Displaying items by tag: marketing strategy

Thursday, 08 August 2013 14:48

Cook Up Your Marketing Campaign the Right Way!

Cook Up Your Marketing Campaign the Right Way!

An awesome marketing campaign is without a doubt one of the main ingredients of a successful business. An enticing marketing strategy will definitely keep loyal customers coming back for more and convince newbies to try out the product or service that is being offered.

Slow Cooking Makes Every Dish Tastier! Creating lasting and effective marketing strategies take time. It is normal for any business entity to hope to see positive results as soon as possible. However, when it comes to the marketing aspect of a business, it is VERY important to plan and analyse the different marketing techniques available thoroughly first before selecting the most applicable strategies for the business.

The research and selection process may be slow and can at times be agonizing but just like in slow cooking, the longer the dish is cooked, the tastier and tender it gets making it worth the wait. Simply speaking, the more time you spend on studying and finding out the best marketing strategy for your business, the most likely you will get the perfect tactics that will fire up your business’ visibility.

Instant Food Does Not Mean Healthy Food Just like food, anything that is instant may be appetizing and appealing but its effect in the long run is neither substantial nor healthy at all. The same thing goes with marketing strategies. There are tactics that can produce promising results in just a short period of time like the instant noodle soup that you can already enjoy after waiting for just 3 to 5 minutes upon pouring hot water on it.

However, no matter how promising the outcome may be, those kind of marketing techniques are usually short lived and are not cost effective in the long run. That is why it is best to stop thinking about short term results which is typically seen anytime between two to three months, and instead think about the outcome of a marketing strategy at least after six months from its launch.  

Spice Things Up! Be bold and brave! Experiment! It is okay to use traditional marketing methods that are proven effective time and time again. However, those methods are also case to case basis so do not get disheartened if one strategy did not work out for the best. What worked for company A may be useless to company B.

There are still other ways! Find the right spices that will make your marketing approach perfectly seasoned.

More Ingredients Does Not Necessarily Produce a More Scrumptious Dish At times, the simplest dish with the least number of ingredients could be the best tasting dish one has ever had. The same thing goes when it comes to marketing techniques. It is NOT all about traffic. What use is a site that is generating a huge amount of traffic if it is not getting converted to sales. Marketers should focus instead on targeting the right audience even if it may mean a smaller amount of traffic.

Moreover, bombarding a website with loads of content does not necessarily mean that it will increase the visibility of the company. A simple website that contains all the right information can easily win the hearts of its target customers.

Are you still on the lookout for the perfect team who can help you cook up the best marketing campaign for your company? Contact us!

The Northern Office – Innovative Marketing is a company that provides free consultation and assistance to companies including finding out the right marketing campaign for their clients. Do not hesitate to contact us via email This email address is being protected from spambots. You need JavaScript enabled to view it. or call us at (045) 499-1082 if you would like to know the marketing techniques that we can cook up for your line of business.