Hubspot has been in the news these past few weeks due to the $32 million investment of Sequoia Capital, Google Ventures and Salesforce.com into the HubSpot company. Hubspot has been in the forefront of the inbound marketing trend. Inbound Marketing is a marketing strategy where in a website/company gathers information about themselves, their product/services, and any other social news and information, optimizes them for search engines and finally share them via social networks (eg. Facebook, Twitter, LinkedIn, Social bookmarking), blogs, forums, etc to generate interest and leads which will also generate website traffic. Why is Inbound Marketing the latest trend in online marketing? The mere fact that Google (the company) itself has invested millions of dollars into a company that specializes with inbound marketing is reason enough to take notice. There is no doubt that inbound marketing produces good quality website traffic and leads. This only shows the growth of the market in giving importance to good unique content and creating value for users. In all of these latest development, early adopters of online marketing and inbound marketing like The Northern Office - Innovative Marketing Support, can rest on the fact that the market is becoming more mature and seeing the value in online marketing, SEO and social media strategies.
It is important to make sure your online press release efforts help boost your company’s search engines rankings, it is also essential to consider what happens after people stumble upon your news releases. Do not forget that you are not just writing for search engines. Effective press releases are targeted toward both search engines and readers. Here are some tips:
Google recently announced the completion of a new indexing system called Caffeine. Caffeine provides 50% fresher results for web searches and it’s the largest collection of web content. Whether it’s a news story, a blog or a forum post, you can now find links relevant content much sooner after it is published than was possible ever before. (source) Online content has become more valuable when it comes to indexing your website. Unique, relevant and viral content is KING! The Northern Office (TNO) – innovative marketing support – has always impressed upon our clients the importance of their content for the Search Engine Optimization (SEO) of their websites. For example, Oasis Park Hotel is a budget friendly business and tourist hotel in Manilawhose online presence was limited. TNO researched and developed their website’s content to include topics relevant or within the scope of their industry. With the proper SEO techniques in place, the website, steadily increased in ranking and now appears in top search results right beside other leading hotels in Manila. [caption id="attachment_80" align="aligncenter" width="300"] Oasis Park Hotel Manila Website[/caption] Another example is the work we’ve done for High Performance Floors Inc (HPFI) – the leading supplier and installer of flooring systems in the Philippines. Content development also covers niche topics where in keyword density is very low. These are great opportunities to rank in search engines and also gain solid sales leads. General industry keywords and niche keywords are now ranking in top results for HPFI which includes “vinyl flooring in the Philippines,” “Flotex Philippines,” “airport flooring solutions,” “Stonhard Philippines,” etc. [caption id="attachment_81" align="aligncenter" width="311"]
High Performance Floors Inc Website[/caption] TNO continually conductscontent research and developmentfor clients in order to further expand and update content for websites, blogs and other online communication channels. Existing content must also be re-evaluated regularly to better target changing keyword trends. Social Media is also an important aspect in today’s marketing mix. Content – text, images and videos – also play and integral part in Social Media and is considered by Google when it comes to ranking. Is your content search engine optimized? Help Google Caffeine index your content and increase your search engine results ranking. Contact TNO for a free assessment of SEO efforts for your website!