Step up with that business of yours! Make sure you have a website, social media accounts and you can cater what your clients want. Let us assist you with what you need for online marketing, The Northern Office based in the Philippines offers:
Outsourced web designing
The Northern office has a team of professional web developers that can make a website that fits your business. If you already have one, we can redesign it and turn it into the website that your company needs. We do not just design and code, we also make sure that it has good content so more people can see it as Google ranks it up. We have content writers that utilize SEO strategies.
Need a program? No, you do not need to hire a full-time programmer just for a short time project. Contact The Northern Office instead, we have highly trained programmers that can do the program that your company needs. We make sure we understand your business first before doing the program so that we do not make any error and make sure that your program is done on time.
Outsourced social media marketing
There are a lot of social media platforms today, a few are Facebook, Twitter, Instagram, LinkedIn, and Pinterest. If you are a business owner and you manage all your social media accounts, how will you focus on other aspects of your business? Let us handle your social media marketing. If you do not have any social media accounts, no worries, we have social media experts who will make them for you.
White label services
If you also have a digital marketing company and you have a lot of projects to do, do not rush into hiring full-time employees. Because The Northern Office is here to do white label services for you. With white labeling, you will reduce your cost, save time, get more profit and have a team of experts in the field that you need. Need a programmer? Just white label, call us! Need a web developer? White label is the solution, contact us!
We have been working with different clients for about 13 years, contact us today and be our partner!
Technology has broadened the paths for businesses to reach their target market. Various applications such as emails, websites and other social media platforms has risen and are now tools used for business. E-commerce has become a thing.
Now, why should you put up with the trend and do business activities online? Why should you embrace e-commerce?
To attract new customers. Grow your business and gain new customers online. Not all people will pass by your physical shop -- but the internet is there, almost everywhere. Studies shows that 3.77 billion people use the internet, so putting your business online would really attract many new customers. Just make sure you have the right strategies for doing the business online.
Build your brand. Flag that name of yours online and tell them about it. Boost your brand awareness and establish a good image online. As you launch your website and other social media pages for your business, put relevant and good content so that search engines will notice and boost your sites in the list arrangement. That’s one of the things e-commerce can do for you.
Engage in social media. Who doesn’t have a Facebook account these days? Then, there’s Twitter, Pinterest and Instagram. If you choose to join in e-commerce, then try engaging in social media where you can post or tweet about the products or services of your business. Then you can participate in forums where people will know about your business and check out your website.
Tap purchase decision. Going in for e-commerce will influence more people with their purchase decision. Presently, before people will buy something, they usually look it up online first. That is why you should have your own website and social media pages put up. Then, goal to be on the top of the listings and that will give a good impact to the purchase decision of your target market.
Propel sales. Letting more people know about your business online will increase your market. E-commerce has allowed you to reach more people, thus, giving your business, the possibility of more customers and we know that more customers equals to more sales.
Do not just settle for what you have now, aim high. E-commerce is a tool for your business to grow. Set up everything online and let them know about what you offer. Need any help with your website and social media pages management? The Northern Office is here for you. Be partners with us and see your business flourish!
Starting up companies could be easy, or hard. No one person can tell you the exact route to take for your venture. What I can say is this: a few simple rules can make your life a lot less stressful!
Most startup hopefuls know what the three things that lead startup companies to success – an idea, people, and giving the customers what they want.
Ideas. Paul Graham of Harvard University mentioned, “In particular, you don't need a brilliant idea to start a startup around. The way a startup makes money is to offer people better technology than they have now. But what people have now is often so bad that it doesn't take brilliance to do better.”* Ideas are there to kick start what you want to do, to address what is lacking. That is how you can attract customers. Making them feel that they need you. They need your products. Your company’s existence is essential.”
People are used with traditional marketing. Those good old stuff that has proven success in acquiring their target markets by sending post mails, advertising through newspapers, televisions, radio and bill boards – this method has been really a hit with customers.
However, traditional form of marketing is too costly – surveys has to be conducted just for a specific market in a certain location, advertisements on traditional media such as newspapers and televisions are pricey.
But advances in technology makes our world pretty easy. One notable contribution is the internet. Internet helps us to do things that we were not able to do before – sending electronic messages, social virtualisation, doing research, finding meaning of a certain word in an instant, conducting surveys online, and so much more.
