Content Marketing (18)


A recent study shows that 86% of people skip through TV commercials and this clearly illustrates how the digital age has changed the buying habits of consumers. Most consumers (including you) would prefer to check for the products or services they want on the internet than on any other advertising platform because this is the easiest way for them to find and review what they need.

Surprisingly, inbound marketing has something to do with this paradigm shift in the business world today!

So what is Inbound Marketing?                                                                                                          

Inbound marketing uses the internet as its primary medium to communicate with consumers.  It focuses on creating and sharing content that will attract prospective customers to check your website and induce them to try the products and services that you offer.

Inbound marketing requires the right content to be in the right place, at the right time in order to optimize the delivery of the desired information directly to your targeted consumers. To achieve this, you should understand your customers’ interests and behavior to make communication with them a pleasure but not intrusive.

With the proper execution of this modern marketing method, it can turn complete strangers into regular customers and promoters of your business.

Inbound vs. Outbound Marketing

Meet our two pals on this blog...

Mr. Inbound Marketer is a modern marketer who relies on earning people’s interest by creating and sharing engaging content on websites and through social media channels.  He also believes that it will  take more time and careful planning to get the attention of consumers than a 30-second exposure to your company logo on an advert.

Mr. Outbound Marketer uses “old or traditional marketing” approach to introduce products or services to customers.   Outbound marketing uses more conventional advertising tools such as TV, radio, magazines and newspapers. 

The Bottom Line

Inbound marketing has given an effective and easier method to consumers to find and research the products and services they need before buying them.

Inbound marketing is foreseen to progress in the coming years as costumers continue to flock to the internet and take advantage of the booming internet marketing industry.

We can help you create and implement inbound marketing strategies that can help you achieve growing sales numbers at a lower cost-per-lead.  The Northern Office combines Search Engine Optimization (SEO), Social Media Management (SMM) and Content Curation to help your brand reach a wider range of target customers.

Contact us at (+6345) 499 1082 or visit our site at to get more insights on how we can help you with your inbound marketing needs.




The digital revolution has changed the business world. A recent study estimates that over 90% of marketers rely on social media to promote their products and services with the help of online advertising tools. Most of you think that writing an article which is used for advertising purposes is as easy as 1-2-3 but the truth is content marketing can be one of the biggest challenges any writer or internet marketer can face. Counting on enticing and shareable articles at the same time can be exhausting at some point knowing that you need to consistently keep an eye on what topic is hot or is a flop in the internet community. But, do you need to do it alone? Of course you won’t have to. Readers can also be good contributors of unique and enticing content. Here are some ways on how to make content marketing somewhat easier:

  • Online Polls

Your followers have their own insights and opinions about your brand and all you need to do is ask them. Online polls or surveys can help you gain valuable insights on their overall impression about your content (and brand, service or product) which can lead you to better content management.

  • Offer a Lending Hand to Your Fans

Building an effective content engagement relationship between a company and its consumers is not hard if you know how to return the favour. Posting an online survey is a favour you will ask from your followers to get their valuable insights about your website, but, what will they get from it? Take a look on the user profile of your followers and try to figure out their needs based on the products and services you can provide. If you are an owner of a clothing line, why not suggest a few tips to your younger audience on how to find the best prom/school dance dress?

  • Delegate a Portion of the Job to Your Avid Followers

Improving your site’s reputation and likeability can be more powerful if there are fans or consumers who collaborate with you. Most of the social media pages nowadays encourage their followers to submit photos, videos or even stories on how they enjoy their products and services. This content marketing approach can be more effective if it goes along with a promo or contest.

  • Create More Challenging Content

Challenge your followers by asking them random questions or polls that help them (and you) gain informative and useful answers that are also worth sharing. Just make sure that your choice of topics is still aligned with what your brand or company can offer. The gist of this article is how to continuously entice your audience to contribute, discuss and interact through more powerful subjects or course of topics that will help you promote your website through earned media rather than paid media.

This examination of the importance of why content must be good quality, original, attractively presented and accessible, demonstrates exactly what The Northern Office has been doing for its clients for nearly 10 years.  We would like to hear from you! Call us at +63 (0)45 499 1082 or email us at This email address is being protected from spambots. You need JavaScript enabled to view it.

