Displaying items by tag: tips online marketing

Monday, 21 January 2013 10:14

Six Steps to Begin Your Content Marketing Right

begin your content marketingContent marketing is considered as the “brand-new” marketing approach that has the power to strongly enhance consumer engagement. Valuable and compelling content drives the web, and creating such content is the best way to achieve successful marketing. However, creating the right marketing content can get a little challenging and tricky to execute. In this article, we will help you come up with ideas on how to begin or improve your content marketing. We assume that before reading this you already have an idea of what content marketing actually does for your business. Read on these steps and remember not to skip any of them… Step  #1: Identify your marketing goals. The planning stage always begins with determining where you are or where you want your business to be. Classifying where your business lies will help you figure out how adept you are to produce content and what actions you should take to improve. Step #2: It shouldn’t be always about you. Effective content marketing is not about proposing an immediate sales pitch. People seek for valuable information that solves a problem and not brands who only talk about how great they are. Practice creating a high-quality, valuable content that seemingly has no sales agenda. Make your content in service to your audience. Step #3:  Give something out. Create a content that is informative and beneficial for your consumers. Help them by sharing what you know and provide answers to their questions. This way, you will be able to earn the trust of your consumers and establish loyalty. Step #4: Mind your content calendar. Setting up a content schedule helps you become organized and keeps you on track of what content to create. A content calendar is a great support for your content planning and it also helps you have a consistent flow of content. Step #5: Choose the right platforms. Know which platforms best suits your content and utilize them well. Keep in mind that while promotional platform trends are “in”, you should still evaluate if using it would be worth the time and effort. Lastly, Step #6: Asses your content. Constantly evaluating your content will help you find rooms for improvement.   Find out if your content marketing strategy is paying off and if there are ways to make it better. Always strive from having a good marketing content to having a great marketing content.  Read Five Reasons Why Content Strategy is Crucial To Online Marketing. The Northern Office – Innovative Marketing creates engaging and informative marketing content for clients based on their goals and target audience. Being one of the special areas of TNO, Content Marketing can be used to attract prospects, and turn them into regular customers. Inquire today at This email address is being protected from spambots. You need JavaScript enabled to view it. or call (632) 499-1082 for a free consultation. Posted by John Joe Morgan