Hot Social Media News! More Tweets will be indexed as Google and Twitter Partner Up!
John Joe Morgan
Online audiences will no longer require to sign into Twitter to take a glimpse at the latest news from around the world after Google feature more Twitter content in their search results from the first half of the year.
Another social media milestone is about to be passed as Twitter have finally confirmed its new deal that will see Google indexing tweets in real time.
With their new partnership, more tweets will be integrated in Google’s real time search for trending topics. This will ensure online followers will have greater access to news as it happens, wherever they are thereby boosting Twitter’s new and improved logged out experience.
Twitter CEO Dick Costolo stated:
“We’ve got the opportunity now to drive a lot of attention to and aggregate eyeballs, if you will, to these logged out experiences, topics and events that we plan on delivering on the front page of Twitter. And that’s one of the reasons this makes a lot more sense for us now”.
Meanwhile, Google can also glean information from the millions of tweets they will crawl and post on their search results. As a ‘real time/real place’ source of up to date news and information, Google is eyeing all Twitter data that can help them identify important content for display outside of Twitter.
How Could this Affect Your Business?
Does your business operate a Twitter account? If your social media posts were usually only seen by your regular followers, there is now a chance for you to grab the attention of Google visitors who are ‘on the look’ for trending news and topics.
So now as you continue to share new content on Twitter, Google is now also on the hunt for relevant news and information that is worth sharing with its audience.
What should be on your checklist?
Responsiveness is something we’ve built in to sites for years, so is integration of SM!
Again, TNO’s holistic marketing policy is proven to be in tandem with Google’s long-term efforts at placing the best sites at the top of the results page.
Contact us today and learn how we can handle the most critical parts of your social media marketing and deliver improved ranking results...
Why Mobile Responsive Design Matters to Your Business Website?
John Joe Morgan
The Northern Office is a young, dynamic marketing company serving companies in the Philippines and overseas. Due to new contracts being awarded to us we need to grow our web development team.
Working with our web development team you will be assisting with the design, construction and maintenance of a variety of PHP based websites. This junior position will have the opportunity to advance to team leader position within 6-8 months
A working knowledge of HTML5, CSS and CMS programs (Joomla, WordPress etc.) is required.
Applicant needs to be a group player yet confident to take on new challenges
The Northern Office is an equal opportunities employer and a signatory of the Philippines Integrity Initiative Anti-Corruption Program
*Applicants should be willing to assign in Clark, Pampanga
APPLY NOW! Send you resume at This email address is being protected from spambots. You need JavaScript enabled to view it. or call us at +63 (0)45 499-1082 for more details.
The Northern Office Launches New Website for a Major Construction Firm in the Philippines
John Joe MorganJanuary 2015, Clark, Philippines- Asia-based sales and online marketing agency, The Northern Office Innovative Marketing (TNO) recently launched a new website for one of the leading premier building contractors in the Philippines, BCMS International Specialty Contractors Inc.
BCMS has been in the construction industry for more than 12 years and has completed a wide range of projects to different market segments across the country. One of the recent developments of the company is the completion of the initial phase of the spectacular Podium Deck VIP Pools and Garden works on City of Dreams, the second integrated casino and resort in Manila’s Entertainment City.
With the high caliber construction services that BCMS provides, TNO conceptualized a corporate website that will help the company adapt web technology in disseminating information about their various construction services to a wider range of potential clients.
According to TNO’s COO, John Joe Morgan:
“As one [BCMS] of the biggest names in the construction industry, they only deserve the best web marketing solutions that we can offer. The website that we have built for them focuses on the key needs of their clients as the cornerstone of its success. We also run and tested their site to check its compatibility to various browsers in order to ensure that it works with optimum quality.”
The newly launched corporate website serves as a new platform for the company to showcase its complete portfolio of projects since inception that manifest their international working standards.
Aside from its portfolio section, the website also features a Company Profile page and a full list of its services to establish the expertise and credibility of the company.
To keep pace with the increasing rate of mobile internet users, the website also features a mobile-friendly design that lets customers enjoy the same web viewing quality on smartphones and other internet-enabled devices.
