In the world of SEO, there are three kinds of techniques that practitioners use in order to woo search engine giants such as Google, Yahoo and Bing. These techniques – white hat, black hat and grey hat - are what keep the SEO globe spinning.
You can find our info graphic that presents an overview about these SEO practices in our previous post entitled Why Good SEO Pays Off. In this write up, we are going to focus on the most controversial of all three SEO techniques, the Grey Hat.
It is controversial in the sense that not all SEO practitioners agree that such technique exists and that its practices are accepted.
is GREY HAT? Simply speaking, Grey Hat is the fine line that separates White Hat and Black Hat. What makes Grey Hat appealing to businesses is that it is legal (at least for the time being) just like White Hat and it provides positive result quite fast (but not as fast) just like Black Hat.
Samples of GREY HAT Techniques
The BIG Argument The existence of grey hat is not acknowledged by everybody in the SEO world. However, there is no denying that this SEO technique is being recognized by a number of SEO practitioners and even applying them in their SEO efforts for their clients.
There are online marketers who would argue and say that they do bend some SEO rules for their clients making sure that they do not cross the line and obtaining the positive results that they are targeting.
Should You Use GREY HAT? Well, as the old one liner goes, “Enter at your own risk.” The decision to use grey hat SEO techniques greatly depends on how willing is the company or the client to risk its online credibility to increase its web ranking. One friendly reminder though, if ever you have decided to wear this hat for your SEO efforts, you have to keep yourself updated about the new SEO trends and rules that search engines set to make sure that you are not crossing any boundary any time.
This is so you can avoid seeing all your hard work go down the drain just because your website got penalized for an SEO technique that was legal yesterday and banned starting today. In the end, what really matters is that the SEO efforts for a client, no matter what SEO hat was used in the process, are done in accordance to the rules set by search engines to avoid getting penalized and of course, improve the client’s ranking.
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