Wednesday, 20 November 2013 00:00

Content Marketing For Your Business


The Northern Office Innovative Marketing Support presents a creative infographic on how its team executes content marketing strategies for clients worldwide.

Content Marketing is considered as one of the most powerful and most used marketing technique that involves sharing of valuable content for the purpose of getting customer engagement. More and more companies are investing on their content marketing strategies as its lead generation effectiveness has been proven many times. Through content marketing, not only will you improve your online presence but will also help boost your ROI.

For more information on content marketing, feel free to call us at +63 45 499 1082 or email This email address is being protected from spambots. You need JavaScript enabled to view it..

Posted by John Joe Morgan

Editing in Wikipedia – Why You SHOULD Read This Article NOWYou must be wondering why on Earth you SHOULD read this article before editing in Wikipedia right NOW. Well, since you already know what you can and cannot do when editing a Wikipedia page (if not, please refer to this entry), let us then tackle several points that can help you nail your first Wikipedia edit. I mean, what is the point of working hard on creating additional content for a Wikipedia entry if you think that it could get rejected later on right? So as you read on you will find helpful suggestions that you may want to take note of to get you your first successful Wikipedia page edit. You SHOULD…

  • Read and understand the guidelines first that Wikipedia has created for all their aspiring contributors to ensure that you are well informed on what are the things that you can and cannot do when editing.
  • Participate in discussions on Talk Page first if you are unsure whether the entry that you would like to include in a particular Wikipedia page is good or not.
  • Be prepared to provide references that are from trustworthy sources to back up the additional content that you are going to include on the Wikipedia page that you would like to edit.
  • Only provide related content to an existing page and make sure that that material is not yet available on the page but definitely needs to be included.


  • Add material for promotional or marketing purposes

Why? Remember that Wikipedia only allows a material to be included on a Wikipedia page if it is informative and neutral in tone to avoid any kind of bias.

  • Remove any negative information about the topic at hand

Any factual information, may it be positive or negative,  is still good information, so removing any negative content will only deprive the readers of knowing that piece of truth on the topic that they are reading about and that is something that Wikipedia does not tolerate.

  • Include information that is not verifiable outside Wikipedia

Notability is very important in Wikipedia. If any added information does not contain the required citation and Wikipedia editors cannot verify the validity of the information, then that additional content will most likely be thrown out of the window right away and the contributor has just wasted his time and effort working on that entry.

  • Add content that is not of significant value to the main subject

Whenever providing additional material to an existing Wikipedia page, the contributor should make sure that the information that he is providing contains significant value and will give readers new or additional information about the topic at hand. Avoid adding snippets that are not rich in facts just for the sake of contributing something. Do you still feel the need to find someone who can help you figure out how to take advantage of Wikipedia for your company? Try us! The Northern Office – Innovative Marketing is a company that provides free consultation and assistance when it comes to Content Marketing, Creation and Distribution for SME’s. If you want to know more about content marketing and other marketing services like the integration of Wikipedia on the SEO needs of a client, do not hesitate to contact us via email This email address is being protected from spambots. You need JavaScript enabled to view it. or call us at (045) 499-1082. Posted by John Joe Morgan

