If you don’t know where to start in your marketing plan try a Social Network Marketing overhaul! Remember that your clients and prospects spend hours in photo sharing, chatting and updating of their status through different social networks like Facebook, Twitter, Google Plus, Linkedin and even Foursquare.
So it’s only logical that you should also maximize this unique online marketing space.
• Create and Update Social Network Accounts. With all the different social network sites out there, it can take a bit of time, but it is all worth it. Remember, this is a great venue to directly talk to your clients and make a good impression. With social network marketing, you can:
✓ Attract more customers
✓ Increase sales
✓ Create a strong brand awareness
✓ Build customer relationships
✓ Gather unique insights
Once you have your social media in place, you should also make sure that your website is functioning properly. One of the worst things for a website are 404 errors or broken links in your site. It not only leaves a bad impression on your sites visitors, but it can also spell bad news when it comes to your ranking in search engines.
• Fix the broken link. You will definitely drive customers away if you have error pages. Broken links happen when something is deleted or moved resulting to an error page. Once your clients see this they might change their minds in choosing you to be their partner. Here are some tips when dealing with broken links.
✓ Create a good 404-error page – minimizes the bad impression by providing other useful information for your visitors
✓ Implement Redirects to avoid broken links
✓ Check your site regularly and repair broken links as soon as possible
✓ Relaunch it on your site if necessary Once your website is in great shape, it’s time to track your progress. You need to measure the performance of your website in terms of visitors and engagement. As for social media, interaction is the key.
• Be creative on your dashboard. Dashboards on your content management system usually track all marketing web campaign activities and statistics.
They usually measure the efficiency of your content. It allows you and your readers to see real time feeds from whatever content you post on your web.
✓ Track data
✓ Filter feeds
✓ Links to Social Network Profiles