With the modern society’s dependence on the World Wide Web as a reliable means of getting information, web sites became the next big thing to companies when it comes to introducing and presenting their business to the world. More companies and entrepreneurs have started to invest on solid and professional-looking websites that increased their income potential.
Here we have listed some things why business owners must have a good website :
A good website establishes business’ credibility to the world. Website serves as a global online sales kit. It presents the company’s profile, products and services to the world anytime, anywhere!
Having a high quality business web site reflects the company’s credibility, trustworthiness and professionalism in terms of giving services to customers. And when a company has successfully established customers’ trust, they are more likely stay.
It could mean MORE MONEY. Having a website opens a lot of opportunities. It builds a brand and most importantly, it also attracts prospective customers.
Ranking in search engines is definitely one thing business owners should aim for if they want to get the most out of their website and earn from it. We highly advise companies to make use of the "white hat (Google/Bing friendly) way of doing SEO in order to get the best results.
It’s easier to tell how business is doing. With the help of modern tools for monitoring web performance, it is easier to track if the website is doing well. It tells which service pages are mostly visited and clicked and which are not. In short, the advantage is that it helps business owners identify its strength and find room for improvement.
It generates potential customers. Few months ago, we published a blog post that tackles about the basic needs of a website in order to become successful; and in that article we made mention of having social media links and share button to make it easier for people to make recommendations. For example, a simple online sharing through social media can result to more traffic; and more traffic would eventually increase until it becomes a lead.
1. Everything looks old and outdated. If you haven’t done any updates on your website for years after its creation, then I am sure there’s no need to ask if you should go for a redesign or not. The thing with websites is that once they are created, updating will always be a continuous activity. As technology quickly changes, so is your website’s need to go with these changes. Take this as a step to a better corporate/brand/business identity.
2. It’s dry and boring. A blog article entitled How Design Drives Your Website explains how design helps attract more people in visiting your website. With the world paying a huge attention to visual content nowadays, the necessity of design in websites is definitely something not to be ignored about. Read the article on Seven Website Design Rules and learn some tips on how to build nicely designed websites.
3. It doesn't work well. Nothing can get worse than having a website that exists but does not work. There are a lot of reasons why a website would not work well. Top reasons are: a) Poor coding b) Poor SEO c) Poor design d) Poor hosting service While there’s nothing wrong with relying on free services, professionally made websites often go for full-service (paid) services because they provide the complete services and maintenance that website needs that result to better outcomes.
4. User interface is not friendly. One of the things you should consider when you’re deciding whether to have a website redesign or not is the functionality of its user interface. The article Ten Things Your Website Should Have mentioned the importance of easy navigation to users as these serve as guides that should take your visitors to the information they are seeking for quickly and easily.
5. It does not serve its purpose. A website does not serve its purpose when: a) it does not generate traffic, b) it generates traffic but does not gain sales. If either of the two is happening to you, then it is time to take a step forward and do something about it. This may be a good time to find rooms for improvement and analyze if you executed your marketing objectives very well. Here are some good questions that will help you determine your website’s problems.
While a good content strategy is very important in audience engagement, we shouldn't neglect the necessity of design. Elements like the layout, content, font, colors and positioning also contribute to how your visitors will make decisions. If you’re planning to have your website redesigned, this article can help you make better and effective design decisions.
Below are seven design rules for building effective websites:
). Keep it simple. Cliché but it is the golden rule of every design. A cluttered look simply won’t work. Don’t overpower your website’s essential information with too much information. Just make the important ones visible.
2). Easy Navigation is a must. The idea is to make it easy for your visitors to find their way around your site. Online visitors’ patience is short. If they don’t like what they see or if they can’t find what they like to see, they leave. A good website design should always present a way to keep online visitors on the site.
3). Be consistent. Consistency shouldn't only involve content but also design. Don’t confuse your visitors by having one part of the page work differently to another. Consistency will always make navigation easier for your visitors.
4). Don’t neglect the power of colors. Colors contribute a huge impression on your website. Picking the wrong combination can either weaken your website's visual impact or hurt your visitors’ eyes. It is best to get professional help in choosing the right and consistent color palettes.
5). Pay attention to heat maps. Heat maps are color coded indicator of a website’s “hot areas” or parts where the visitors’ eyes or attention usually lands. Heat maps help you determine the strongest and weakest part of your page. Taking advantage of the hot areas of the heat maps can improve your site’s usability and visibility.
6). Be keen with details. Visitors should have a good impression on your website. A well designed website also means having good quality elements—graphics, photos , CTA’s, fonts used, media and content. Always give your visitors a reason to trust your website.
7). Make sure it’s error free. Always check for errors. Good coding will always make navigation and loading easier. Always make sure that your coding is SEO optimized and content is keyword rich.
Clean, easy and concise describes a good website design.