Monday, 27 October 2014 00:00

Part 2: Consumer Psychology in the E-Commerce Generation (Infographic) Featured

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How Site Speed affects Your Website?

 As we continue with this topic, this week we will reveal how site speed affects your consumers’ buying behavior.

Most of the time we consider aesthetic design and the appearance of our website as a top priority and end up ignoring its loading time or site speed without realizing that this is also a major contributing factor to the overall success of the site particularly amongst new or potential customers.

Not surprisingly, slower page response rates do result in a higher rate of page abandonment by online shoppers. What does surprise is by how much! In the USA, customers typically expect a web page to load within 2 seconds or less and if not, they will abandon the site and are less likely to visit it again. This is just one of the major factors that you need to know about site speed.

The infographic below can help you with some of the others:





Many online consumers will abandon a site if it takes too long for a page to load; and the slower the load speed, the more customers’ satisfaction decreases.

80% of online consumers who experienced unacceptably slow site speed will never return to the site.


Site Speed on Mobile Phones:

31% of web users say that they expect site speed to be a bit slower on their mobile device by comparison with their desktop units.

Compared to desktop users, most mobile internet users are willing to wait for 6-10 seconds for a page to load on their phones.


Common Issues When Accessing a Site from a Mobile Device

73% of mobile internet users say that they have encountered websites that have a very slow loading speed.

51% say that they’ve encountered unsuccessful page sessions because of sudden errors generated by the site.

48% of mobile internet users say that they have encountered a website that is not mobile-friendly and which was therefore difficult to read/view, let alone use.




We still have more internet marketing tips to share! Next week we will talk about how online reviews can affect product sales. For now, enjoy reading our blog and don’t forget to click the share buttons below!


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