Thursday, 18 July 2013 13:58

The Basics of a Winning Press Release

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The basics of a winning press releasePress Release (PR) may just be one of the many ways that can help improve the web visibility of a company but when done right, one PR could already change the fate of that company. That is why it is important for every company to realize the impact of writing a winning PR. There are several important aspects that every PR should have in order to gain a big amount of readership and even engage its readers to interact with one another creating more and more buzz about it. Hard to Miss Headline The first aspect that every winning PR has is a spot on headline or an attention grabbing title. Let us admit it, there is a reason why the headline is called well, “headline”. This is because the headline is the first thing that a reader will see and more often than not, a reader will already decide if he’ll continue reading the article or not right after he has read the headline. Engage Readers Word Per Word Another aspect that every winning PR has is high quality content. In order to catch the attention of the readers, it should contain accurate and factual information that are fresh, exciting and engaging. The main reason why a company sends out a PR to the news media is to let the community know that they have something new and important to share. So every company should make it a point to avoid sending out PRs that contain information that readers already know or news that are dishonest and misleading because it will only hurt the credibility of the company. Credibility is Key Citing remarks and recommendations from well trusted professionals in their fields is also an aspect that every winning PR should never miss. Readers will even be more convinced on what is written on the PR if it is backed up with remarks from highly credible people or organizations in that field. Just a quick example, a reader will most likely believe more a PR about the latest computing software that has a number of well-known and reputable computer software engineers sharing their thoughts about the software than a PR that says so many great and unique features of the latest computing software without any expert in that field vouching for the product. Branch Out Lastly, a winning PR does not only focus on being launched alone using various media channels. Instead, a winning PR also gets disseminated to the target community or to the existing network of the company. The logic behind this move is that even though the news media has a wide range of audience, a company that has a solid network already has most of the readers it needs to tap. Having said all that, I would just like to remind everyone that I am not saying that writing a winning PR will surely make a company’s web visibility change drastically overnight every single time. Yes, there are companies that did succeed in changing their fate online in just a small amount of time thru their winning PRs alone but those are just very rare instances. The way to the top definitely takes some time and requires hard work but sending out PRs that have rich and exciting new contents will definitely boost any company’s web visibility. Are you now wondering who can provide you all your PR needs? The Northern Office – Innovative Marketing provides PR assistance as well as SEO services to all interested clients and not only that! TNO also offers free consultation and assistance when it comes to Content Marketing, Creation and Distribution for SME’s. You can email us your inquiries at This email address is being protected from spambots. You need JavaScript enabled to view it. or give us a call at (045) 499-1082. Posted by John Joe Morgan    

Read 7001 times Last modified on Wednesday, 25 March 2015 15:37