Points to Remember when Editing in WikipediaIt is a fact that nowadays, one of the most turned to sites when gathering information is Wikipedia. It has become the modern encyclopedia of many where almost any kind of information can be found. What makes Wikipedia unique is that it is an open source of information.  This basically means that any individual can create a Wikipedia page or edit an existing one provided that the individual follows the set guidelines prepared by Wikipedia. For today, we are going to talk about the things that you can and cannot do when editing a Wikipedia page. Knowing the things that you can control and finding out what are Wikipedia’s restrictions when editing a page will definitely help you have a successful edit. You CAN… ✓  Make minor corrections such as grammar and spelling ✓  Paraphrase a poorly written article without changing the main thought and preserving its neutral tone ✓  Improve the format of an existing article ✓  Update or correct existing information such as company’s location, CEO of the company, info graphics and latest acquisition ✓  Add important recent events related to the subject like the successful launch of a new product or the birth of a royal child ✓  Report or flag possible vandalisms ✓  Provide good and reliable references to already existing information especially to pages that do not have enough citations You CANNOT… ✕       Delete existing information on the Wikipedia page on your own but you can request Wikipedia administrators to do so. However, put into mind that requesting a page to be deleted will have to undergo the Wikipedia due process first to find out whether the page does need to get deleted or just needs improvement. ✕        Upload images that do not meet the copyright guidelines of Wikipedia. Actually, you can but then again, it will not take too long before such image gets deleted by the Wikipedia police. ✕       Provide content that does not have any citation because chances are, that entry will be removed in just a matter of time due to lack of good reference.   Up next is a follow up entry that will talk about suggestions that you may want to take into consideration when editing a Wikipedia page. Stay tuned! The Northern Office – Innovative Marketing is a company that provides free consultation and assistance when it comes to Content Marketing, Creation and Distribution for SME’s. If you want to know more about content marketing and other marketing services like the integration of Wikipedia on the SEO needs of a client, do not hesitate to contact us via email This email address is being protected from spambots. You need JavaScript enabled to view it. or call us at (045) 499-1082. Posted by John Joe Morgan

The basics of a winning press releasePress Release (PR) may just be one of the many ways that can help improve the web visibility of a company but when done right, one PR could already change the fate of that company. That is why it is important for every company to realize the impact of writing a winning PR. There are several important aspects that every PR should have in order to gain a big amount of readership and even engage its readers to interact with one another creating more and more buzz about it. Hard to Miss Headline The first aspect that every winning PR has is a spot on headline or an attention grabbing title. Let us admit it, there is a reason why the headline is called well, “headline”. This is because the headline is the first thing that a reader will see and more often than not, a reader will already decide if he’ll continue reading the article or not right after he has read the headline. Engage Readers Word Per Word Another aspect that every winning PR has is high quality content. In order to catch the attention of the readers, it should contain accurate and factual information that are fresh, exciting and engaging. The main reason why a company sends out a PR to the news media is to let the community know that they have something new and important to share. So every company should make it a point to avoid sending out PRs that contain information that readers already know or news that are dishonest and misleading because it will only hurt the credibility of the company. Credibility is Key Citing remarks and recommendations from well trusted professionals in their fields is also an aspect that every winning PR should never miss. Readers will even be more convinced on what is written on the PR if it is backed up with remarks from highly credible people or organizations in that field. Just a quick example, a reader will most likely believe more a PR about the latest computing software that has a number of well-known and reputable computer software engineers sharing their thoughts about the software than a PR that says so many great and unique features of the latest computing software without any expert in that field vouching for the product. Branch Out Lastly, a winning PR does not only focus on being launched alone using various media channels. Instead, a winning PR also gets disseminated to the target community or to the existing network of the company. The logic behind this move is that even though the news media has a wide range of audience, a company that has a solid network already has most of the readers it needs to tap. Having said all that, I would just like to remind everyone that I am not saying that writing a winning PR will surely make a company’s web visibility change drastically overnight every single time. Yes, there are companies that did succeed in changing their fate online in just a small amount of time thru their winning PRs alone but those are just very rare instances. The way to the top definitely takes some time and requires hard work but sending out PRs that have rich and exciting new contents will definitely boost any company’s web visibility. Are you now wondering who can provide you all your PR needs? The Northern Office – Innovative Marketing provides PR assistance as well as SEO services to all interested clients and not only that! TNO also offers free consultation and assistance when it comes to Content Marketing, Creation and Distribution for SME’s. You can email us your inquiries at This email address is being protected from spambots. You need JavaScript enabled to view it. or give us a call at (045) 499-1082. Posted by John Joe Morgan    

