Authentication, Data Integrity and Encryption- these are the three specific areas that explain why Google is now encouraging HTTPS migration on websites.
Websites that will employ HTTPS do not only prevent wiretapping and other malicious activities but will now rank higher in Google as a result of the search engine’s long time effort to work with a more secured internet environment.
If you run a business website, compromising the privacy of your site is the least thing that you want to do knowing that there is an enormous amount of information and business intelligence that you need to protect.
On a recent blog post, Google explained that the HTTPS encryption will not only benefit webmasters through higher ranking but it can also help them to make internet a safer channel for information and communication.
"Beyond our own stuff, we're also working to make the internet safer more broadly. A big part of that is making sure that websites people access from Google are secure. For instance, we have created resources to help webmasters prevent and fix security breaches on their sites."
What is HTTPS?
HTTPS is an acronym for Hypertext Transfer Protocol Secure. If you wonder what is its difference with “http”, which is a primary communications protocol that allows web browsing and linking, HTTPS works with Secure Socket Layers (SSL) that indicates safe and secured internet transactions.
Before Google considered HTTPS as a ranking signal for websites, HTTPS has been used mostly by financial institutions and government sites that require highly secured and private web sessions.
How to check if Your Business Website Site is secured?
The first thing that you need to know is where to find the added security layer on your website or the “https” text or padlock icon.
The secured technology protocol “https”, appears as the first element on the URL (address) of the site found on the address bar (top section). This icon is usually used by web browsers such as Internet Explorer (IP) and Mozilla Firefox.
Another indicator that you are entering a secured site is a padlock icon usually found before the web address or URL.
These icons also serve as a warning device to web users who are about to make any ecommerce transaction on a certain site.
How can HTTPS Migration affect your Business Website and its Ranking?
Since Google stated that HTTPS is a ranking factor, SEO marketers and webmasters have felt the pressure to encrypt their own sites to HTTPS.
The good news about this transition is that Google will provide detailed instructions and tips on the proper encryption to make it easier to website owners and developers to understand the entire process.
Real Time Ranking Signal
Compared to Penguin and Panda algorithms, HTTPS ranking signal is real time. Meaning, once Google indexes your new URL as a secured site under HTTPS, you will immediately see a tiny boost on your ranking. It may not be as high as having high-quality content on your site, but, it can still affect your overall ranking algorithm.
As what the Google team stated:
"For now it's only a very lightweight signal - affecting fewer than one percent of global queries, and carrying less weight than other signals such as high-quality content - while we give webmasters time to switch to HTTPS. But over time, we may decide to strengthen it, because we'd like to encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web."
Google Boosts Ranking in a Per-URL Basis
Google’s HTTPS ranking signal will be on a per-URL basis. If you did not yet completed your website migration to HTTPS, Google will only acknowledge the pages with HTTPS URL when boosting your web rank.
The clear lesson here is, security is the main priority of Google when it promoted HTTPS as a ranking signal. If your site just wants to test out its benefits in terms of ranking, make sure you fully installed its encryption.
HTTPS Ranking Is a Standalone Signal
If you think that HTTPS ranking signal is just a part of Google Panda or other available algorithms nowadays, this is completely FALSE.
HTTPS ranking signal is an independent algorithm that works as a live algorithm that runs real-time (as mentioned earlier)
SSL Errors
Google also reiterated that SSL errors in Webmaster tools or search results are totally not related with the latest changes.
How can The Northern Office Get You There?
At The Northern Office, security is also our priority. We do not only build and design websites that can suit your target market but we defend your website from persistent threats, targeted attacks, malicious links, compromised websites and more with a proactive security protocol.
- Frequent on-site and off-site backups – We employ server-based, onsite, and offsite backups to guarantee a 100% data recovery in case of emergency.
- Infrastructure IP Penetration Testing- We evaluate the status of your IT systems and networks to check its compatibility before implementing new security procedures and system update.
- IP Security Monitoring- This is critical to ensure that your IT security policies are applied effectively to protect your site from any form of online threat.
- On Demand Web Application Assessment- Risk prevention is our key to keep our websites fully protected. We perform comprehensive and impartial evaluation of various applications before we apply and integrate them on our IT infrastructure.
