A recent study shows that 86% of people skip through TV commercials and this clearly illustrates how the digital age has changed the buying habits of consumers. Most consumers (including you) would prefer to check for the products or services they want on the internet than on any other advertising platform because this is the easiest way for them to find and review what they need.
Surprisingly, inbound marketing has something to do with this paradigm shift in the business world today!
So what is Inbound Marketing?
Inbound marketing uses the internet as its primary medium to communicate with consumers. It focuses on creating and sharing content that will attract prospective customers to check your website and induce them to try the products and services that you offer.
Inbound marketing requires the right content to be in the right place, at the right time in order to optimize the delivery of the desired information directly to your targeted consumers. To achieve this, you should understand your customers’ interests and behavior to make communication with them a pleasure but not intrusive.
With the proper execution of this modern marketing method, it can turn complete strangers into regular customers and promoters of your business.
Inbound vs. Outbound Marketing
Meet our two pals on this blog...
Mr. Inbound Marketer is a modern marketer who relies on earning people’s interest by creating and sharing engaging content on websites and through social media channels. He also believes that it will take more time and careful planning to get the attention of consumers than a 30-second exposure to your company logo on an advert.
Mr. Outbound Marketer uses “old or traditional marketing” approach to introduce products or services to customers. Outbound marketing uses more conventional advertising tools such as TV, radio, magazines and newspapers.
The Bottom Line
Inbound marketing has given an effective and easier method to consumers to find and research the products and services they need before buying them.
Inbound marketing is foreseen to progress in the coming years as costumers continue to flock to the internet and take advantage of the booming internet marketing industry.
We can help you create and implement inbound marketing strategies that can help you achieve growing sales numbers at a lower cost-per-lead. The Northern Office combines Search Engine Optimization (SEO), Social Media Management (SMM) and Content Curation to help your brand reach a wider range of target customers.
Contact us at (+6345) 499 1082 or visit our site at www.thenorthernoffice.com to get more insights on how we can help you with your inbound marketing needs.
The digital revolution has changed the business world. A recent study estimates that over 90% of marketers rely on social media to promote their products and services with the help of online advertising tools. Most of you think that writing an article which is used for advertising purposes is as easy as 1-2-3 but the truth is content marketing can be one of the biggest challenges any writer or internet marketer can face. Counting on enticing and shareable articles at the same time can be exhausting at some point knowing that you need to consistently keep an eye on what topic is hot or is a flop in the internet community. But, do you need to do it alone? Of course you won’t have to. Readers can also be good contributors of unique and enticing content. Here are some ways on how to make content marketing somewhat easier:
Your followers have their own insights and opinions about your brand and all you need to do is ask them. Online polls or surveys can help you gain valuable insights on their overall impression about your content (and brand, service or product) which can lead you to better content management.
Building an effective content engagement relationship between a company and its consumers is not hard if you know how to return the favour. Posting an online survey is a favour you will ask from your followers to get their valuable insights about your website, but, what will they get from it? Take a look on the user profile of your followers and try to figure out their needs based on the products and services you can provide. If you are an owner of a clothing line, why not suggest a few tips to your younger audience on how to find the best prom/school dance dress?
Improving your site’s reputation and likeability can be more powerful if there are fans or consumers who collaborate with you. Most of the social media pages nowadays encourage their followers to submit photos, videos or even stories on how they enjoy their products and services. This content marketing approach can be more effective if it goes along with a promo or contest.
Challenge your followers by asking them random questions or polls that help them (and you) gain informative and useful answers that are also worth sharing. Just make sure that your choice of topics is still aligned with what your brand or company can offer. The gist of this article is how to continuously entice your audience to contribute, discuss and interact through more powerful subjects or course of topics that will help you promote your website through earned media rather than paid media.
The Northern Office Innovative Marketing Support presents a creative infographic on how its team executes content marketing strategies for clients worldwide.
Content Marketing is considered as one of the most powerful and most used marketing technique that involves sharing of valuable content for the purpose of getting customer engagement. More and more companies are investing on their content marketing strategies as its lead generation effectiveness has been proven many times. Through content marketing, not only will you improve your online presence but will also help boost your ROI.
