Thursday, 25 September 2014 00:00

Consumer Psychology in the E-Commerce Generation Featured

Written by
Rate this item
(0 votes)

Currently, the internet is the premier marketplace due to the convenience it offers to consumers. But, as business site owner are you aware of how your products are being assessed by your online consumers before they finally hit the ‘buy’ button?

Design, site speed and product reviews are considered as the ‘great influencers’ on the purchase decision of the online market.

As visuals play a huge factor in attracting and keeping the interest of the readers on the site, we put together this infographic so it's in plain text (LOL!!!)

Web Site Design Infographic

INFOGRAPHIC SUMMARY:

92.6% of people say that visuals are the top influential factor affecting a purchase decision.

Products are assessed within 90 seconds this is alll the time you have as consumers make quick initial judgments on whether they need to purchase it or not.

More comprehensive-looking photos and alternative images can lead to 58% more web sales but, 25% say that their reason for product return is because the actual product did not match what they expected. Therefore, accurate product images are important.

31% bought the product after being influenced by the video; 1 in 2 customers have more confidence in a product after watching an online video.

Hang in there, because we will be sharing you more infographics about this topic! Some thoughts to ponder before we reveal our next infographic: Is three seconds loading time fair enough to let web visitors stay on your site?

Do you need expert advice on internet marketing? Call us today at (045) 499 1082 or visit our site to view the complete list of the internet marketing services we offer: www.thenorthernoffice.com

 

 

Read 149 times Last modified on Friday, 27 March 2015 11:48