Displaying items by tag: inbound marketing

Wednesday, 30 March 2011 15:08

Inbound Marketing: The next big thing!

Hubspot has been in the news these past few weeks due to the $32 million investment of Sequoia Capital, Google Ventures and Salesforce.com into the HubSpot company. Hubspot has been in the forefront of the inbound marketing trend. Inbound Marketing is a marketing strategy where in a website/company gathers information about themselves, their product/services, and any other social news and information, optimizes them for search engines and finally share them via social networks (eg. Facebook, Twitter, LinkedIn, Social bookmarking), blogs, forums, etc to generate interest and leads which will also generate website traffic. Why is Inbound Marketing the latest trend in online marketing? The mere fact that Google (the company) itself has invested millions of dollars into a company that specializes with inbound marketing is reason enough to take notice. There is no doubt that inbound marketing produces good quality website traffic and leads. This only shows the growth of the market in giving importance to good unique content and creating value for users. In all of these latest development, early adopters of online marketing and inbound marketing like The Northern Office - Innovative Marketing Support, can rest on the fact that the market is becoming more mature and seeing the value in online marketing, SEO and social media strategies.

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Wednesday, 08 December 2010 16:42

How to Improve Online Marketing in 2011

With the boom of Internet commercial activity,  Online marketing is now the ‘big thing’, in any marketing plan.  Any business would want to improve their online marketing performance - in particular enhancing your ROI and efficiency.  As the year 2010 ends, now is the perfect time to prepare for next year’s crucial marketing activities, and hopefully get better results.
Here are some tips to get you started:
1.  Start doing your online marketing plan, it would be better if you finish it before 2011 comes.
What to do:
*  First, you must be able to identify your target market.  Look at your existing customers.  You should be able to distinguish which customers are profitable, loyal to your products, easy to talk to with, give out good referrals and more.  You must look into who your products or services are really applicable to.
 You can not say that your product or service is for everyone, you must concentrate on those that really matter.
*Second, determine your goals. It must be SMART.  Specific, Measurable,Attainable, Realistic and Timely.
*Third,  Make a schedule for your day to day and 12 month plans.  Make sure that you follow it.
*Lastly, Make sure that your site’s content,social media channels and other online marketing efforts are uniformed.  Consider good and bad feedback.  Use them to improve your marketing efforts.
2. Ensure that your website’s content and information is relevant to your target market.What to do:
* Design your website according to your target market’s preferences.  Make it attractive to them.  Use the same ‘language’ they use.  Show different versions to  people with different languages. *Make your site fully functional via mobile phones etc.
3.  Make your site accessible to search engines.  You should have key phrases and Fast download speeds.
4.  Set up Website Analytics
What to do:
* Set goals so that later on you can check if you are meeting them and you would know how your progress is.
*  Integrate your site or set values to see your actual ROI for online activities.
5.  Be sure that your data is always organized.
What to do:
* Have all important data like your customers or prospects, proposals, sales, inquiries, campaigns, referrals in a spreadsheet so you can find and use it easily.
In the crowded and competitive environment of the online market, websites must stand out and reach the right audiences.
The Northern Office is an innovative marketing support company in the Philippines that provides a complete range of online marketing services and strategies that can address all your requirements from a new website launch to a complete company re-branding. Contact us today for a free marketing consultation and get your marketing plan on the right track!
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