SEO techniques are classified into the following categories: White hat, Gray Hat & Black Hat.
In this article, we’ll be explaining how each one uses a particular factor in the process of search engine optimization and what results do they give to your website. You will also be able to understand how each of the techniques work and why a good SEO technique is still best for your website. Let us start by defining the three.
SEO techniques are represented by colors – not that they wear real colored hats but the colors determine the purity of your site based on search engines’ SEO terms and conditions.
White Hat – White hat is a SEO technique that follows Google’s SEO standards and uses ethical and professional methods to optimize a website to improve ranking in search results. White hat generally aims to create a well coded website and achieve long term results.
Grey Hat – Grey hat is a mixture of both white hat and black hat SEO. It does adhere with search engines’ SEO rules but slightly bends them to get faster results and has lesser chance of being penalized.
Black Hat – Most SEO experts regard this as an illegal approach of optimizing websites. Black hat SEO uses manipulative methods that results to extremely quick but short term results. Plus, some websites with Black Hat SEO’s are being penalized by being banned from search engines. Now that you have a slight idea of what these techniques are, take a look at this infographic to differentiate each technique’s quality and methods involved.
You now probably have an idea what each technique can provide your website. The big question is why choose good SEO when you could actually go for other methods with faster results? While some companies resort to shady methods of SEO in order to rank, white SEO is still considered the most and only advisable way of generating traffic.
White SEO is guaranteed 100% safe from risks and other damages that unlawful methods can do to your website.
White hat SEO may probably take a long time before achieving results, but you’d be surprised with how the hard work and time is worth your investment.
Learn how you can get a healthy SEO ranking.
While a good content strategy is very important in audience engagement, we shouldn't neglect the necessity of design. Elements like the layout, content, font, colors and positioning also contribute to how your visitors will make decisions. If you’re planning to have your website redesigned, this article can help you make better and effective design decisions.
Below are seven design rules for building effective websites:
). Keep it simple. Cliché but it is the golden rule of every design. A cluttered look simply won’t work. Don’t overpower your website’s essential information with too much information. Just make the important ones visible.
2). Easy Navigation is a must. The idea is to make it easy for your visitors to find their way around your site. Online visitors’ patience is short. If they don’t like what they see or if they can’t find what they like to see, they leave. A good website design should always present a way to keep online visitors on the site.
3). Be consistent. Consistency shouldn't only involve content but also design. Don’t confuse your visitors by having one part of the page work differently to another. Consistency will always make navigation easier for your visitors.
4). Don’t neglect the power of colors. Colors contribute a huge impression on your website. Picking the wrong combination can either weaken your website's visual impact or hurt your visitors’ eyes. It is best to get professional help in choosing the right and consistent color palettes.
5). Pay attention to heat maps. Heat maps are color coded indicator of a website’s “hot areas” or parts where the visitors’ eyes or attention usually lands. Heat maps help you determine the strongest and weakest part of your page. Taking advantage of the hot areas of the heat maps can improve your site’s usability and visibility.
6). Be keen with details. Visitors should have a good impression on your website. A well designed website also means having good quality elements—graphics, photos , CTA’s, fonts used, media and content. Always give your visitors a reason to trust your website.
7). Make sure it’s error free. Always check for errors. Good coding will always make navigation and loading easier. Always make sure that your coding is SEO optimized and content is keyword rich.
Clean, easy and concise describes a good website design.
A good website accomplishes a company’s marketing goals and objectives.
Whatever kind of business you have, when it comes to developing your website, you have to make sure that it contains all the important elements that helps make your products or services are reachable to your visitors. We have listed 10 important elements that should be on your website.
If you are planning to have a website set up for your business, this article would help you understand the important key elements that all top-ranking websites have.
1.) Easy Navigation. The purpose of your website’s menu is to make it easier for your visitors to go about your website. Website navigation must highlight the substantial components of your products and services in a neat, visible and categorized manner.
2.) Neat Design. It is best to go for neatness, conciseness, good functionality and simplicity when it comes to website design. Read the article Seven Website Design Rules to learn some tips on building a nicely designed website.
3.) Optimized Content. Content is the primary and most important key element in a website as we know it. Content builds your business and it is the prime reason why your visitors stick around. If you want to increase your website’s chances of getting indexed by search engines, make sure that you put in optimized content that involves the appropriate keywords and key phrases for your website. Read the article on Content Strategy for tips on content creation.
4.) Optimized Images. Imagery appeals to the eyes and they help sell your products and services. However, robots can’t index images. The best thing to do is put in alt tags so search engines can read them.
5.) Contact Details. One of the essential information that all successful websites should have is contact details. If your visitors are interested with your services but can’t find any means to get in touch with you, they’ll probably look for something else and maybe end up going for the competitor.
7.) Sitemap. Sitemap benefits your website for two main reasons;
1) it helps visitors for an easier navigation, and;
2) it offers better online visibility to search engines. If you want to have these benefits, you should have a sitemap submitted to search engines.
8.) Good Coding. A good website always has a good coding. Good coding helps you gain a better search engine position. Search engine rely on text alone so make sure to have the codes right. Read about On Page Optimization and how you can use this to your website’s advantage.
9.) Search Bar, Subscribe and Social Buttons. A search field helps visitors find a specific content on your site. Some people may not even have the time to browse and will just search through. If your site contains hundreds of pages, it’s really worth having a search field on your website. Subscribe button on the other hand will help keep your visitors sign up for your latest news, offers and products and service updates. Use of social media links also increases your website’s chances of being shared. By engaging socially, you are expanding your methods of reaching out to your customers. Take advantage on the effectiveness of social media sharing. Include social media buttons on your site.
10.) Statistics/Analytics Tracking. There are several tracking solutions you can use for monitoring your traffic status such as Google Analytics. As a website owner, it is important that you know your website's performance to know if your efforts are paying off. It will also help you discover what you need to improve on your website through analytics.
Companies investing on web presence would always want to gain good rankings on search engines. But like weight management, it’s takes a lot of efforts before they reach the goal. But never fret! We have prepared a scrumptious advice on how to get a healthy search engine position:
The best way to gain good SEO position is by ensuring that your site possesses all the right elements to increase its ability of being found. First, make sure that your website is optimized. On page optimization is a process that can help your site rank well in search results. A well-optimized page always gives good outcomes. Also, your website’s design, structure and layout can contribute on your traffic which increases your site’s potential of being bookmarked or shared.
One effective way of making your audience stick around is by giving them what’s worthy--and I’m talking about good quality content. Creating a killer content will drive your audience to stick around. And it does not only guarantee loyal visitors but can also contribute in increasing sales. There are several methods you can use in coming up with a good content; one of them is Content Curation.
Spice up your search engine rankings by leveraging on social media. With social media platforms’ ability to share, they can help you get found online. Click on them and learn how you can use them and how they can help you with your web presence.
When everything is done, it’s time to wait and see the outcome of your efforts. Just make sure that you keep it maintained. You can also seek help from experts who can provide you with strategies on how to manage your search engine position and plan ways on how to further improve it.