just settle for what you have now, aim high. E-commerce is a tool for your business to grow. Set up everything online and let them know about what you offer. Need any help with your website and social media pages management? The Northern Office is here for you. Be partners with us and see your business flourish!