As the adoption of smartphone increases, mobile marketing has become a necessity rather than a trend in the digital marketing world.

From websites to emails and applications, the mobile-friendly concept is always strived to be applied as it has grown to be one of the powerful channels in the marketing mix. Mobile Marketing doesn’t only revolve around SMS marketing.

Mobile marketing channels aims to maximize campaigns through the use of emails, applications and websites that easily presents message to mobile users. Mobile campaigns are carried not only to encourage customer engagement but also builds a more personal relationship with audience as it provides convenience, ease of purchase and quicker way of giving their feedbacks. (Image source: xkcd.com)