Displaying items by tag: website design tips

Thursday, 07 March 2013 15:51

Seven Website Design Rules

Website Design Rules


While a good content strategy is very important in audience engagement, we shouldn't neglect the necessity of design. Elements like the layout, content, font, colors and positioning also contribute to how your visitors will make decisions. If you’re planning to have your website redesigned, this article can help you make better and effective design decisions.

Below are seven design rules for building effective websites:

). Keep it simple. Cliché but it is the golden rule of every design. A cluttered look simply won’t work.  Don’t overpower your website’s essential information with too much information. Just make the important ones visible.

2). Easy Navigation is a must. The idea is to make it easy for your visitors to find their way around your site. Online visitors’ patience is short. If they don’t like what they see or if they can’t find what they like to see, they leave. A good website design should always present a way to keep online visitors on the site.

3). Be consistent. Consistency shouldn't only involve content but also design. Don’t confuse your visitors by having one part of the page work differently to another. Consistency will always make navigation easier for your visitors.

4). Don’t neglect the power of colors. Colors contribute a huge impression on your website.  Picking the wrong combination can either weaken your website's visual impact or hurt your visitors’ eyes. It is best to get professional help in choosing the right and consistent color palettes.

5). Pay attention to heat maps. Heat maps are color coded indicator of a website’s “hot areas” or parts where the visitors’ eyes or attention usually lands. Heat maps help you determine the strongest and weakest part of your page. Taking advantage of the hot areas of the heat maps can improve your site’s usability and visibility.

6). Be keen with details. Visitors should have a good impression on your website. A well designed website also means having good quality elements—graphics, photos , CTA’s, fonts used, media and content. Always give your visitors a reason to trust your website.

7).  Make sure it’s error free.  Always check for errors. Good coding will always make navigation and loading easier. Always make sure that your coding is SEO optimized and content is keyword rich.

Clean, easy and concise describes a good website design.

The Northern Office – Innovative Marketing Support has created clever website design strategies for different companies within Asia and Europe.  For  inquiries on website design or re-design services, call at  (632) 499-1082 or email  This email address is being protected from spambots. You need JavaScript enabled to view it.';document.getElementById('cloak53457d2332b69629b6fc9b279e202c4b').innerHTML += ''+addy_text53457d2332b69629b6fc9b279e202c4b+'<\/a>'; for a free consultation. 

Wednesday, 13 February 2013 15:01

How Design Drives Your Website

How Design Drives Your WebsiteDesign has already evolved since marketers have paid special attention to it. Now, successful ad campaigns, products and companies owe their triumph to the best executed designs they have made or been popular for. In this blog, we’ll look at how design can bring success to your website and from The Northern Office’s viewpoint - that we make web designs that can set you apart from the competition. Let’s look at Apple products. MacBooks look different from other laptops. They look different, and work different as well, that is how they excel. A great design makes products more useful, expectation was over-delivered and lastly, satisfaction guaranteed. Now in web design, there are a few things that we would like to share with you to have users get awed from your website and then viral marketing takes place. Here’s how a GREAT web design works for you: 1.       Get more visits, get more clicks A well-designed website attracts a lot of visitors, and sooner or later, the site visitors will become your customers. More clicks on the right spot on your website means you’re getting what you want, the popularity you’ve always been dreaming of. 2.       Get more inquiries and sign-ups A recently launched website don’t really allot more marketing budget because it was just almost spent. And automatically, companies design loops to their existing contacts to retain connection and soon earn more referrals. One user will walk through your website page by page and will sign up because they found all the information they have been looking for. 3.       Get more sales Let your users experience the product. Your design must give them the total “look and feel” experience. Your website must entice your visitors and make them buy your product/services without even thinking twice. As for the marketing services, you’ll have to design your content to be able to sell all types of service. In today’s design-minded culture your product/service can be easily disrupted or ignored without well-thought design. A well-designed website will bring in fascinating results not only in clicks and visits, but overall in ranking. So be thoughtful, test your assumptions and execute your concepts, then design just works and is at the heart of the product There is no web development job too complicated with The Northern Office. We work closely with our clients to figure out the appropriate theme, look and feel of our clients’ websites that will surely attract target audience. For more information on effective marketing campaign strategy, contact us at This email address is being protected from spambots. You need JavaScript enabled to view it. or call (045) 499-1082 today. Posted by John Joe Morgan