To view their website, visit this link: www.bcms.com.ph
Social Media Buzz: Internet Marketing Trends for 2015
John Joe Morgan
The world of social media has its own ups and downs last year. To give you a quick look back in the past, here are the highlights of social media revolution in 2014.
Roundup: Social Media Trends 2014
The Switch to Visual Social Media
Few of the major trends that hit 2014 were the proliferation of image-centric social networks like Pinterest, Instagram and Snapchat which only shows the continued shift of web users to more visually enticing content compared to the beginning years of social media.
Micro-Video Sharing Platforms
Though YouTube has continued to make a big scene on the number of views per day, some brands have opted to micro-video platforms like Vine and Instagram which simplifies everything down to a 10-second video. The moral lesson of the story? LESS IS MORE.
G+ Still Deserves an Applause
Just when everyone thought that Google+ is on its way out, the world’s most popular Search Engine introduced G+ users to social signals and HTTPS encryption. This development gave a spark of hope to SEO experts and digital marketers who are struggling to boost their page ranking.
Second Attempt for the Social Media Limelight
While on the side, MySpace attempted to re-engage users but looks like it failed and Foursquare revealed its new logo and major transformation of its features.
Hello Social Media 2015!
Before we give our social media forecast, here are some figures that will make you convince why some social networks will remain dominant this 2015:
Social Media Status Today:
These figures are expected to substantially increase as we count new days this 2015.
The Power of Social Media Adverts
As companies see more exciting ways to promote their products and services online, the social advertising trend from 2014 from where we saw Snapchat’s first ad, video ads on Instagram, auto-play video ads on Facebook and a wide variety of Twitter cards are expected to continue this year with new and enhanced features.
Mobile Revolution
Considering a worldwide mobile penetration of 93%, major social networks are expected to improve their mobile presence that can bring the most convenient service to their followers.
Twitter, as one of the most popular social networking sites has more than 80% of active users who accessed the site via mobile last year. This clearly indicates that Twitter’s new “mobile first” value proposition has been put into practice.
Privacy and Anonymity
“Nothing is kept private on the internet”- is this social media mantra still stands true?
Though the internet help us connect with the rest of the world through constant exchange of information, some internet users demand for anonymity that can help them set a fine line between what is worth sharing and what deserves PRIVACY.
With this sentiment, new platforms like Whisper, Ello and Facebook’s Private Messenger app features independent messaging rooms that can let you interact to a selected group of people without the rest of the world knowing.
On the positive side, these new applications can help users to protect their privacy and anonymity while still enjoying their presence on the internet community. But on a business perspective, this trend can cause a slight draw back as it can limit interaction between brand owners and consumers.
Social Video Marketing (SVM)
Social media experts define SVM through this formula:
Social video= Social Media+ Online Video + Creative Marketing
Social videos like Instavid, Vine, Snapchat and and Hyperlapse (Instagram’s standalone video app) are different from the traditional TV or radio ads in terms of style and execution. They are short, straight forward and use a lot of creativity to create a great impact to its audience without the need to spend a huge amount of money!
With these up and coming social media tools, it can really be hard to know exactly where to commit your time, effort and resources. Learning lessons from your past mistakes and lending ears to the ‘unheard’ sentiments of your audience can be a big help to draw up a successful social media marketing plan for 2015!
Did you spot any ‘social media rising star’ for 2015 other than what we have mentioned on this article? Feel free to share your comments below!
Are you still clueless on how to make a good start to increase your social media followings? Let the experts help you! Contact us at (+6345) 499 1082 or email us at This email address is being protected from spambots. You need JavaScript enabled to view it. and we will be glad to answer you inquiries!
Inbound Marketing: The New Marketing Approach in the Digital Age
John Joe Morgan
A recent study shows that 86% of people skip through TV commercials and this clearly illustrates how the digital age has changed the buying habits of consumers. Most consumers (including you) would prefer to check for the products or services they want on the internet than on any other advertising platform because this is the easiest way for them to find and review what they need.
Surprisingly, inbound marketing has something to do with this paradigm shift in the business world today!
So what is Inbound Marketing?
Inbound marketing uses the internet as its primary medium to communicate with consumers. It focuses on creating and sharing content that will attract prospective customers to check your website and induce them to try the products and services that you offer.