Business owners find the online world not just for personal gains, but they also view the online world as a new avenue for marketing. According to The Statistics Portal, there are about 3.5 billion internet users worldwide. Meaning, more people are gearing up towards the internet to do their things. Thus, this gives businesses a chance to gain customers not only within their location, but worldwide.
And with the trend today, businesses as wells as must definitely grab the chance to go online. During this fast-paced days, people prefer hassle-free transactions. They go online for transactions, for online shopping, going to their favorite website to see what they can buy or if that business has what they want without the need to go to the malls, endure slow traffic, and pollution.
But online websites are not enough as people are going social, VIRTUALLY.
With the rise of social media, people also find a way to connect with long-distance friends, share photos, make video calls with their relatives abroad, chat with other people at no cost.
According to article in Forbes, “Marketers will (finally) recognise social media as a channel, not a strategy. Social media isn’t marketing, and it doesn’t work as a “strategy” on its own—something that seems to have finally sunk into the collective marketing consciousness. Social media is one platform of many, a tactic that does a great job of supporting broad campaigns but flounders by itself. This distinction will shape marketing strategies and budgetary considerations in 2016.”
Proving the statement true, Facebook, which has 1.71 billion monthly active users as of June 30, 2016, gives businesses a chance to make a page and promote their business for free. Using Twitter for business is also an advantage. People are always on the go, and having a 140-character promotional statement could help you reach those kind of people, and even make your company trend. You can also use Instagram to post those perfectly shot photos of your business as well as advertise your business. Thus, helping to make your business a success.
The Northern Office Innovative Marketing can help you with your marketing needs – from building a website, maintaining it, to research and handling of social media.
We can provide you data research, making calls to invite customers engage in your products. We can create content that would suit your website and social media needs that can draw more customers and encourage them to buy your products. We can provide you seamless photos with our graphic designer’s expertise. We can also do web designing and development so that you can build your presence online. We got the great team, working passionately, competitive, with immeasurable expertise, willing to serve you and give what you need.
We can give you only the best business marketing strategy. So step out of your traditional norms, take a chance. Tell us how you want it, we got it, just in time that you need it.
I saw this discussion at Quora.com and couldn't have said it better myself:
How Site Speed affects Your Website?
As we continue with this topic, this week we will reveal how site speed affects your consumers’ buying behavior.
Most of the time we consider aesthetic design and the appearance of our website as a top priority and end up ignoring its loading time or site speed without realizing that this is also a major contributing factor to the overall success of the site particularly amongst new or potential customers.
Not surprisingly, slower page response rates do result in a higher rate of page abandonment by online shoppers. What does surprise is by how much! In the USA, customers typically expect a web page to load within 2 seconds or less and if not, they will abandon the site and are less likely to visit it again. This is just one of the major factors that you need to know about site speed.
The infographic below can help you with some of the others:
Many online consumers will abandon a site if it takes too long for a page to load; and the slower the load speed, the more customers’ satisfaction decreases.
80% of online consumers who experienced unacceptably slow site speed will never return to the site.
Site Speed on Mobile Phones:
31% of web users say that they expect site speed to be a bit slower on their mobile device by comparison with their desktop units.
Compared to desktop users, most mobile internet users are willing to wait for 6-10 seconds for a page to load on their phones.
Common Issues When Accessing a Site from a Mobile Device
73% of mobile internet users say that they have encountered websites that have a very slow loading speed.
51% say that they’ve encountered unsuccessful page sessions because of sudden errors generated by the site.
48% of mobile internet users say that they have encountered a website that is not mobile-friendly and which was therefore difficult to read/view, let alone use.
The BIG TRUTH
A 1 SECOND DELAY IN PAGE RESPONSE CAN RESULT IN A 7% REDUCTION IN SALES CONVERSIONS
We still have more internet marketing tips to share! Next week we will talk about how online reviews can affect product sales. For now, enjoy reading our blog and don’t forget to click the share buttons below!
Do you need expert web marketing advice? Get your initial online consultancy for FREE! Call us today at (+6345) 499 1082 or visit our site to view the complete list of the internet marketing services we offer: www.thenorthernoffice.com
As the adoption of smartphone increases, mobile marketing has become a necessity rather than a trend in the digital marketing world.
From websites to emails and applications, the mobile-friendly concept is always strived to be applied as it has grown to be one of the powerful channels in the marketing mix. Mobile Marketing doesn’t only revolve around SMS marketing.