Call us today at (+6345) 499.1082 or check our site to view the complete list of products we offer http://www.thenorthernoffice.com/
How to drumbeat Content Marketing on Your Business Website?
John Joe Morgan
The digital revolution has changed the business world. A recent study estimates that over 90% of marketers rely on social media to promote their products and services with the help of online advertising tools. Most of you think that writing an article which is used for advertising purposes is as easy as 1-2-3 but the truth is content marketing can be one of the biggest challenges any writer or internet marketer can face. Counting on enticing and shareable articles at the same time can be exhausting at some point knowing that you need to consistently keep an eye on what topic is hot or is a flop in the internet community. But, do you need to do it alone? Of course you won’t have to. Readers can also be good contributors of unique and enticing content. Here are some ways on how to make content marketing somewhat easier:
- Online Polls
Your followers have their own insights and opinions about your brand and all you need to do is ask them. Online polls or surveys can help you gain valuable insights on their overall impression about your content (and brand, service or product) which can lead you to better content management.
- Offer a Lending Hand to Your Fans
Building an effective content engagement relationship between a company and its consumers is not hard if you know how to return the favour. Posting an online survey is a favour you will ask from your followers to get their valuable insights about your website, but, what will they get from it? Take a look on the user profile of your followers and try to figure out their needs based on the products and services you can provide. If you are an owner of a clothing line, why not suggest a few tips to your younger audience on how to find the best prom/school dance dress?
- Delegate a Portion of the Job to Your Avid Followers
Improving your site’s reputation and likeability can be more powerful if there are fans or consumers who collaborate with you. Most of the social media pages nowadays encourage their followers to submit photos, videos or even stories on how they enjoy their products and services. This content marketing approach can be more effective if it goes along with a promo or contest.
- Create More Challenging Content
Challenge your followers by asking them random questions or polls that help them (and you) gain informative and useful answers that are also worth sharing. Just make sure that your choice of topics is still aligned with what your brand or company can offer. The gist of this article is how to continuously entice your audience to contribute, discuss and interact through more powerful subjects or course of topics that will help you promote your website through earned media rather than paid media.
This examination of the importance of why content must be good quality, original, attractively presented and accessible, demonstrates exactly what The Northern Office has been doing for its clients for nearly 10 years. We would like to hear from you! Call us at +63 (0)45 499 1082 or email us at This email address is being protected from spambots. You need JavaScript enabled to view it.
Step up and be ahead of the online competition with our cost-effective online marketing solutions! We can build your website for as low as 15,000PHP! 
Marketing Firm, The Northern Office Announces Key Addition to the Management Team
John Joe Morgan(Press release) Clark, Philippines, July 2014 - The Northern Office Innovative Marketing (TNO), one of the country’s leading providers of web marketing support to local and international clients recently expanded its management team with the addition of a new Managing Partner, Hamish Moore.
Hamish joins TNO after spending the last 30 years acquiring extensive marketing and managerial experience in a number of industries and across several countries. He started his working life as an Environmental Scientist but soon moved on to join Tennent Caledonian Breweries, the Scottish division of Bass Plc, at that time one of the world’s biggest brewers.
After 15 years at the company, including his final 3 spent as Marketing Director of their China operation, he joined JTI (Japan Tobacco International) where he held a number of senior management positions in Central Asia and Europe before taking on the Regional General Manager’s role for the Philippines, Australasia and Singapore, based in Manila in 2004. His awareness of environmental issues and a desire to remain in the Philippines led him to leave JTI in 2008 and establish a commercial and environmental consultancy where he worked on a variety of projects with a broad range of companies, organizations and partners. Amongst those was a water purification technology company for whom he recruited TNO to build their web presence.
TNO founder and COO, John Morgan, commented “We worked with Hamish as a client for a year and were impressed with his ideas and work style so the progression to him joining us was an easy one”. With the presence of Hamish on the TNO’s management team, the company aims to serve a wider array of customers not only in Asia but further afield. With the joint expertise of owner, John and his new partner, the company is set to deliver great products and services across a spectrum of online marketing areas.
