Displaying items by tag: site ranking

Site ranking is the position of a website in search engines such as Google, Yahoo and Bing during a keyword query. Every company aims to be on the top spot or at least on the first page of a search engine results page (SERP) whenever an online visitor searches for something that is relevant to the company’s products or services.

This is because numerous studies show that the web audience usually check out only those who are on the first page of the SERP and that they, more often than not, click only the first link on it. Reaching the top spot or at least rank on the first page of the SERP is not an easy task.

Listed below are some of the most common mistakes that many SEO practitioners commit that affect the site rankings of their clients. Take your time in reading each of the items and find out if you are committing the same mistakes. In that way, you can start correcting those errors and eventually improve your site ranking.

Website Stability

This problem is mainly because of a problematic host or a poor server or worse, both. Try to minimize your site’s downtime as much as possible. And whenever it occurs, make sure to fix the problem right away so that you can get your site up and running again in no time. This is so you can avoid getting penalized by search engines not to mention, losing potential profit.

Poor Site Speed

It is a must for a website to get all its pages to load quickly to encourage online visitors to continue browsing the site and even come back for more in the future. In the web world, a lot of online browsers are impatient. And if loading takes a lot of time, no matter how interested they are about the offer, they’ll most likely click out and check out some other site. This will surely hurt a site's ranking since Google included site speed when ranking sites. The logic behind Google’s move is that they will also lose profit if a web user switches to another search engine just because Google provided him sites that take forever to load.

Problematic Linking Habits

Authority is crucial for every website. If you provide internal links to every post that you make, it will show the audience that you are credible in your field because you have tackled several concepts that are related in what you do or offer. However, make sure that you do this in moderation. Putting too much internal links on every post can be annoying which can lead to a bad user experience. And when a user did not enjoy browsing your site, chances are that individual will no longer come back to your site next time. Keep your site user friendly!

Keyword Abuse

Anything excessive as they say is not good. Keyword abuse is not an exemption to that fact. Since the web audience is getting smarter as time goes by, many of them can now easily tell if a website is there to provide useful information to visitors or it is there to woo search engines. Avoid doing this since Google has a way of finding out the guilty ones and they could de-rank your site once you are caught exploiting your keywords.

Duplicate Content

Duplicate content is an entire page of content that shows up in more than one location in a website or multiple sites. Search engines will then get confused on which link to index and include on the SERP if the same content is found in different locations. If you want your site’s ranking to continuously climb to the top, make sure you do not have this SEO problem.

Out of Date Site Maps

The site map is like the table of contents of a website. The problem about many websites is that once they have set up their site maps, they forget about updating them (site maps) whenever they made changes on their sites. The impact of that is newly added important pages may not be found easily by your viewers. And if viewers are already having a hard time locating that page in your website, Google will most likely miss those new additions as well resulting to indexing failure.

If you are still unsure if your website is suffering from the SEO mistakes mentioned in this article, our best suggestion to you is to communicate with your marketing department so they can check on this matter right away.

Are you looking for professionals who can check the SEO status of your website? Get in touch with us now!

We, at The Northern Office – Innovative Marketing, can help you on that matter and even on other marketing efforts that you need. You can give us a ring at (045) 499-1082 or email us at This email address is being protected from spambots. You need JavaScript enabled to view it. for more information.