Mobile marketing channels aims to maximize campaigns through the use of emails, applications and websites that easily presents message to mobile users. Mobile campaigns are carried not only to encourage customer engagement but also builds a more personal relationship with audience as it provides convenience, ease of purchase and quicker way of giving their feedbacks. (Image source: xkcd.com)
Report presentation is one of the things that every marketing practitioner should know how to do well. Every client would certainly like to know how their marketing efforts are doing on a regular basis. It can be weekly, monthly, quarterly or yearly. But regardless of the frequency, the most important part of it is the way it was presented. It should provide all the information that the client would like to know in a clear and accurate manner.
One of the most common problems that many marketers fail to address is presenting reports that are straightforward and easy to understand. Instead of making the lives of their clients easier, marketers bombard them with loads of data that do not highlight the important factors and explain what the figures meant. As a result, a client would only feel frustrated since he could not understand what is being shown on the report making him dread the days when marketing reports are coming in for him to take a look at.
In order to avoid the scenario mentioned above, a number of pointers will be provided on this article as we move along. These pointers will help any marketer improve his report presentation skills and make each of his reports his client’s favorite scoop of the month!
BE CONSIDERATE, USE TEXT – While a table definitely provides detailed information about the report, it is not complete without using text as a way of explaining the meaning of the figures on the table. To avoid losing your client’s interest or attention when reading the report, make sure to include the appropriate text that explains what the figures are about.
BE SIMPLE, INCLUDE ONLY WHAT’S NECESSARY – While it is right to provide the client a detailed report about what has happened in the past month, bombarding your client with loads of tables and figures is not really necessary. Unless your client enjoys interpreting all the figures that he can get, it is best that you only highlight the most important part (HINT: what your client is most interested about) of the monthly report and present it to your client.
BE SMART, USE VISUALS – It is a proven fact that people are visual. If you show someone two different sets of report with report A showing just tables, figures and text and report B showing the same data but with graphs and other helpful visual materials, which one do you think will interest him more? Yes, that will be report B. Information retention is the main reason why the use of visual aids is vital to report presentation. Numerous research studies show that people are more likely to remember what they have seen if visuals were used when data were presented to them. Aside from that, using visuals also help draw the attention of a reader further to what is being presented to him. So if you want your client to continue reading the monthly report that you worked so hard on, make sure that you include in it eye catching visuals.
If every marketer will keep in mind the pointers presented above, presenting a simple but meaningful report to a client should be as easy as writing ABC.
An awesome marketing campaign is without a doubt one of the main ingredients of a successful business. An enticing marketing strategy will definitely keep loyal customers coming back for more and convince newbies to try out the product or service that is being offered.
Slow Cooking Makes Every Dish Tastier! Creating lasting and effective marketing strategies take time. It is normal for any business entity to hope to see positive results as soon as possible. However, when it comes to the marketing aspect of a business, it is VERY important to plan and analyse the different marketing techniques available thoroughly first before selecting the most applicable strategies for the business.
The research and selection process may be slow and can at times be agonizing but just like in slow cooking, the longer the dish is cooked, the tastier and tender it gets making it worth the wait. Simply speaking, the more time you spend on studying and finding out the best marketing strategy for your business, the most likely you will get the perfect tactics that will fire up your business’ visibility.
Instant Food Does Not Mean Healthy Food Just like food, anything that is instant may be appetizing and appealing but its effect in the long run is neither substantial nor healthy at all. The same thing goes with marketing strategies. There are tactics that can produce promising results in just a short period of time like the instant noodle soup that you can already enjoy after waiting for just 3 to 5 minutes upon pouring hot water on it.
However, no matter how promising the outcome may be, those kind of marketing techniques are usually short lived and are not cost effective in the long run. That is why it is best to stop thinking about short term results which is typically seen anytime between two to three months, and instead think about the outcome of a marketing strategy at least after six months from its launch.
Spice Things Up! Be bold and brave! Experiment! It is okay to use traditional marketing methods that are proven effective time and time again. However, those methods are also case to case basis so do not get disheartened if one strategy did not work out for the best. What worked for company A may be useless to company B.
There are still other ways! Find the right spices that will make your marketing approach perfectly seasoned.
More Ingredients Does Not Necessarily Produce a More Scrumptious Dish At times, the simplest dish with the least number of ingredients could be the best tasting dish one has ever had. The same thing goes when it comes to marketing techniques. It is NOT all about traffic. What use is a site that is generating a huge amount of traffic if it is not getting converted to sales. Marketers should focus instead on targeting the right audience even if it may mean a smaller amount of traffic.
