Last week, we talked about writing an effective content. It was mentioned that a good, targeted content will make your website worthwhile reading. Today, we will continue with our course by discussing another key role in effective marketing—SEO.
SEO stands for Search Engine Optimization. Simply speaking, SEO is a method of increasing the ranking of your website in a search engine and in turn, increasing the number of people viewing your website content. When a person searches for particular word on Google or Bing, a list of web results appears that may be related to the word or phrase you searched for.
However, not all websites will be seen; only those with proper SEO will rank better than the others. Of course, the higher the rank of the website is, the more chances that it will be noticed. With proper SEO techniques, you can also draw a lot of traffic into your website. Here are some tips on how you can accomplish that.
1. Research for appropriate keywords This is the most important of all the points that will be given. Finding appropriate keywords requires more than just thinking—it involves research. There are several sites that can help you find effective keywords needed in optimizing your website.
Some of these sites are Google Keyword Tool, WordTracker and WordStream. Always keep your customer in mind. As we mentioned in the past posts in this blog, view the world through your readers’ eyes. Ask questions like: What are the keywords they would commonly use? Have I put enough keywords? Is there a better keyword than this?
2. Check what a crawler sees in your site Google has “spiders” crawling on the web. These spiders follow links from one page to another and index everything they find on the way. The spiders look for words and expressions on the page and assign them to particular keywords.
When a person searches for a keyword, the words indexed by the spiders will appear in the search engine results. If you optimize the website effectively, it would be easier for the spiders to classify your pages correctly.
3. Check your websites’ efficiency It would be irritating for the customer’s part if he clicks the site and finds out that it has errors (302, 400, 404, 500 HTTP status codes). Why not try using Screaming Frog and OpenSiteExplorer to identify problems in pages. Also, it would be better if you make content easily accessible. Content that can only be accessible after logging in won’t drive traffic to your website.
4. Aim for more Click Throughs Your aim should transcend beyond getting an increased ranking; your aim has to be getting potential customers enter your site. Even if your website has high ranking, that would be worthless if the potential customer won’t click it.
You can achieve this by testing your title tag. Page titles will usually appear as part of the search results. Make sure that the title tag is concise, descriptive and has accurate keywords. With proper SEO knowledge, you no longer have to spend much just so you can have your business noticed.
As one writer says, “Every business with a website has the potential to get found by more customers online through search engine optimization.” Keep visiting us to learn more ways about managing your business. For the next blog, we’ll have the final part of this blog update so don’t miss it.