Of PRs and SEO Articles: Quality Will ALWAYS Be Better Than QuantityWeb visibility is definitely the main goal of any company or individual who would like to make it big on the internet. These days, two of the most effective ways to do just that are to create press releases (PRs) worthy of media attention and SEO articles that are mind engaging. A Press Release (PR) in simple terms is a piece of fresh and factual information that is being forwarded to different media outlets to help spread the word about it. An SEO article on the other hand is a written piece of knowledge that talks about a concept or an idea that is related to the main product or service of a company. The main difference between a PR and an SEO article is that a PR is solely centred on facts and that an SEO article can be based from facts or it can be based from opinions usually from a professional in that particular field or it can be both. However, one of the mistakes that most companies do is to bombard their readers with lots and lots of articles and press releases that do not really have engaging contents making those entries a total waste of web space not to mention a waste of time, energy and effort both from the writers and the readers. Just like the old saying, “quality over quantity”, it is much better and absolutely much wiser to create one well written PR or one knowledge-rich SEO article than posting dozens of poorly researched articles and misleading PRs. A PR that contains exciting and important developments about a specific product will definitely catch the attention of that product’s target web community. However, a PR that contains pretty much the same content or little to no new information about a particular service will only bore its target market and may even be tagged as a spam. Moving forward, an SEO article that is loaded with fresh, well explained and engaging concepts will definitely make the readers hooked and looking forward to future write ups. Nevertheless, a substandard SEO entry that contains useless or redundant or worse, plagiarized content will not only turn off the readers but more importantly, it will tarnish the credibility and reputation of the company involved. Companies should not get scared or worry too much if they do not have a lot of articles and PRs to send out to the online community regularly as long as they make sure that they send out a well-researched, neatly presented, honest, engaging and accurate write up every now and then.  Hopefully, more and more companies will start to realize that one write-up that contains a neatly written and attention grabbing news can beat a bunch of articles that contain nothing but a string of words that make no sense at all any day. Do you already have an incredible team that is working on creating fresh and exciting PRs as well as high quality SEO articles for your company? The Northern Office – Innovative Marketing is a company that provides just that and even more! TNO also offers free consultation and assistance when it comes to Content Marketing, Creation and Distribution for SME’s/ You can email us your inquiries at This email address is being protected from spambots. You need JavaScript enabled to view it. or give us a call at (045) 499-1082. Posted by John Joe Morgan

How content drives your websiteContent has been in the limelight for the past few years since the time that Internet Marketing have evolved. Websites have been well-read and nowadays many viewers pay attention to words that sell. If you have kept in mind “The Six Steps to Begin Your Content Marketing Right” you will surely know how your content can help your business make more money. Here are four tips on how content builds your business: Tip # 1 Content should be valuable. Readers crave for information that they can use and share. Your website does not need to be flooded with numerous paragraphs that just look like clutter in a clean white page. Also, your content must also be trustworthy. People who visit your site will be able to browse it per page and might link and share it to others. Tip # 2 The content is spread socially. Your website is as broad as the World Wide Web. Each of your web pages is viewed, reviewed and shared – in different social media platforms you prefer. Here is where word-of-mouth marketing comes in. Let the keyboards speak for themselves! Tip # 3 Desired content is well-searched for. Google will rank your website well so that those people will find your website. Content that is always searched for easily pings search engine sites and owns your website a good spot. Tip #4 Content equals Credibility. Let people get to know your business, and content can do that for you. Anything you put on your website is what readers will know you for. So be sure to put only the mostinformative, credible and useful content. Remember that content can attract and convert more viewers, and website readers and soon, your prospective buyers. Your website must have an original, informative and useful content. We at The Northern Office - Innovative Marketing can create for you striking website content that will generate you more leads and soon, more consumers. Call us now at (045) 499-1082 or email us at This email address is being protected from spambots. You need JavaScript enabled to view it. and we will help you create content that will work for you. Posted by John Joe Morgan  

