Displaying items by tag: press release

Thursday, 18 July 2013 13:58

The Basics of a Winning Press Release

The basics of a winning press releasePress Release (PR) may just be one of the many ways that can help improve the web visibility of a company but when done right, one PR could already change the fate of that company. That is why it is important for every company to realize the impact of writing a winning PR. There are several important aspects that every PR should have in order to gain a big amount of readership and even engage its readers to interact with one another creating more and more buzz about it. Hard to Miss Headline The first aspect that every winning PR has is a spot on headline or an attention grabbing title. Let us admit it, there is a reason why the headline is called well, “headline”. This is because the headline is the first thing that a reader will see and more often than not, a reader will already decide if he’ll continue reading the article or not right after he has read the headline. Engage Readers Word Per Word Another aspect that every winning PR has is high quality content. In order to catch the attention of the readers, it should contain accurate and factual information that are fresh, exciting and engaging. The main reason why a company sends out a PR to the news media is to let the community know that they have something new and important to share. So every company should make it a point to avoid sending out PRs that contain information that readers already know or news that are dishonest and misleading because it will only hurt the credibility of the company. Credibility is Key Citing remarks and recommendations from well trusted professionals in their fields is also an aspect that every winning PR should never miss. Readers will even be more convinced on what is written on the PR if it is backed up with remarks from highly credible people or organizations in that field. Just a quick example, a reader will most likely believe more a PR about the latest computing software that has a number of well-known and reputable computer software engineers sharing their thoughts about the software than a PR that says so many great and unique features of the latest computing software without any expert in that field vouching for the product. Branch Out Lastly, a winning PR does not only focus on being launched alone using various media channels. Instead, a winning PR also gets disseminated to the target community or to the existing network of the company. The logic behind this move is that even though the news media has a wide range of audience, a company that has a solid network already has most of the readers it needs to tap. Having said all that, I would just like to remind everyone that I am not saying that writing a winning PR will surely make a company’s web visibility change drastically overnight every single time. Yes, there are companies that did succeed in changing their fate online in just a small amount of time thru their winning PRs alone but those are just very rare instances. The way to the top definitely takes some time and requires hard work but sending out PRs that have rich and exciting new contents will definitely boost any company’s web visibility. Are you now wondering who can provide you all your PR needs? The Northern Office – Innovative Marketing provides PR assistance as well as SEO services to all interested clients and not only that! TNO also offers free consultation and assistance when it comes to Content Marketing, Creation and Distribution for SME’s. You can email us your inquiries at This email address is being protected from spambots. You need JavaScript enabled to view it. or give us a call at (045) 499-1082. Posted by John Joe Morgan    

Of PRs and SEO Articles: Quality Will ALWAYS Be Better Than QuantityWeb visibility is definitely the main goal of any company or individual who would like to make it big on the internet. These days, two of the most effective ways to do just that are to create press releases (PRs) worthy of media attention and SEO articles that are mind engaging. A Press Release (PR) in simple terms is a piece of fresh and factual information that is being forwarded to different media outlets to help spread the word about it. An SEO article on the other hand is a written piece of knowledge that talks about a concept or an idea that is related to the main product or service of a company. The main difference between a PR and an SEO article is that a PR is solely centred on facts and that an SEO article can be based from facts or it can be based from opinions usually from a professional in that particular field or it can be both. However, one of the mistakes that most companies do is to bombard their readers with lots and lots of articles and press releases that do not really have engaging contents making those entries a total waste of web space not to mention a waste of time, energy and effort both from the writers and the readers. Just like the old saying, “quality over quantity”, it is much better and absolutely much wiser to create one well written PR or one knowledge-rich SEO article than posting dozens of poorly researched articles and misleading PRs. A PR that contains exciting and important developments about a specific product will definitely catch the attention of that product’s target web community. However, a PR that contains pretty much the same content or little to no new information about a particular service will only bore its target market and may even be tagged as a spam. Moving forward, an SEO article that is loaded with fresh, well explained and engaging concepts will definitely make the readers hooked and looking forward to future write ups. Nevertheless, a substandard SEO entry that contains useless or redundant or worse, plagiarized content will not only turn off the readers but more importantly, it will tarnish the credibility and reputation of the company involved. Companies should not get scared or worry too much if they do not have a lot of articles and PRs to send out to the online community regularly as long as they make sure that they send out a well-researched, neatly presented, honest, engaging and accurate write up every now and then.  Hopefully, more and more companies will start to realize that one write-up that contains a neatly written and attention grabbing news can beat a bunch of articles that contain nothing but a string of words that make no sense at all any day. Do you already have an incredible team that is working on creating fresh and exciting PRs as well as high quality SEO articles for your company? The Northern Office – Innovative Marketing is a company that provides just that and even more! TNO also offers free consultation and assistance when it comes to Content Marketing, Creation and Distribution for SME’s/ You can email us your inquiries at This email address is being protected from spambots. You need JavaScript enabled to view it. or give us a call at (045) 499-1082. Posted by John Joe Morgan

