Wednesday, 10 August 2016 14:19

The Pop Shift: From Traditional Marketing to Social Media

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People are used with traditional marketing. Those good old stuff that has proven success in acquiring their target markets by sending post mails, advertising through newspapers, televisions, radio and bill boards – this method has been really a hit with customers.

However, traditional form of marketing is too costly – surveys has to be conducted just for a specific market in a certain location, advertisements on traditional media such as newspapers and televisions are pricey.

But advances in technology makes our world pretty easy. One notable contribution is the internet. Internet helps us to do things that we were not able to do before – sending electronic messages, social virtualisation, doing research, finding meaning of a certain word in an instant, conducting surveys online, and so much more.

Business owners find the online world not just for personal gains, but they also view the online world as a new avenue for marketing. According to The Statistics Portal, there are about 3.5 billion internet users worldwide. Meaning, more people are gearing up towards the internet to do their things. Thus, this gives businesses a chance to gain customers not only within their location, but worldwide.

And with the trend today, businesses as wells as must definitely grab the chance to go online. During this fast-paced days, people prefer hassle-free transactions. They go online for transactions, for online shopping, going to their favorite website to see what they can buy or if that business has what they want without the need to go to the malls, endure slow traffic, and pollution.

But online websites are not enough as people are going social, VIRTUALLY.

With the rise of social media, people also find a way to connect with long-distance friends, share photos, make video calls with their relatives abroad, chat with other people at no cost.

According to article in Forbes, “Marketers will (finally) recognise social media as a channel, not a strategy. Social media isn’t marketing, and it doesn’t work as a “strategy” on its own—something that seems to have finally sunk into the collective marketing consciousness. Social media is one platform of many, a tactic that does a great job of supporting broad campaigns but flounders by itself. This distinction will shape marketing strategies and budgetary considerations in 2016.”

Proving the statement true, Facebook, which has 1.71 billion monthly active users as of June 30, 2016, gives businesses a chance to make a page and promote their business for free. Using Twitter for business is also an advantage. People are always on the go, and having a 140-character promotional statement could help you reach those kind of people, and even make your company trend. You can also use Instagram to post those perfectly shot photos of your business as well as advertise your business. Thus, helping to make your business a success.

The Northern Office Innovative Marketing can help you with your marketing needs – from building a website, maintaining it, to research and handling of social media.

We can provide you data research, making calls to invite customers engage in your products. We can create content that would suit your website and social media needs that can draw more customers and encourage them to buy your products. We can provide you seamless photos with our graphic designer’s expertise. We can also do web designing and development so that you can build your presence online. We got the great team, working passionately, competitive, with immeasurable expertise, willing to serve you and give what you need.

We can give you only the best business marketing strategy. So step out of your traditional norms, take a chance. Tell us how you want it, we got it, just in time that you need it.



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