The Northern Office Innovative Marketing was established 8 years ago and has a current client portfolio of over 30 companies, businesses and organizations covering a wide range of industries & sectors including commercial B2B: construction, hospitality, logistics, mining, IT; retailing B2C: automotive parts, online shopping, hotels & resorts and NGO Informational sites across the world.
To know more about our web marketing services, visit our website at www.thenorthernoffice.com, or contact us at +63 (0)45 499 1082 or email us at This email address is being protected from spambots. You need JavaScript enabled to view it.
The internet is considered as the marketplace of the future. More than just being an effective channel for current events and information, the internet also serves as a gateway that connects customers to businesses and vice versa. With more than 2.5 billion internet users worldwide, there is a huge opportunity for any online marketer to become successful. The only problem is, how you can do it and who will help you to achieve a real online success. Search Engine Optimization (SEO), Social Media Optimization (SMO) and any online marketing effort points in the same direction- Page Rank.
Google Page Rank is influenced by the amount of traffic that your website generates. Page Rank (PR) is not a sole effort of the website but your social media accounts also contribute to web traffic and often coined as off-page optimization.
Easy Influx of Money The internet is the fastest source of information. If you are a buyer who needs a certain product, the internet is the best solution to helping you find the potential companies that can offer you the product you want. If your company is not seen right on the first page, there is a much lower chance of you getting your products and services promoted to your target market. Profit always depends on the rate of sale to your new and returning customers.
Trustworthiness and Customer Loyalty Web users usually have this common notion that websites found on top of search results are more likely to be trusted than those on the lower pages. Well, this makes sense when it comes to Google/ Yahoo Trust Rank. This method is applied by search engines to determine the trust level of a particular site that they want to rank higher on their pages. Customers find it easier to trust your products and services if they will see you on the top page knowing that Google or Yahoo did not bring you on the top spot without good reason.
More Links and Site Connections Sites with higher page rank are often considered as authority sites. More people will click and visit your site and this creates a good opportunity to get more sponsors and add extra monetary value to your company/brand. And most importantly, if you have a higher PR, it will only take few minutes before your content gets indexed by Google. Meaning, any update on your site will be easily seen on search engine results pages and this will lead to more search clicks and link visits. Do you want to see your website on the TOP spot?
The Northern Office can build and design your website according to your target market. We are a one-stop shop when it comes to your internet marketing needs. Call us today at +63 (045) 499-1082 or e-mail us at This email address is being protected from spambots. You need JavaScript enabled to view it..
The impact of social media has taken everyone by storm. Research shows that almost 80% of internet users worldwide have their own social media accounts where they spend most of their internet usage. Not only that, social sharing is not only a thing for students or moms away from home because Facebook has helped 70% of marketers find and acquire new customers for their business. If you are an internet marketer, seeing these figures will definitely make you fall off your seat, understanding them will brighten your future when it comes to your career path. But these figures do not tell all when it comes to online success. As we all know, mistakes are inevitable, but committing mistakes on your social media accounts are irreversible like the impact it can lead to your business. Here are some helpful social media rules for your business.
- Stay Genuine to Your Audience
Always make sure that you are providing the right information through your social media pages. Keep the most crucial information like contact numbers, email address and website link simple and easier to recognize.
- Do not mix business with pleasure
Social media pages are created to represent your company within the internet community. Do not link your personal connections on these pages to avoid mixing your personal life to these platforms intended for business.
- Do not force the audience to like your Page
Every person has a unique preference when it comes to the products and services they need. Do not force any follower to like your page or recommend it to their friends. Asking them once is enough for you to know if they are interested or not.
- Do not accept or share ‘time waster’ applications
Facebook offers hundreds of applications but not all of them are applicable to your business. Choose only those applications that can help you improve your page. Another rule of thumb, do not send notifications or any game invitation to your followers and do stick to business talk.
- DO NOT over-share
Limit your posts on social media accounts in order to stop any of your followers hitting the ‘unfollow’ button. Everyone has their own matters to handle and do not let them get tired of reading updates from you on their news feed.
- Pay Attention to Grammar
Customers pay attention to the little things you think don’t matter to them. Poor grammar and spelling can break the chain of professionalism and trustworthiness. Make sure you check your post before you hit the OK button.