begin your content marketingContent marketing is considered as the “brand-new” marketing approach that has the power to strongly enhance consumer engagement. Valuable and compelling content drives the web, and creating such content is the best way to achieve successful marketing. However, creating the right marketing content can get a little challenging and tricky to execute. In this article, we will help you come up with ideas on how to begin or improve your content marketing. We assume that before reading this you already have an idea of what content marketing actually does for your business. Read on these steps and remember not to skip any of them… Step  #1: Identify your marketing goals. The planning stage always begins with determining where you are or where you want your business to be. Classifying where your business lies will help you figure out how adept you are to produce content and what actions you should take to improve. Step #2: It shouldn’t be always about you. Effective content marketing is not about proposing an immediate sales pitch. People seek for valuable information that solves a problem and not brands who only talk about how great they are. Practice creating a high-quality, valuable content that seemingly has no sales agenda. Make your content in service to your audience. Step #3:  Give something out. Create a content that is informative and beneficial for your consumers. Help them by sharing what you know and provide answers to their questions. This way, you will be able to earn the trust of your consumers and establish loyalty. Step #4: Mind your content calendar. Setting up a content schedule helps you become organized and keeps you on track of what content to create. A content calendar is a great support for your content planning and it also helps you have a consistent flow of content. Step #5: Choose the right platforms. Know which platforms best suits your content and utilize them well. Keep in mind that while promotional platform trends are “in”, you should still evaluate if using it would be worth the time and effort. Lastly, Step #6: Asses your content. Constantly evaluating your content will help you find rooms for improvement.   Find out if your content marketing strategy is paying off and if there are ways to make it better. Always strive from having a good marketing content to having a great marketing content.  Read Five Reasons Why Content Strategy is Crucial To Online Marketing. The Northern Office – Innovative Marketing creates engaging and informative marketing content for clients based on their goals and target audience. Being one of the special areas of TNO, Content Marketing can be used to attract prospects, and turn them into regular customers. Inquire today at This email address is being protected from spambots. You need JavaScript enabled to view it. or call (632) 499-1082 for a free consultation. Posted by John Joe Morgan

The content in your website is meant to be shared like how you designed it to be. Joining and contributing to online forums is a great way to interact with your audience. Forums attract more visitors to your site so later on it will become an active and social community. You can do meet ups, share opinions and views, launch new products and add value to your sites. Here are 5 great ways on how online forums can help you increase your audience: 1.        Makes your readers your Protégé. Two or more heads are better than one. Select your active readers who have the best ideas. Make them in charge or feature their concepts. We must admit that not all our ideas match the expectations of all your readers. They need variety. So, might as well get someone who knows what your readers actually want because they are one of them. If others knew about this, they will surely participate more and be motivated to express their ideas in order to be featured next. But make sure that you give credit and simple rewards for those who devote their time sharing their thoughts with you. 2.       Drives frequent visits on your sites.  Producing content (varied ones) every day is a hard task. Sometimes you run out of ideas so there is a greater tendency that your audience gets tired of the usual stuff. Since nothing is new in your website. If you have a forum, most of your visitors who manage to view you each day will find other viewers comments interesting so you need not to produce your content rapidly. You can also get ideas from your reader’s posts and simply make the most out of that content. But always look for fresh and new ones that catch the interest of your audience. 3.       It doesn’t only attract a bigger audience but search engines as well. A good content produced gives you greater chances of driving more visitors mean more traffic to you site. Once you gain the attention of the search engine sites, you’ll get higher rankings in no time. 4.       Promote readers networking. The way to directly communicate with your readers is through blogging and online forums. It also gives you more opportunity for networking. Let your readers interact with each other apart from posting comments. Through networking you are not only benefitting from popularity and search engine visibility but you create a new community. 5.       A more personal level of interaction. Let’s admit it, not everyone who reads your blog wants to purchase or are interested in your products or services. Online forums create an atmosphere of a community where any topic can be discussed and shared. In this sense, you are able to get a unique insight on your target audience. It must be a difficult job to maintain a site with active readers and visitors. But measuring beyond what the readers can give you and what you can give to them means more than redesigning your site. Find interesting topics that can guarantee active participation to your readers. Forums are the best way to make your readers connect with you and each other. We know how to drive more visitors to your site. At The Northern Office-Innovative Marketing we make sure that we find the right forums that are interesting and could generate more readers. We offer different online marketing services for your Website and overall online presence. Call us now at (045) 499-1082 or email us at This email address is being protected from spambots. You need JavaScript enabled to view it. to avail our free consultation. Posted by John Joe Morgan

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