Moreover, bombarding a website with loads of content does not necessarily mean that it will increase the visibility of the company. A simple website that contains all the right information can easily win the hearts of its target customers.
Are you still on the lookout for the perfect team who can help you cook up the best marketing campaign for your company? Contact us!
Welcome to Effective Marketing 101! The objective of this three-part blog update is to help give you tips on how to build your business through effective marketing. The lesson for today focuses on making an effective content.
Imagine yourself holding a magazine. As you open it, you see nothing but uninteresting images, unintelligible articles, and useless information. What would you do? Keep it?
No. Like most people, you would just probably throw the magazine away and find something worthwhile reading. So, what makes a magazine or an advertisement worthwhile reading? Simply, it is the content. However, it has to be good, targeted content.
The content speaks for your website, for your products or your services. Beneficial, interesting, and excellent content can effectively help you woo customers to your business. Let us look onto some tips that can help you create a better, targeted content.
1. Understand the purpose of making content Always remember that content writing is different from storytelling. You are not making content just to amuse people; you are making content to make your audience respond to your business. Ann Handley, CCO at Marketing Profs and co-Author of Content Rules provided useful questions that can be used in writing effective content.
2. Understand who your audience is While you should view the world through the customers’ eyes, it is still not good to write for a general audience.
“Content that appeals to everyone appeals to no one,” as Jay Acunzo, Director of HubSpot’s Content Team said. Have a specific target audience in mind and focus on their needs.
3. Add new media to enhance your content One way of enhancing your content is by adding videos or pictures. A study at 3M Corporation reveals that we process visuals 60,000 times faster than text. Another study says that the human brain can immediately comprehend image elements. So make use of available photos and videos.
Also, incorporating social media can better your content. It can be appealing if you create groups and discussions about your business that can be “Liked” or “Followed.” These are some points to help you improve your content.
Writing content is a process. It’s a process of continuously understanding your audience and your business and keeping up with day-to-day changes and trends. As Jay Baer, the founder of Convince and Convert said “The goal isn't to be good at content; the goal is to be good at business because of content.” Next time, we will discuss about Search Engine Optimization or SEO and give you some ideas on how to use it effectively.
Online audiences do not trust so easily. This makes online marketing a lot tougher especially for beginners who have no knowledge on how it works. Most high ranking pages were only able to develop their credibility after a long while trying to convince their online public. Establishing your online reputation takes time and a lot of patience and hard work.
So how do you start building authority and improve your existing one to get better visibility?
Start sharing lots of useful content. With the internet as cluttered as it already is, it is difficult to get people’s attention. There are many factors that may create distractions so your own content gets pushed aside and ignored. People in web have a short attention span so your headlines and first few lines must be attractive.
People intend to read only a few short sentences in your article before getting bored. Make it catchy and informative. Creating a short list of tips or writing in bullets is an effective strategy.
Learn as you go along. Don’t pretend that you can offer solutions if you really can’t. As you share information, you should also always be in search of new information not only to share, but also learn. If you are not familiar with a topic, be honest and tell them that you’ll get back to them once you know it.
In internet marketing, if you want to be tagged as a reputable site, only cite what you know and what you can do to maintain harmonious relationship with your readers.
Have a professional website. Setting up a good website connects you to millions of readers. It gives you a chance to get potential clients as well. What content you put in your website will determine your authority with regards to a topic. Start by choosing a user friendly design, reliable information, credible links, call to action buttons and contact information. Remember that your site is like a resume or CV which can be a key for your success.
When introducing yourself to a huge virtual community of strangers, how do you build genuine trust? By being well informed and being able to easily share everything you know freely. You need not to hold back instead, be honest about it. Remember, it takes years to build your reputation but it only takes one minute to lose the trust of your readers.
Be informative and original!
Building relationships can be a difficult task, but maintaining it is even harder. Constant communication plays a vital role in developing customer connections, which in turn generates revenue and loyalty. Clients are normally eager to know more about the products or services you offer so you have to interact with them regularly.
Send them info and of course reply! Remember to regularly update your market, no matter how simple the news maybe. When you do this, you’ll likely receive inquiries, comments and the like asking for more information. Be courteous and take the time to reply to them one by one.
This will help you gain trust from your clients. This is also an effective way of letting them know that your replies are personal and not automated which can be a turn off for other customers.