- Perk Up Your Social Efforts
Customers can easily tell if you are in interested communicating with them. Do not leave messages unattended or keep friend requests waiting for too long. Once you opened a social media account, make sure not to beg off halfway.
- Do not select contacts discriminately
Do not turn down any friend request unless you see it as a threat or of no benefit. Do not let a good chance of increasing your online presence pass by with the wrong decision.
- Disassociate your account from rants against competitors
Do not look for praise and approval from target customers by posting negative sentiments against your competitors. And do not let other people say it on your behalf.
10. Safeguard your account through advanced security settings
Do not let anyone tag you with humiliating photos that can affect your profile indirectly. Limit and restrict your account’s features before this happens. With the easy navigation that most of the social media sites offer, it is imperative to follow these handy reminders to maintain a good online reputation for your business.
Still having troubles on how to make your social media accounts appear more suitable for your business? The Northern Office provides a complete range of marketing consultancy services to give you a long term solution on your internet marketing needs! Call us today at +63 (045) 499-1082 or e-mail us at This email address is being protected from spambots. You need JavaScript enabled to view it..
Link Building Strategy: Quality vs Quantity, Investing Your Efforts Effectively
John Joe Morgan
One of the most key processes in search engine optimization (SEO) is link building. For most link building is abandoned because the task itself eats up a lot of time, patience and can cause endless frustration.
Is there an alternative way to build links? Perhaps the question should be, “what is the proper way to do it?”
Early tactics of link building revolved on a “more links=higher rankings” strategy. Though still there's still some truth in that today the number factor is now linked with a variety of other influencers. But the numbers game seems to blind a lot of people and they either fall for "black hat" SEO company spiel or go ahead and make things bad for themselves.
Here are some of those worst link building strategies that are being practiced:
Directory submission – adding your website to generic directories.
Online page creation – composed of photos and text content relevant to your industry, filled with keywords.
Forum link generation – including your site link on signatures when you post in forums
Link exchange programs –purchasing links and publishing them in random link exchange platforms Website owners often find it appealing to get backlinks that are easy to grab.
But it is all about having a concise concept and approach.
There is a quality link building strategy that works. It may take a little more time and effort but if your organized and have the tenacity to see it through you will be blessed with lots of link loveliness!
Create Relations, not just numerous backlinks
Instead of focusing on how to score tons of backlinks, reach out to fellow site owners or bloggers, interact, and share topics which kindle similar interests. Remember to address them properly in a personal and sincere manner. Invite them to contribute to your blog and eventually get asked in return. In forums and social media platforms, genuinely participate in discussions instead of posting messages with no relation to the topic just for the sake of promoting your link.
Fresh and Appealing Content
Engage readers with fresh and appealing content; content generation drives any modern strategy of SEO. Learn what is current and now, and know what your audience wants. If you have to make events, giveaways or promos to be recommended, do it to leave good and memorable impressions. Also, you can share valuable information like instructional blog entries or studies about problems commonly occurring in your site’s niche. Given that the number of link building strategies will continue to change and multiply, the limitations you will face depend on your own capabilities. By building relations as top priority, this serves as your best investment to the constantly changing world of SEO strategies. Need help in SEO strategies like link building, social media and website content creation?
Philippines’ marketing consultancy firm,
The Northern Office acts as a support system for different companies worldwide, providing a complete range of marketing consultancy services that ensures lead generation and continuous conversion. Talk to us at (045) 499-1082 or e-mail us at This email address is being protected from spambots. You need JavaScript enabled to view it..
If you are using Twitter as part of your online marketing efforts (which you should really be doing), you should know by now how the power of 140 characters can either let your audience notice or dump you on their news feed.
Twitter is the key social networking platform to people who are ‘always on the go’. If you are a business person or a full time mother who has too many errands to attend to, your attention span when it comes to your online activities is shorter than the norm. Twitter is an effective communicator for people who only want straight forward news and information.
It’s a cliché that questions always require answers or correspondence. But when it comes to Twitter, finding the right questions to ask to your audience is the way to gain higher level of online engagement.
Before we can let you take a bite on our main course, have you done a quick status check on your Twitter account lately? How is your Twitter account doing since we shared this article with you? http://www.thenorthernoffice.com/philippines-marketing-blog/page/3/
Here is a quick recap on how to check your Twitter status:
Status Check #1: How many followers do you have? Are you contented with these figures?