Posted by John Joe Morgan
You must be wondering why on Earth you SHOULD read this article before editing in Wikipedia right NOW. Well, since you already know what you can and cannot do when editing a Wikipedia page (if not, please refer to this entry), let us then tackle several points that can help you nail your first Wikipedia edit. I mean, what is the point of working hard on creating additional content for a Wikipedia entry if you think that it could get rejected later on right? So as you read on you will find helpful suggestions that you may want to take note of to get you your first successful Wikipedia page edit. You SHOULD…
You SHOULD NOT…
Why? Remember that Wikipedia only allows a material to be included on a Wikipedia page if it is informative and neutral in tone to avoid any kind of bias.
Any factual information, may it be positive or negative, is still good information, so removing any negative content will only deprive the readers of knowing that piece of truth on the topic that they are reading about and that is something that Wikipedia does not tolerate.
Notability is very important in Wikipedia. If any added information does not contain the required citation and Wikipedia editors cannot verify the validity of the information, then that additional content will most likely be thrown out of the window right away and the contributor has just wasted his time and effort working on that entry.
How important is proper grammar in business and marketing? Imagine if the product or marketing materials of a company contain grammatical or spelling errors. What does that tell you about the quality of their product and services? Would you neglect the kind of communication that the company puts forth and still trust your money in it? We believe that the language used by an organization, company or person reflects their attitude, capabilities and skills. Yes. Poor grammar in communications does make an institution look very unprofessional. And if you have people working for you with poor grammatical skills, then where does that leave you? In an article by Kyle Wiens entitled “I Won't Hire People Who Use Poor Grammar. Here's Why.” he highlighted the importance of proper grammar to an individual’s performance and how it affects their credibility as professionals working in a firm. It is always best to have people in your company who cares about details even the basic as grammar itself. Grammar does matter in business. And to give you an idea of how crucial grammar is in business, let’s take a look at this article from Kyle Wiens. I Won't Hire People Who Use Poor Grammar. Here's Why. By Kyle Wiens If you think an apostrophe was one of the 12 disciples of Jesus, you will never work for me. If you think a semicolon is a regular colon with an identity crisis, I will not hire you. If you scatter commas into a sentence with all the discrimination of a shotgun, you might make it to the foyer before we politely escort you from the building. Some might call my approach to grammar extreme, but I prefer Lynne Truss's more cuddly phraseology: I am a grammar "stickler." And, like Truss — author of Eats, Shoots & Leaves — I have a "zero tolerance approach" to grammar mistakes that make people look stupid. Now, Truss and I disagree on what it means to have "zero tolerance." She thinks that people who mix up their itses "deserve to be struck by lightning, hacked up on the spot and buried in an unmarked grave," while I just think they deserve to be passed over for a job — even if they are otherwise qualified for the position. Everyone who applies for a position at either of my companies, iFixit or Dozuki, takes a mandatory grammar test. Extenuating circumstances aside (dyslexia, English language learners, etc.), if job hopefuls can't distinguish between "to" and "too," their applications go into the bin. Of course, we write for a living. iFixit.com is the world's largest online repair manual, and Dozuki helps companies write their own technical documentation, like paperless work instructions and step-by-step user manuals. So, it makes sense that we've made a preemptive strike against groan-worthy grammar errors. But grammar is relevant for all companies. Yes, language is constantly changing, but that doesn't make grammar unimportant. Good grammar is credibility, especially on the internet. In blog posts, on Facebook statuses, in e-mails, and on company websites, your words are all you have. They are a projection of you in your physical absence. And, for better or worse, people judge you if you can't tell the difference between their, there, and they're. Good grammar makes good business sense — and not just when it comes to hiring writers. Writing isn't in the official job description of most people in our office. Still, we give our grammar test to everybody, including our salespeople, our operations staff, and our programmers. On the face of it, my zero tolerance approach to grammar errors might seem a little unfair. After all, grammar has nothing to do with job performance, or creativity, or intelligence, right? Wrong. If it takes someone more than 20 years to notice how to properly use "it's," then that's not a learning curve I'm comfortable with. So, even in this hyper-competitive market, I will pass on a great programmer who cannot write. Grammar signifies more than just a person's ability to remember high school English. I've found that people who make fewer mistakes on a grammar test also make fewer mistakes when they are doing something completely unrelated to writing — like stocking shelves or labeling parts. In the same vein, programmers who pay attention to how they construct written language also tend to pay a lot more attention to how they code. You see, at its core, code is prose. Great programmers are more than just code monkeys; according to Stanford programming legend Donald Knuth they are "essayists who work with traditional aesthetic and literary forms." The point: programming should be easily understood by real human beings — not just computers. And just like good writing and good grammar, when it comes to programming, the devil's in the details. In fact, when it comes to my whole business, details are everything. I hire people who care about those details. Applicants who don't think writing is important are likely to think lots of other (important) things also aren't important. And I guarantee that even if other companies aren't issuing grammar tests, they pay attention to sloppy mistakes on résumés. After all, sloppy is as sloppy does. That's why I grammar test people who walk in the door looking for a job. Grammar is my litmus test. All applicants say they're detail-oriented; I just make my employees prove it. (Source: blogs.hbr.org)