Inbound marketing requires the right content to be in the right place, at the right time in order to optimize the delivery of the desired information directly to your targeted consumers. To achieve this, you should understand your customers’ interests and behavior to make communication with them a pleasure but not intrusive.
With the proper execution of this modern marketing method, it can turn complete strangers into regular customers and promoters of your business.
Inbound vs. Outbound Marketing
Meet our two pals on this blog...
Mr. Inbound Marketer is a modern marketer who relies on earning people’s interest by creating and sharing engaging content on websites and through social media channels. He also believes that it will take more time and careful planning to get the attention of consumers than a 30-second exposure to your company logo on an advert.
Mr. Outbound Marketer uses “old or traditional marketing” approach to introduce products or services to customers. Outbound marketing uses more conventional advertising tools such as TV, radio, magazines and newspapers.
The Bottom Line
Inbound marketing has given an effective and easier method to consumers to find and research the products and services they need before buying them.
Inbound marketing is foreseen to progress in the coming years as costumers continue to flock to the internet and take advantage of the booming internet marketing industry.
We can help you create and implement inbound marketing strategies that can help you achieve growing sales numbers at a lower cost-per-lead. The Northern Office combines Search Engine Optimization (SEO), Social Media Management (SMM) and Content Curation to help your brand reach a wider range of target customers.
Contact us at (+6345) 499 1082 or visit our site at www.thenorthernoffice.com to get more insights on how we can help you with your inbound marketing needs.
Content remains king when it comes to websites. With appropriate and up-to-date content on your site, you will increase traffic and improve your company reputation with site visitors and the search engines.
Each and every article you have written should have its own contribution to make about your brand or company. You are not only writing for the sake of having something to post on your blog site or newsfeed, but your time and effort should always lead to an ultimate goal and that is to convert your regular readers or followers into regular customers.
Creating SEO-friendly blogs can be a little bit tricky, but these tips can help you find more ways on how to turn your blogs into something exceptional to readers.
Draw Up a Plan
Blogs are stories that lead your audience to a target destination. If you do not set a clear path on where you want to take your readers, your article will lose value. Asking yourself these questions can help give more merit to your article:
- What are you writing about?
- Do you have specific audience in mind?
- How can your readers benefit from this article?
You should know how to choose topics that appeal to their interests. Find reliable sources that can help you discover the most read topics, why it is so and how you can create unique content out of these topics.
SEO Tip: With a wide array of free web and social media tools, there is no reason for you to play the guessing game about the most talked about topics on the internet.
Want an easy way to find out? Google Insights is a web-based tool can help you get the most searched terms at a specific point or period in time. Google is undeniably the most popular search engine of this generation and it won’t hurt if you will take advantage of their available metric tools.
Be a Generous Blogger, not a Miser
You are not a blogger just by name. You are sitting there for a purpose and that is to share, so be generous with your content and ideas.
Now that you have a clear set of objectives, it is time to get the job done. Think of your blog as a platform to let your brand or company communicate with its target audience. Since readers trust you on this area, you should talk with expertise and never leave any unanswered questions. You are writing to help them understand not to leave any mystery unresolved.
SEO Tip: Creating creative content should always start with the title. Readers won’t look anywhere but the title whenever they are deciding if to read an article. And for serious SEO talk, do you know that your title is amongst the first things that Google consider when indexing a page or deciding whether your site is eligible to appear at a higher rank?
Now, that is a big reward for reading our article right?
Find the Exciting Pieces of your Craft
Your blog also needs exciting bits that can get readers attention from the start to the end of the article. Find more relevant ideas that can perk up a normal flow of content and do not just share exciting content but make sure that it is also useful.
SEO Tip: Search engines generally assume that a blog post that has a few more links to it has more authority than one that has not. Links to previous blogs can also add excitement/interest for readers because they get more information as they go through the article.
Just don’t overdo it because Google may also penalize you for going overboard.
Spread the Wealth!
Ending up with a well-written blog is a treasure for bloggers. Once your blog is ready, it is time to share the good news with as many readers as you can!
The fruit of your labor deserves recognition and this one can be done more easily with the right social media channels.