Status Check # 2: Did your chosen keywords for hashtags worked? How many successful Twitter chats you had during the last few months?
And lastly, Status Check # 3: how many followers replied, retweeted or marked your posts as their favorite item? These 3 main factors are clear indicators whether you went to a level higher on your audience engagement or it’s the same old thing.
If you think you are not yet satisfied with the results, it is time to pay attention to your posts and use thought-provoking questions that can entice your followers to participate.
The ‘Feelings’ Question
According to marketing experts, the greatest weapon that you can have on your e-newsletters, email campaigns and other online marketing collaterals is your personal connection to your audience or customers. Getting the sentiments of your followers regarding your products or services is a good way to catch their attention.
The ‘Test of Knowledge’
Sharing general knowledge trivia and questions to reveal a product or service can get a higher chance of interaction than the use of jargons or puns that only you know. The ‘Number Guessing’ People love to read posts that share numbers and statistics. A tricky question that requires simple mathematics makes excellent bait for your followers.
The ‘Yes or No’ Question
Though this is the simplest form of a question, this is still a powerful one as it requires your online followers to justify their answer through their own insights and opinions. The ‘Yes or No’ question is a proven way to get immediate responses on Twitter.
Always remember, the more creative your content is, the more attention it gets from your audience.
How is your online marketing doing? The Northern Office can help you reach your target market with our tailored internet marketing solutions. Call us today at +63 (045) 499-1082 or e-mail me at This email address is being protected from spambots. You need JavaScript enabled to view it..
The internet has been considered as the new marketplace at present. More than being an effective channel for current events and information, the internet has also served as a gateway that connects customers to business people and vice versa. With more than 2.5 billion internet users worldwide, there is always a great opportunity for any marketer to become successful online. The only problem is, how he can do it and who will help him to achieve a truthful online success.
Search Engine Optimization (SEO), Social Media Optimization (SMO) and any online marketing effort points on the same direction- Page Rank. Google Page Rank is greatly affected by the rate of traffic that your website creates. Page Rank (PR) is not a sole effort of the website but even your social media accounts contribute to web traffic and this is often coined as off-page optimization.
Easy Influx of Money
The internet is the fastest source of information. If you are a buyer who needs a certain product, getting the help of the internet is the best solution you can have to find links of the potential companies that can offer you the product you want. If your website is not seen right on the first page, there is also a lower chance for you to get your products and services promoted to your target market.
Profit always depends on the rate of your new and returning customers.
Trustworthiness and Customer Loyalty
Web users usually have this common connotation that websites found on top of search results are more likely to be trusted than those on the lower pages. Well, this makes sense when it comes to Google/ Yahoo Trust Rank. This method is applied by search engines to determine the trust level of a particular site that they want to rank higher on their pages.
Customers find it easier to trust your products and services if they will see you on the top page knowing that Google or Yahoo did not bring you on the top spot for nothing.
More Links and Site Connection
Sites with higher page rank are often considered as authority sites. More people will click and visit your site and this creates a good opportunity to get more sponsors and add extra monetary value on your company.
And most importantly, if you have a higher PR, it will only take few minutes before your content gets indexed by Google. Meaning, any update on your site will be easily seen on search engine results page and this will lead to more search clicks and link visits.
Do you want your website to get the no. 1 spot in Google? We have mastered the right formula to make it happen! The Northern Office can help you arrive at a tailor-fitted internet marketing plan. Call us today at +63 (045) 499-1082 or e-mail us at This email address is being protected from spambots. You need JavaScript enabled to view it.
As the adoption of smartphone increases, mobile marketing has become a necessity rather than a trend in the digital marketing world.
From websites to emails and applications, the mobile-friendly concept is always strived to be applied as it has grown to be one of the powerful channels in the marketing mix. Mobile Marketing doesn’t only revolve around SMS marketing.
