While a good content strategy is very important in audience engagement, we shouldn't neglect the necessity of design. Elements like the layout, content, font, colors and positioning also contribute to how your visitors will make decisions. If you’re planning to have your website redesigned, this article can help you make better and effective design decisions.
Below are seven design rules for building effective websites:
). Keep it simple. Cliché but it is the golden rule of every design. A cluttered look simply won’t work. Don’t overpower your website’s essential information with too much information. Just make the important ones visible.
2). Easy Navigation is a must. The idea is to make it easy for your visitors to find their way around your site. Online visitors’ patience is short. If they don’t like what they see or if they can’t find what they like to see, they leave. A good website design should always present a way to keep online visitors on the site.
3). Be consistent. Consistency shouldn't only involve content but also design. Don’t confuse your visitors by having one part of the page work differently to another. Consistency will always make navigation easier for your visitors.
4). Don’t neglect the power of colors. Colors contribute a huge impression on your website. Picking the wrong combination can either weaken your website's visual impact or hurt your visitors’ eyes. It is best to get professional help in choosing the right and consistent color palettes.
5). Pay attention to heat maps. Heat maps are color coded indicator of a website’s “hot areas” or parts where the visitors’ eyes or attention usually lands. Heat maps help you determine the strongest and weakest part of your page. Taking advantage of the hot areas of the heat maps can improve your site’s usability and visibility.
6). Be keen with details. Visitors should have a good impression on your website. A well designed website also means having good quality elements—graphics, photos , CTA’s, fonts used, media and content. Always give your visitors a reason to trust your website.
7). Make sure it’s error free. Always check for errors. Good coding will always make navigation and loading easier. Always make sure that your coding is SEO optimized and content is keyword rich.
Clean, easy and concise describes a good website design.
Let’s talk data. Most websites contain information like text, images and video. In general these are what we call data.
Any content you publish in your own website can be considered the data you create in order to build up your identity and to capture your market. In this post we will tackle more of the internet marketing ideas stressing out data and content control.
Demand for more reliable data When you’re building your website’s data, you need to create information that is useful not only for your website to generate traffic, but for your readers to share the content to their networks. When you choose the type of content you place on your site, make sure to base your decisions on verifiable research and ask the opinion of others.
Some problems arise when a decision is made just because an answer is needed immediately. Analyse your sources and think the pros and cons before choosing your data. Here are some steps in decision making:
• Identify the problem
• Filter Information
• Think of the pros and cons
• Create Options and Alternatives
• Act on it
Control Data Flow Don’t use data if you only want to earn money. Your clients will realize that every time they go to your site you will be always trying to sell them something.
Be objective and try to think clearly what you want to establish in your website. Try to create a central resource of information where your market can go to and reliably get data and share it. How to create a data driven marketing strategy:
• Determine what data assets you have available (unique information)
• Create goals depending upon what your data tells
• Create a premise that you think might lead to achieving the goals
• Test your hypothesis
• Adapt your tactics (change according to results)
What to do with Existing Content The goal of repurposing content is to revise the old content and mix it with new one. Do not sacrifice the idea to keep it fresh. Update your content once in a while and let your readers get into your message and understand it clearly.
• Maximize the use of other mediums. If you write well why not make videos this time so that there will be variety in your content? Broaden your platform and attract more clients. Show your other expertise and you’ll eventually venture to more opportunities.
• Consider Content Feeds. Make a series of updates. If you can’t think of any post ask your readers what they want to know. Select from these suggestions and come up with a blog post. You can also choose your best post and make an interactive debate out of it.
• Broaden your reach. Aside from your own website you can post your articles to other article directories for other audience to read it. Make sure you include a link directing to your website if they have their questions.
• Create many but simple blog posts. If you can’t help yourself including a lot of information in your article. Try to break up your big ideas into smaller ones. Create series of blog in order to put emphasis on each idea.