Displaying items by tag: Website design

Wednesday, 08 January 2014 00:00

Why Your Business Needs a Good Website

With the modern society’s dependence on the World Wide Web as a reliable means of getting information, web sites became the next big thing to companies when it comes to introducing and presenting their business to the world. More companies and entrepreneurs have started to invest on solid and professional-looking websites that increased their income potential.

Here we have listed some things why business owners must have a good website :

A good website establishes business’ credibility to the world. Website serves as a global online sales kit. It presents the company’s profile, products and services to the world anytime, anywhere!

Having a high quality business web site reflects the company’s credibility, trustworthiness and professionalism in terms of giving services to customers.  And when a company has successfully established customers’ trust, they are more likely stay.

It could mean MORE MONEY. Having a website opens a lot of opportunities. It builds a brand and most importantly, it also attracts prospective customers.

Ranking in search engines is definitely one thing business owners should aim for if they want to get the most out of their website and earn from it. We highly advise companies to make use of the "white hat (Google/Bing friendly) way of doing SEO in order to get the best results.

It’s easier to tell how business is doing. With the help of modern tools for monitoring web performance, it is easier to track if the website is doing well. It tells which service pages are mostly visited and clicked and which are not. In short, the advantage is that it helps business owners identify its strength and find room for improvement.

It generates potential customers. Few months ago, we published a blog post that tackles about the basic needs of a website in order to become successful; and in that article we made mention of having social media links and share button to make it easier for people to make recommendations. For example, a simple online sharing through social media can result to more traffic; and more traffic would eventually increase until it becomes a lead.

The Northern Office – Innovative Marketing is a marketing consultancy firm that handles professional website development, redesign and optimization services for different companies worldwide. Need assistance with your website? Contact TNO at (045) 499-1082 or e-mail us at This email address is being protected from spambots. You need JavaScript enabled to view it.for a free consultation. 

Wednesday, 23 October 2013 00:00

Five Signs That Tell You Need A Website Redesign

Five Signs That Tell You Need A Website Redesign1. Everything looks old and outdated. If you haven’t done any updates on your website for years after its creation, then I am sure there’s no need to ask if you should go for a redesign or not. The thing with websites is that once they are created, updating will always be a continuous activity. As technology quickly changes, so is your website’s need to go with these changes. Take this as a step to a better corporate/brand/business identity.

2. It’s dry and boring. A blog article entitled How Design Drives Your Website explains how design helps attract more people in visiting your website. With the world paying a huge attention to visual content nowadays, the necessity of design in websites is definitely something not to be ignored about. Read the article on Seven Website Design Rules and learn some tips on how to build nicely designed websites.

3. It doesn't work well. Nothing can get worse than having a website that exists but does not work. There are a lot of reasons why a website would not work well. Top reasons are: a) Poor coding b) Poor SEO c) Poor design d) Poor hosting service While there’s nothing wrong with relying on free services, professionally made websites often go for full-service (paid) services because they provide the complete services and maintenance that website needs that result to better outcomes.

4. User interface is not friendly. One of the things you should consider when you’re deciding whether to have a website redesign or not is the functionality of its user interface. The article Ten Things Your Website Should Have mentioned the importance of easy navigation to users as these serve as guides that should take your visitors to the information they are seeking for quickly and easily.

5. It does not serve its purpose. A website does not serve its purpose when: a) it does not generate traffic, b) it generates traffic but does not gain sales. If either of the two is happening to you, then it is time to take a step forward and do something about it. This may be a good time to find rooms for improvement and analyze if you executed your marketing objectives very well. Here are some good questions that will help you determine your website’s problems.

  • Were you able to get your customer’s attention?
  • Do you give worthy and helpful content on your products/services or put whatever is available?
  • Do you give opportunities or actions to engage them, like special offers, trials, tips, etc..?
  • Were you able to provide help or assistance?
  • Do you give an explanation of your products/service benefit or you’re just focusing on the features?
  • Do you use other platforms or link building methods to add up on your web presence?
  • Do you give visitors any means to contact you?
  • Were you able to answer your visitors’ FAQs?
  • Does your website look trust worthy?

NEED OUR HELP? Send us an email right now and tell us about your website’s needs and we’ll advise some tips on how we can help.Contact us at This email address is being protected from spambots. You need JavaScript enabled to view it. or call at (632) 499-1082 to avail our free consultation.For years, The Northern Office – Innovative Marketing Support has been creating, developing and managing ranking websites for different companies across the globe and in the Philippines. TNO provides a complete range of website development services, SEO, inbound and outbound marketing, multimedia marketing service and sales support.  Visit www.thenorthernoffice.com. 