Mobile marketing channels aims to maximize campaigns through the use of emails, applications and websites that easily presents message to mobile users. Mobile campaigns are carried not only to encourage customer engagement but also builds a more personal relationship with audience as it provides convenience, ease of purchase and quicker way of giving their feedbacks. (Image source: xkcd.com)
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Building a successful website is not as easy as putting something out there, hoping for search engine robots to crawl them and everything else runs smoothly. A website’s potential to be successful starts from the planning phase. From the time that a company decides to have a website, we always recommend a careful analysis and strategic planning based on what they want and what their business needs.
Here are some of the common reasons why websites fail to gain revenues.
Website is built without proper planning
Some websites are built without any strategic objective or only exist to serve as an online brochure to customers.While there is completely nothing wrong with that, it is sad to know that some businesses are missing out huge opportunities of being able to generate business leads and provide improved service to customers with their websites.
Everything starts from planning. Understanding what the people would seek in a website is a good head start. Business owners should take advantage of their website’s ability to improve their business and customer service.
Poor SEO
Nothing is worse than having a website with poor or completely no SEO—it’s just pointless. Good SEO is what brings a website out there. It improves the prominence of a website or webpage in search results that helps gain exposure and leads. SEO plays a crucial role in internet marketing and many companies are now realizing its worth. SEO is an investment and when done right, it gives great returns. Understand more about SEO, its application and how it builds online presence, This email address is being protected from spambots. You need JavaScript enabled to view it..
Lack of content
Failing to place updated content leaves an implication that a company is delivering a poor, low quality or outdated information. This usually drives people away and could drag website rankings down. Content management is necessary to ensure that a company constantly gives out fresh information about their latest products, services, news and other promotions. Most businesses also make use of effective content marketing strategies to reach desired audiences and pulls in potential customers.
Poor design
Web design is not about how business owners want their website to look; it’s about how their customers will use it. A well-designed website is not only about having sophisticated graphic elements but also having user-friendly properties such as right navigation placement, neat and functional design.
No Social Media
Not having at least one active social media outlet is unhealthy for businesses most especially if they aim to generate leads and revenue from their websites. Social media helps a business reach a wider number of people, gain loyal visits and build networks. Social media platforms like Facebook, Twitter and Google+ are helpful when it comes to announcements and promotions while LinkedIn is the best channel to look for a more niched and professional network. Ignoring Geo Targeting Geo Targeting is a method of setting up a website's intended audience by specifying its target geographical areas. Geo Targeting helps businesses drive online local traffic and also allows business owners to add target centric content in their website. For example, if someone based in the Philippines is on one webpage with a specific geo-targeting set, he will only be shown content that are targeted to the Philippines or have no targeted set. Ignoring Geo Targeting decreases a websites potential benefits such as increased conversion rates and ROI. It could also result to confused searchers, angry customers and even lawsuits.
Unresponsive customer support
Having a good website is meaningless if good customer service is not given. They can deny it but some companies lose a lot of money because of a single unanswered call. The purpose of having a ‘contact’ section in a company’s website is to make it easier for people to reach them. If the company fails to give a prompt response, people will more likely resort to the competition. A company should always give attention to how they handle communication with their customers. That way, they are not only giving people a reason to come back but they are also making their company deserving of referrals.
The Northern Office Innovative Marketing acts as a support system for Marketing Departments of different expat companies worldwide. TNO provides a complete range of marketing consultancy services and website design services that ensures lead generation and continuous conversion. Need help with your website? Talk to us at (045) 499-1082 or e-mail us at This email address is being protected from spambots. You need JavaScript enabled to view it.. Consultation is FREE!
Part IV of our Responsive Web Design series focuses on the basics of RWD, how it is done, and the criteria or characteristics of a good RWD. It is not only the site’s web designer and developer that should be aware on how a web responsive site is made. As the owner of the site, one has the responsibility to at least know the concept behind it and how it is done. Since a business owner shouldn't be ignorant of their own website.
Three Building Blocks of RWD
Here are the three things that every businessman should familiarize themselves with when it comes to web responsiveness:
Start small. Like in any business, it is a lot easier to work small than work big. By doing this, the tweaking that needs to be done is minimal preventing unnecessary large scale changes as the design grows.
Minimum content but maximum impact. The soul of the site is its content. But one should be mindful of the different screen sizes that the site is likely to be accessed. So be sure to create a content that will leave a right and long lasting impression on people no matter what the size is.
