Google recently announced the completion of a new indexing system called Caffeine. Caffeine provides 50% fresher results for web searches and it’s the largest collection of web content. Whether it’s a news story, a blog or a forum post, you can now find links relevant content much sooner after it is published than was possible ever before. (source) Online content has become more valuable when it comes to indexing your website. Unique, relevant and viral content is KING! The Northern Office (TNO) – innovative marketing support – has always impressed upon our clients the importance of their content for the Search Engine Optimization (SEO) of their websites. For example, Oasis Park Hotel is a budget friendly business and tourist hotel in Manilawhose online presence was limited. TNO researched and developed their website’s content to include topics relevant or within the scope of their industry. With the proper SEO techniques in place, the website, steadily increased in ranking and now appears in top search results right beside other leading hotels in Manila. [caption id="attachment_80" align="aligncenter" width="300"] Oasis Park Hotel Manila Website[/caption] Another example is the work we’ve done for High Performance Floors Inc (HPFI) – the leading supplier and installer of flooring systems in the Philippines. Content development also covers niche topics where in keyword density is very low. These are great opportunities to rank in search engines and also gain solid sales leads. General industry keywords and niche keywords are now ranking in top results for HPFI which includes “vinyl flooring in the Philippines,” “Flotex Philippines,” “airport flooring solutions,” “Stonhard Philippines,” etc. [caption id="attachment_81" align="aligncenter" width="311"] High Performance Floors Inc Website[/caption] TNO continually conductscontent research and developmentfor clients in order to further expand and update content for websites, blogs and other online communication channels. Existing content must also be re-evaluated regularly to better target changing keyword trends. Social Media is also an important aspect in today’s marketing mix. Content – text, images and videos – also play and integral part in Social Media and is considered by Google when it comes to ranking. Is your content search engine optimized? Help Google Caffeine index your content and increase your search engine results ranking. Contact TNO for a free assessment of SEO efforts for your website!