Displaying items by tag: content

Friday, 22 February 2013 16:17

How Content Builds Your Business

How content drives your websiteContent has been in the limelight for the past few years since the time that Internet Marketing have evolved. Websites have been well-read and nowadays many viewers pay attention to words that sell. If you have kept in mind “The Six Steps to Begin Your Content Marketing Right” you will surely know how your content can help your business make more money. Here are four tips on how content builds your business: Tip # 1 Content should be valuable. Readers crave for information that they can use and share. Your website does not need to be flooded with numerous paragraphs that just look like clutter in a clean white page. Also, your content must also be trustworthy. People who visit your site will be able to browse it per page and might link and share it to others. Tip # 2 The content is spread socially. Your website is as broad as the World Wide Web. Each of your web pages is viewed, reviewed and shared – in different social media platforms you prefer. Here is where word-of-mouth marketing comes in. Let the keyboards speak for themselves! Tip # 3 Desired content is well-searched for. Google will rank your website well so that those people will find your website. Content that is always searched for easily pings search engine sites and owns your website a good spot. Tip #4 Content equals Credibility. Let people get to know your business, and content can do that for you. Anything you put on your website is what readers will know you for. So be sure to put only the mostinformative, credible and useful content. Remember that content can attract and convert more viewers, and website readers and soon, your prospective buyers. Your website must have an original, informative and useful content. We at The Northern Office - Innovative Marketing can create for you striking website content that will generate you more leads and soon, more consumers. Call us now at (045) 499-1082 or email us at This email address is being protected from spambots. You need JavaScript enabled to view it. and we will help you create content that will work for you. Posted by John Joe Morgan  

Let’s talk data. Most websites contain information like text, images and video. In general these are what we call data.

Any content you publish in your own website can be considered the data you create in order to build up your identity and to capture your market. In this post we will tackle more of the internet marketing ideas stressing out data and content control.

Demand for more reliable data When you’re building your website’s data, you need to create information that is useful not only for your website to generate traffic, but for your readers to share the content to their networks. When you choose the type of content you place on your site, make sure to base your decisions on verifiable research and ask the opinion of others.

Some problems arise when a decision is made just because an answer is needed immediately. Analyse your sources and think the pros and cons before choosing your data. Here are some steps in decision making:

• Identify the problem

• Filter Information

• Think of the pros and cons

• Analyze

• Visualize

• Criticize

• Create Options and Alternatives

• Decide

• Act on it

Control Data Flow Don’t use data if you only want to earn money. Your clients will realize that every time they go to your site you will be always trying to sell them something.

Be objective and try to think clearly what you want to establish in your website. Try to create a central resource of information where your market can go to and reliably get data and share it. How to create a data driven marketing strategy:

• Determine what data assets you have available (unique information)

• Create goals depending upon what your data tells

• Create a premise that you think might lead to achieving the goals

• Test your hypothesis

• Adapt your tactics (change according to results)

What to do with Existing Content The goal of repurposing content is to revise the old content and mix it with new one. Do not sacrifice the idea to keep it fresh. Update your content once in a while and let your readers get into your message and understand it clearly.

• Maximize the use of other mediums. If you write well why not make videos this time so that there will be variety in your content? Broaden your platform and attract more clients. Show your other expertise and you’ll eventually venture to more opportunities.

• Consider Content Feeds. Make a series of updates. If you can’t think of any post ask your readers what they want to know. Select from these suggestions and come up with a blog post. You can also choose your best post and make an interactive debate out of it.

• Broaden your reach. Aside from your own website you can post your articles to other article directories for other audience to read it. Make sure you include a link directing to your website if they have their questions.

• Create many but simple blog posts. If you can’t help yourself including a lot of information in your article. Try to break up your big ideas into smaller ones. Create series of blog in order to put emphasis on each idea.

We at The Northern Office-innovative Marketing make sure that your data and content are clear and direct for your market to recognize your brand. We can drive traffic to your website by creating effective content strategies that not only work to improve your online reach but generate leads from your visitors as well. Reach us on This email address is being protected from spambots. You need JavaScript enabled to view it. or +63 (0)45 499-1082