Play with HTML and CCS. But it doesn't mean one has to be a pro at it. Just familiarize one about the basic things on what makes a site be responsive in terms of coding.
This is to provide a better understanding of what the site needs and demands in terms of its design, layout, and content. A well-informed businessman leads to success.
Criteria of a Good Responsive Design
To know if the site successfully achieved a responsive design, go and check to see if it the quality of the experience is the same in any given gadget and screen sizes. The branding consistency is there, meaning that it is able to truly reflect, mirror what the site stands for. Making people see, feel, and say, “Now this is the company that I know.” They can sense the familiarity of the brand site no matter what the screen size is. To add more attention to the site, remember that there should always be a call to action on the page.
Meanwhile, on the more technical side of web responsiveness, be sure to look into the site’s white spaces and padding. That in whatever size they may be, the site’s content from the text to images is aligned properly and follows proper information hierarchy. Making sure that it’s readable and not too crowded, retaining the site’s integrity and credibility.
Through this one is able to present the site’s content and information in the best visual way possible on different screen sizes.
Consistency of the design and feel is one of the many advantages of a responsive web design. This leads to better branding and on-line presence. That is why this design is not a fad and is here to stay. It is highly recommended for businesses to have their site adaptable and flexible.
The Northern Office-Innovative Marketing offers its services to those who are in need of better SEO standing, web design, and on-line branding. For more details they can be emailed at This email address is being protected from spambots. You need JavaScript enabled to view it. or contact them at +63 45 499 1082.
Via Google Webmaster Help Youtube Channel
Google’s go-to-guy when it comes to SEO matters, Matt Cutts was asked if it’s okay for him to create a new article by putting together a series of thoughts through various sources but cited properly. The answer was very straightforward, no; it is not a good practice.
Dubbed by Yahoo as the art of “stitching,” this technique was frown upon not just by search engines but by many. Since what it does just copy a lot of personal thoughts and ideas by others without the other have to think about it.
Remember that having well written original content will add more value to a site than having a copy & pasted one. But if the gathered data and information are necessary to an article, what you can do is present them in a new light and simplify them.
Don't know what to do with your site's information? Use them and turn them into a beautiful article, a great infographic, or an informative press release.
The Northern Office-Innovative Marketing is known for having great online marketing tips in order to reach the highest potential of these info. For inquiries call us at (632) 499-1082 or email us at This email address is being protected from spambots. You need JavaScript enabled to view it..
With the modern society’s dependence on the World Wide Web as a reliable means of getting information, web sites became the next big thing to companies when it comes to introducing and presenting their business to the world. More companies and entrepreneurs have started to invest on solid and professional-looking websites that increased their income potential.
Here we have listed some things why business owners must have a good website :
A good website establishes business’ credibility to the world. Website serves as a global online sales kit. It presents the company’s profile, products and services to the world anytime, anywhere!
Having a high quality business web site reflects the company’s credibility, trustworthiness and professionalism in terms of giving services to customers. And when a company has successfully established customers’ trust, they are more likely stay.
It could mean MORE MONEY. Having a website opens a lot of opportunities. It builds a brand and most importantly, it also attracts prospective customers.
Ranking in search engines is definitely one thing business owners should aim for if they want to get the most out of their website and earn from it. We highly advise companies to make use of the "white hat (Google/Bing friendly) way of doing SEO in order to get the best results.
It’s easier to tell how business is doing. With the help of modern tools for monitoring web performance, it is easier to track if the website is doing well. It tells which service pages are mostly visited and clicked and which are not. In short, the advantage is that it helps business owners identify its strength and find room for improvement.
It generates potential customers. Few months ago, we published a blog post that tackles about the basic needs of a website in order to become successful; and in that article we made mention of having social media links and share button to make it easier for people to make recommendations. For example, a simple online sharing through social media can result to more traffic; and more traffic would eventually increase until it becomes a lead.
The Northern Office – Innovative Marketing is a marketing consultancy firm that handles professional website development, redesign and optimization services for different companies worldwide. Need assistance with your website? Contact TNO at (045) 499-1082 or e-mail us at This email address is being protected from spambots. You need JavaScript enabled to view it.for a free consultation.