Content Marketing (18)

Hubspot has been in the news these past few weeks due to the $32 million investment of Sequoia Capital, Google Ventures and Salesforce.com into the HubSpot company. Hubspot has been in the forefront of the inbound marketing trend. Inbound Marketing is a marketing strategy where in a website/company gathers information about themselves, their product/services, and any other social news and information, optimizes them for search engines and finally share them via social networks (eg. Facebook, Twitter, LinkedIn, Social bookmarking), blogs, forums, etc to generate interest and leads which will also generate website traffic. Why is Inbound Marketing the latest trend in online marketing? The mere fact that Google (the company) itself has invested millions of dollars into a company that specializes with inbound marketing is reason enough to take notice. There is no doubt that inbound marketing produces good quality website traffic and leads. This only shows the growth of the market in giving importance to good unique content and creating value for users. In all of these latest development, early adopters of online marketing and inbound marketing like The Northern Office - Innovative Marketing Support, can rest on the fact that the market is becoming more mature and seeing the value in online marketing, SEO and social media strategies.

What is Marketing?, Marketing is often considered as something that you do to generate revenue. It involves creating new products and spreading information about that product to your potential customers. It deals about selling maintaining that good relationship that you have with them which benefits both the customer and the marketer. But most of all its all about making money. Some say that marketing is EASY- that is you could instantly make a sale, but in reality IT’S NOT. Marketing involves a lot of work. As they say “patience is a virtue”, well you would have to agree with that specially if you are a marketer. Work hard and you get better results. Here are some tips to help you along the way: · Remember, You can not always please everyone, so be ready for anything that could happen. Learn to keep in touch with your clients it might make things better. · Be ready to mingle around with people that you might not like, but when you are a marketer you have to keep and get new clients even if you have to fake a smile or so sometimes. · Make sure that you like the people you work with, this is very important, how do you expect to come up with good output at work if you cannot even discuss details about your marketing plan with your colleagues. Misunderstandings happen but when you are working with people that you are comfortable with, you can freely share your ideas. You marketing is not for you if you do not know how to deal with different kinds of people everyday. Also, a little humor does not hurt, Laugh and go with the flow. · In Marketing it does not really matter how good you were in school, what matters is that you have what it takes to make your customers happy. · Having a background in Marketing would be great only if you knew how to apply it in the market. You could be the king of kings when it comes to knowing every technical thing in Marketing, but know this, you WILL make a mistake, and when you do, dust yourself off and learn from it. · Change is fast and inevitable. You have to always be in tune with what’s new and what’s innovative! but make sure not to jump on everything too quick. Think first! Research and be creative. Having a complete marketing plan is the key to be able to generate revenue and to develop a working two-way communication between you and your target market. · Finally, Do not market anything that you do not like! Try out and get to know the products of your clients. If you know how good the product is then you could market it easily.
The Northern Office is an innovative marketing consultancy firm in the Philippines, and we are always on the lookout for aggressive and confident marketers! Could you be one of them? Send us your resume with a cover letter via email This email address is being protected from spambots. You need JavaScript enabled to view it. Northern Office can help companies in the Philippines and abroad develop and convey the perfect marketing message to specific target markets.  Contact us today for a free marketing consultation and get your marketing plan on the right track!Telephone No: (+63) 45 499-1082 SMS No: 0928-552-5957

It is important to make sure your online press release efforts help boost your company’s search engines rankings, it is also essential to consider what happens after people stumble upon your news releases. Do not forget that you are not just writing for search engines. Effective press releases are targeted toward both search engines and readers. Here are some tips:

  • Make headlines convincing. Press release headlines should be short and catchy. Make each word count.
  • Hook the reader with the first paragraph. The first line should be enticing, concise and direct to the point. It should summarize the five W’s: who, what, where, when and why.
  • Use anchor text links. Hyperlink your keywords to pages on your blog that are optimized for the same keywords to ensure that when press release syndication network distributes the content, your keywords are still hyperlinked to the content that you are promoting.
  • Put a strong invitation for action. You have caught your reader’s attention, now you should invite them to take action. This could be for them to visit the blog, subscribe via RSS or sign up for email alerts on new posts.
  • Choose an interesting press release topic. You should publish a release about your most popular posts. Focus your release on the trend.
The Northern Office is a marketing consultancy firm specializing in innovative marketing support for SME’s.  TNO provides an array of services Online Marketing, Content Development, Search Engine Optimization, Social Media Marketing etc.    Other marketing activities are also being utilized to further reach and interact with the online audience, like press releases, news letters, forums and sales support.  Contact us now for a marketing consultancy.

Google recently announced the completion of a new indexing system called Caffeine.  Caffeine provides 50% fresher results for web searches and it’s the largest collection of web content. Whether it’s a news story, a blog or a forum post, you can now find links relevant content much sooner after it is published than was possible ever before.  (source) Online content has become more valuable when it comes to indexing your website. Unique, relevant and viral content is KING! The Northern Office (TNO) – innovative marketing support – has always impressed upon our clients the importance of their content for the Search Engine Optimization (SEO) of their websites. For example, Oasis Park Hotel is a budget friendly business and tourist hotel in Manilawhose online presence was limited. TNO researched and developed their website’s content to include topics relevant or within the scope of their industry. With the proper SEO techniques in place, the website, steadily increased in ranking and now appears in top search results right beside other leading hotels in Manila. [caption id="attachment_80" align="aligncenter" width="300"]Oasis Park Hotel Manila Oasis Park Hotel Manila Website[/caption] Another example is the work we’ve done for High Performance Floors Inc (HPFI)the leading supplier and installer of flooring systems in the Philippines. Content development also covers niche topics where in keyword density is very low. These are great opportunities to rank in search engines and also gain solid sales leads. General industry keywords and niche keywords are now ranking in top results for HPFI which includes “vinyl flooring in the Philippines,” “Flotex Philippines,” “airport flooring solutions,” “Stonhard Philippines,” etc. [caption id="attachment_81" align="aligncenter" width="311"]High Performance Floors Inc High Performance Floors Inc Website[/caption] TNO continually conductscontent research and developmentfor clients in order to further expand and update content for websites, blogs and other online communication channels. Existing content must also be re-evaluated regularly to better target changing keyword trends. Social Media is also an important aspect in today’s marketing mix. Content – text, images and videos – also play and integral part in Social Media and is considered by Google when it comes to ranking. Is your content search engine optimized? Help Google Caffeine index your content and increase your search engine results ranking. Contact TNO for a free assessment of SEO efforts for your website!

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