Thursday, 07 March 2013 15:51

Seven Website Design Rules

Website Design Rules


While a good content strategy is very important in audience engagement, we shouldn't neglect the necessity of design. Elements like the layout, content, font, colors and positioning also contribute to how your visitors will make decisions. If you’re planning to have your website redesigned, this article can help you make better and effective design decisions.

Below are seven design rules for building effective websites:

). Keep it simple. Cliché but it is the golden rule of every design. A cluttered look simply won’t work.  Don’t overpower your website’s essential information with too much information. Just make the important ones visible.

2). Easy Navigation is a must. The idea is to make it easy for your visitors to find their way around your site. Online visitors’ patience is short. If they don’t like what they see or if they can’t find what they like to see, they leave. A good website design should always present a way to keep online visitors on the site.

3). Be consistent. Consistency shouldn't only involve content but also design. Don’t confuse your visitors by having one part of the page work differently to another. Consistency will always make navigation easier for your visitors.

4). Don’t neglect the power of colors. Colors contribute a huge impression on your website.  Picking the wrong combination can either weaken your website's visual impact or hurt your visitors’ eyes. It is best to get professional help in choosing the right and consistent color palettes.

5). Pay attention to heat maps. Heat maps are color coded indicator of a website’s “hot areas” or parts where the visitors’ eyes or attention usually lands. Heat maps help you determine the strongest and weakest part of your page. Taking advantage of the hot areas of the heat maps can improve your site’s usability and visibility.

6). Be keen with details. Visitors should have a good impression on your website. A well designed website also means having good quality elements—graphics, photos , CTA’s, fonts used, media and content. Always give your visitors a reason to trust your website.

7).  Make sure it’s error free.  Always check for errors. Good coding will always make navigation and loading easier. Always make sure that your coding is SEO optimized and content is keyword rich.

Clean, easy and concise describes a good website design.

The Northern Office – Innovative Marketing Support has created clever website design strategies for different companies within Asia and Europe.  For  inquiries on website design or re-design services, call at  (632) 499-1082 or email  This email address is being protected from spambots. You need JavaScript enabled to view it.';document.getElementById('cloakfc7a2292cf1890dcaa696b78692b958a').innerHTML += ''+addy_textfc7a2292cf1890dcaa696b78692b958a+'<\/a>'; for a free consultation. 

Wednesday, 13 February 2013 15:01

How Design Drives Your Website

How Design Drives Your WebsiteDesign has already evolved since marketers have paid special attention to it. Now, successful ad campaigns, products and companies owe their triumph to the best executed designs they have made or been popular for. In this blog, we’ll look at how design can bring success to your website and from The Northern Office’s viewpoint - that we make web designs that can set you apart from the competition. Let’s look at Apple products. MacBooks look different from other laptops. They look different, and work different as well, that is how they excel. A great design makes products more useful, expectation was over-delivered and lastly, satisfaction guaranteed. Now in web design, there are a few things that we would like to share with you to have users get awed from your website and then viral marketing takes place. Here’s how a GREAT web design works for you: 1.       Get more visits, get more clicks A well-designed website attracts a lot of visitors, and sooner or later, the site visitors will become your customers. More clicks on the right spot on your website means you’re getting what you want, the popularity you’ve always been dreaming of. 2.       Get more inquiries and sign-ups A recently launched website don’t really allot more marketing budget because it was just almost spent. And automatically, companies design loops to their existing contacts to retain connection and soon earn more referrals. One user will walk through your website page by page and will sign up because they found all the information they have been looking for. 3.       Get more sales Let your users experience the product. Your design must give them the total “look and feel” experience. Your website must entice your visitors and make them buy your product/services without even thinking twice. As for the marketing services, you’ll have to design your content to be able to sell all types of service. In today’s design-minded culture your product/service can be easily disrupted or ignored without well-thought design. A well-designed website will bring in fascinating results not only in clicks and visits, but overall in ranking. So be thoughtful, test your assumptions and execute your concepts, then design just works and is at the heart of the product There is no web development job too complicated with The Northern Office. We work closely with our clients to figure out the appropriate theme, look and feel of our clients’ websites that will surely attract target audience. For more information on effective marketing campaign strategy, contact us at This email address is being protected from spambots. You need JavaScript enabled to view it. or call (045) 499-1082 today. Posted by John Joe Morgan