Wednesday, 17 August 2016 13:11

Onwards to Success

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Starting up companies could be easy, or hard. No one person can tell you the exact route to take for your venture. What I can say is this: a few simple rules can make your life a lot less stressful!

Most startup hopefuls know what the three things that lead startup companies to success – an idea, people, and giving the customers what they want.

Ideas. Paul Graham of Harvard University mentioned, “In particular, you don't need a brilliant idea to start a startup around. The way a startup makes money is to offer people better technology than they have now. But what people have now is often so bad that it doesn't take brilliance to do better.”* Ideas are there to kick start what you want to do, to address what is lacking. That is how you can attract customers. Making them feel that they need you. They need your products. Your company’s existence is essential.”

The people. Hiring people is a good way to distribute the workload of your startup. But there’s a dark side. Getting the right people can be difficult and this is not the time you want to be dwelling on whether or not the people you hired can do what you need them to do. Believe me, I know! Having working on startups of many kinds over the years when starting a company getting the wrong people/too many people or the wrong mix of people can be a nightmare!

Hiring people also makes takes resources from your company – which means, increases in electric , additional tech units, and many other additional fees that you’ll need to pay for. When you’re at the early stages try to stay lean on the overheads and keep the cash in the bank.

Giving the customers what they want. Graham noted that, “No matter what kind of startup you start, it will probably be a stretch for you, the founders, to understand what users want.” You may have what you think is the best Acme widget in the world but that may not be what your target audience may think. And how do your target audience even get to know about you in the first place?

OK So here’s our pitch to show how we can help your startup.

The Northern Office Innovative Marketing (TNO) has helped many startups with their marketing, research and other business needs. IN fact, many of our clients began with TNO and remain with us many years after starting up.

As an independent sales and marketing consultancy we can use our in-house expertise and a network of industry specific partners, to help companies with the development, marketing, selling and distribution of their products and services. Our people utilize skills and leverage your ideas to drive effective communications between our clients and their clients, resulting in tangible increases in sales and profitability.

We make use of creative, original and effective marketing plans and activities that suit each client depending on their industry, offering and requirements. We support, improve and make profitable our clients’ core businesses by promoting their unique advantages and maximizing market opportunities. We can provide full-service internet marketing from full brand book design, web

development, design, hosting and security, to content marketing, data research, social media marketing and management, sales support, and e-mail campaigns.

Contact us to talk about what The Northern Office Innovative Marketing has to offer. We have the work ethic, quality, competency level and reliability that has helped many startups be successful. Our flexibility allows us to cater not only to a specific industry, but to an array of companies in different industries in both the consumer and business arenas

Working with TNO can help you to do more things that you have to do. Gain perspective. Reach wider audience. TNO can help you to spread your arms around the world! Our people are the ones you can trust, as we have not only the skills and attitude to help your startup business, but also the passion to do our work.


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