We often neglect the importance of what we are putting out in the world wide web because we are always in a rush to get and publish any information we have to our customers. But the more we rush, the likely chance we overlook what’s really important, and we prevent ourselves from reaching our marketing objectives. In this article, we have enumerated some reasons why content strategy shouldn’t be taken for granted in online marketing. 1. Rankings depend on content. Google keeps on reminding us that high quality content adds a great deal of factor to the search engine criteria. Good content leads to greater potential of online visibility. To get better rankings, your content should be: ✓ Relevant ✓ Organized ✓ Original ✓ Factual ✓ Keyword-rich ✓ Error-free For tips on creating a credible content, you may read our article on creating a killer content for your website. 2. Good content engages visitors. Content is important because it keeps the people informed; and valuable information is what people seek. When you give them information they can not only use but also share, you are giving them a reason to come back for more and creating authority. Come up with clever ideas to engage your site visitors. Give them something useful and beneficial and they will stick around. 3. Content represents your brand. Content is usually the first thing your visitors will look at, aside from the design and layout. Your content reveals the tone, style and image of your brand. While some may neglect it, corporate or brand image through content is important to earn and retain loyal visits. Garnering a loyal following develops you brand’s reputation and at the same time reinforces your brand as an authority in its field. 4. Content provides support. If people want answers, they would typically use the internet to search online to get information. One of the purposes why your website exists is to provide assistance in case your customers need something. Good customer service can serve as a great way to create a lasting impression with your customers so providing good support is key. Content is part of support as it imparts knowledge needed by a person to complete their transaction. These questions should help you analyze the quality of your content.
Capturing an audience is to stand out from all the clutter in the World Wide Web. Effective content marketing is a major key in capturing people’s attention. It helps you earn a distinctive brand, a loyal fan base and increase in sales.
Good content marketing is the single best way to beat bigger competitors online that do not require a big budget to succeed. Content Marketing used to be about customer magazines and mailed newsletters. Now it spans to blog, email newsletters, eBooks, white papers, articles, videos and more. Below are a few content marketing techniques that you can apply to your business to get the online visibility you need.
Tone and Style. Prior to writing your web content, your brand needs to have a defined voice to prevent inconsistencies in the future.
Picking Content Creators. Choose the right person to create you content so you have to pick diligently.
Workflow. Having a well-staffed company to take part in researching, writing and publishing is better than the ‘one person does everything’ workflow. Allowing a number of heads to take part in the process helps you catch mistakes and bring more ideas for a better output.
Use Simple Language. Studies show that most people respond best to advertisements that contain no scientific language. Keep your words plain and simple.
Have Opinions. Brand that have opinions are seen to be interesting. Be bold and popular but remember not be hostile towards your competitors. Refrain from mentioning names.
Sell the Benefits. Informing your audience about the benefits of your products or services helps your audience makes purchase decisions. Focus content on the benefits rather than promoting the product directly. Using ‘benefit-focused’ copy quickly tells the reader what’s in it for them.
Give Answers. Remember that most people surf the web to look for answers. Content marketing has to offer practical advice that people can benefit from.
Say or Do Something New. Stay away from the boring and unoriginal content. Do something new or present existing topic in a new way. Don’t settle for block of texts. Use images, create infographics or shoot a video.
Draw your audience by giving your content more personality. Captivate by telling stories and characters to draw them in and leave them wanting more.
Tell a story. Base on a number of studies conducted at Swinburne University of Technology, telling stories can be useful in corporate communication. It is a great way to connect with your readers.
Use Real People. To be able to bring people close to your brands, use real people. Let your audience see your employees by using pictures, audio and video. People choose to get involved with a company with which they feel a personal connection.
The Northern Office – Innovative Marketing makes use of engaging copies and informative content to attract its target audience. TNO is an independent marketing consultancy firm based in the Philippines with clients based in Europe, America and Asia. We develop killer web marketing content with the client’s goals and target audience in mind. For more information, go to www.thenorthernoffice.com.