Friday, 20 May 2011 13:56

Convert Blog Post into a Press Release

If you know that your specialty is writing blogs, then you can also be great on writing press releases. Blogs and press releases share the same characteristics: strong headlines, top-down format, etc. Press releases are one of the best ways to promote a blog. They are also one of the effective ways to publish your message without duplicating any content. Here are some tips to re-write your blog post and turn them into press releases. The easiest way to start is to:

1. Take a blog post from any news. Unlike blog posts, a press release always announces something. It is not commentary, a how-to guide or numbered list. Blog post topics can be perfectly worked for press release.

  • Launch of a new company
  • Clients successful stories
  • Innovation of products, new services or future events
  • Careers
  • Achievements
  • Milestones

You can also promote your own ideas such as predictions and opinions from current news.

2. Convert it to the third person’s voice It is important to convert the headline and the body of blog into a third person for press release. It is relevant not to use “I”, “we”, or “you” instead use the company name, clients, or customers.

3. Revise the headline Keywords must be in the first few words of the headline of the blog and press release. Press releases have a subhead which highlight the headline’s point-of-difference or provides factual backup for the headline. Way to format the headline and subhead:

  • Press release headline must be in all CAPS
  • Subhead in Title Case, Except the Little, Non-Important Words

4. Rearrange the post to contain these press release elements

  • Dateline: Writing a press release on your own, the right format is to use all caps on address and date.
  • Lead: Be creative at you first sentence by adding what, where, why and how. Your headline must contain keywords.
  • Quote: By adding a quote, even if it’s not necessary, this helps you to illuminate and gives your press release a personality.
  • Boilerplate: Website and phone number at the end, also add a short paragraph about the company, in a third person view.

5. Review AP style or the basics

  “The Associated Press Stylebook and Briefing on Media Law, usually called the AP Stylebook, is a style and usage guide used by newspapers and in the news industry in the United States.” – http://www.wikipedia.org/   You can start by checking the AP (Associated Press) Style AP stylebook. This can check your grammar, punctuation, and answer any questions you need.

6. Check out other writer’s press releases PR Newswire and PR Web are websites that has press release that can be checked out. Some may be useful and some may not be great. Most writers don not follow the “third person” and “AP Style”. These are visible and can be spotted right away because they look like blog posts. Professionalism and expertise can reflect from your image, so you must be very careful on how you format your press release.

The Northern Office is a marketing and sales consultancy firm in the Philippines that caters to small and medium sized enterprises that do not have their own marketing department, but are big enough to need it. The Northern Office makes use of creative, original and effective marketing plans and activities that suit each and every client depending on their industry, offering and requirements.

As part of online marketing and content development efforts, The Northern Office produces regular blog posts and press releases for various clients from different industries. Visit our website for more details. http://www.thenorthernoffice.com  

Tagged under
Monday, 03 January 2011 14:57

How To Write A Successful Press Release

It is important to make sure your online press release efforts help boost your company’s search engines rankings, it is also essential to consider what happens after people stumble upon your news releases. Do not forget that you are not just writing for search engines. Effective press releases are targeted toward both search engines and readers. Here are some tips:

  • Make headlines convincing. Press release headlines should be short and catchy. Make each word count.
  • Hook the reader with the first paragraph. The first line should be enticing, concise and direct to the point. It should summarize the five W’s: who, what, where, when and why.
  • Use anchor text links. Hyperlink your keywords to pages on your blog that are optimized for the same keywords to ensure that when press release syndication network distributes the content, your keywords are still hyperlinked to the content that you are promoting.
  • Put a strong invitation for action. You have caught your reader’s attention, now you should invite them to take action. This could be for them to visit the blog, subscribe via RSS or sign up for email alerts on new posts.
  • Choose an interesting press release topic. You should publish a release about your most popular posts. Focus your release on the trend.
The Northern Office is a marketing consultancy firm specializing in innovative marketing support for SME’s.  TNO provides an array of services Online Marketing, Content Development, Search Engine Optimization, Social Media Marketing etc.    Other marketing activities are also being utilized to further reach and interact with the online audience, like press releases, news letters, forums and sales support.  Contact us now for a marketing consultancy.
Tagged under