Always remember that they need answers. Don’t just reply, answer their queries and give some suggestions! It is a common mistake that most email replies only redirect customers to the website. It is more sincere if you direct their questions and still include your own recommendations.
Recognize clients’ post and share them in your own site. Make sure you recognize your clients and react to whatever feedback they give, whether they are positive or negative. This will not only give you good insight as to how you can improve your products/service, but also appreciate the positive testimonials you are getting from customers.
Simplify your language. Be simple, concise and clear when it comes to communicating with customers. Not everyone will understand specific industry jargon. It should be something that they can relate to and something that can drive longer conversations.
Track conversations for security. Print all your conversations or at least keep an electronic record of all of them. You’ll never know when you’ll need them. Tracking conversations is as important as keeping your money in a safe box. The data from your conversations can save you from future problems and can solve your dilemmas.
You can also find new ideas for your content in order to improve your website. The greatest internet marketing strategy is communication. It can cross borders and reach millions with just a few words. Keeping your lines open and regularly updating your website and social media can make a huge difference.
If you don’t know where to start in your marketing plan try a Social Network Marketing overhaul! Remember that your clients and prospects spend hours in photo sharing, chatting and updating of their status through different social networks like Facebook, Twitter, Google Plus, Linkedin and even Foursquare.
So it’s only logical that you should also maximize this unique online marketing space.
• Create and Update Social Network Accounts. With all the different social network sites out there, it can take a bit of time, but it is all worth it. Remember, this is a great venue to directly talk to your clients and make a good impression. With social network marketing, you can:
✓ Attract more customers
✓ Increase sales
✓ Create a strong brand awareness
✓ Build customer relationships
✓ Gather unique insights
Once you have your social media in place, you should also make sure that your website is functioning properly. One of the worst things for a website are 404 errors or broken links in your site. It not only leaves a bad impression on your sites visitors, but it can also spell bad news when it comes to your ranking in search engines.
• Fix the broken link. You will definitely drive customers away if you have error pages. Broken links happen when something is deleted or moved resulting to an error page. Once your clients see this they might change their minds in choosing you to be their partner. Here are some tips when dealing with broken links.
✓ Create a good 404-error page – minimizes the bad impression by providing other useful information for your visitors
✓ Implement Redirects to avoid broken links
✓ Check your site regularly and repair broken links as soon as possible
✓ Relaunch it on your site if necessary Once your website is in great shape, it’s time to track your progress. You need to measure the performance of your website in terms of visitors and engagement. As for social media, interaction is the key.
• Be creative on your dashboard. Dashboards on your content management system usually track all marketing web campaign activities and statistics.
They usually measure the efficiency of your content. It allows you and your readers to see real time feeds from whatever content you post on your web.
✓ Track data
✓ Filter feeds
✓ Links to Social Network Profiles
With all the information available over the internet and all the possible venues to connect with your audience via social media, It is important to lay the groundwork for an organized way of managing all your channels. These are very important so pay attention to the details. They can be of great help for your own website and your social media accounts.
• Try out Buffer. Buffer is a free and easy to use social media management tool that can provide you with analytics of your accounts’ performance, manage several accounts at once and allows you to invite your whole team to make consistent sharing easier. You can use Buffer on your web browser or via mobile.
You can also integrate major reader apps so everything is within your fingertips.
• Create your hootsuite. HootSuite is a social media management system that’s more applicable for businesses and organizations. It manages multiple social profiles in one place for better execution of collaborative messages across multiple social networks. This gives you the ease of multiple signing in and of course remembers your different passwords. This is a paid-service with a limited but free version.
• Scan google reader. Google is not only a search tool and a site for checking emails. It has evolved into different varieties catering all the services needed by the subscribers. Google reader lets you keep track on your favourite websites without visiting them one by one. They appear as newsfeeds and it marks the items that you have read so you can easily come back to them later.
• If this then that is IFTTT. This one is pronounced like “LIFT” without the L. It introduces channelling to different websites such as Facebook, Twitter and many more. It basically helps automate certain tasks through a series of triggers, under the premise that if a preset event happens, then the automated system should do this.
A simple example would be, IF I post a status update on Facebook, THEN it should be posted on my Twitter. That simple IF-THEN event is called a “Recipe”. With this simple recipe, when you update your Facebook, it automatically updates Twitter with the same update, which saves you time and effort.
Internet Marketing doesn’t need to be a difficult task.