SEO Tip: In order to maximize your blog exposure online, be sure to apply tags to your post. Tags provide a useful way to group related posts together and for web users to easily determine what your content is all about. As a rule of thumb for bloggers, five to 10 tags are a good number to let your blog be a candidate for higher Google ranking.
To revisit an earlier sentiment, content remains king. But in order to remain in the throne, you should come up with quality content that attracts and earns the trust of site visitors. If you still cannot find the perfect formula on how to achieve this, we can help you!
Contact us at (+6345) 499 1082 or visit our site www.thenorthernoffice.com for a web content analysis from our seasoned content curators.
The Northern Office Launches New Website for Optrimax International
John Joe MorganClark, Philippines, November 2014: Asia-based sales and online marketing agency, The Northern Office Innovative Marketing (TNO) recently launched a new website for Optrimax International that will feature Best World Lifestyle (BWL)’s range of health and wellness products. The primary objectives of the site are to promote the range and to assist local market distributors.
The new website can be found at www.optrimaxinternational.com and it allows consumers and costumers to review comprehensive information about the different products that the company offers. The website will also introduce their products to targeted regional distributors who will drive the distribution and availability across the country in order to reach a wider customer base.
In conjunction with the dynamic local Optrimax team, TNO conceptualized and built the 5+ page business website with full e-Commerce capability and social media integration thereby allowing ordering and interaction between the company and its various commercial partners and consumers ensuring a constant flow of high quality information across all its communication channels/platforms.
The website also features a dedicated page for customers’ testimonials which provides reputation management for the client and increases customers’ confidence when purchasing their products.
According to John Joe Morgan, COO of The Northern Office, the website they built for Optrimax International features, for the first time, its new user-friendly interface that showcases the company’s innovative skill when it comes to design and functionality.
“We always want to make sure that we are listening to what our clients need most, and for Optrimax, we included an online storefront that allows shoppers to buy products either via a mobile device or desktop computer. We also assisted the client to set up online payments through the major credit/debit cards and selected remittance channels that will make their sales transactions easier”.
He added, “We have been doing this for almost a decade and I think one of the keys to our success in this kind of business is not only to introduce new technology to clients but to help them understand how to get the most out of it”.
The website also optimizes the customers’ viewing experience on multiple internet-enabled devices through its responsive design.
Part 2: Consumer Psychology in the E-Commerce Generation (Infographic)
John Joe MorganHow Site Speed affects Your Website?
As we continue with this topic, this week we will reveal how site speed affects your consumers’ buying behavior.
Most of the time we consider aesthetic design and the appearance of our website as a top priority and end up ignoring its loading time or site speed without realizing that this is also a major contributing factor to the overall success of the site particularly amongst new or potential customers.
Not surprisingly, slower page response rates do result in a higher rate of page abandonment by online shoppers. What does surprise is by how much! In the USA, customers typically expect a web page to load within 2 seconds or less and if not, they will abandon the site and are less likely to visit it again. This is just one of the major factors that you need to know about site speed.
The infographic below can help you with some of the others:
Summary:
Many online consumers will abandon a site if it takes too long for a page to load; and the slower the load speed, the more customers’ satisfaction decreases.
80% of online consumers who experienced unacceptably slow site speed will never return to the site.
Site Speed on Mobile Phones:
31% of web users say that they expect site speed to be a bit slower on their mobile device by comparison with their desktop units.
Compared to desktop users, most mobile internet users are willing to wait for 6-10 seconds for a page to load on their phones.
Common Issues When Accessing a Site from a Mobile Device
73% of mobile internet users say that they have encountered websites that have a very slow loading speed.
51% say that they’ve encountered unsuccessful page sessions because of sudden errors generated by the site.
48% of mobile internet users say that they have encountered a website that is not mobile-friendly and which was therefore difficult to read/view, let alone use.
The BIG TRUTH
A 1 SECOND DELAY IN PAGE RESPONSE CAN RESULT IN A 7% REDUCTION IN SALES CONVERSIONS
We still have more internet marketing tips to share! Next week we will talk about how online reviews can affect product sales. For now, enjoy reading our blog and don’t forget to click the share buttons below!
Do you need expert web marketing advice? Get your initial online consultancy for FREE! Call us today at (+6345) 499 1082 or visit our site to view the complete list of the internet marketing services we offer: www.thenorthernoffice.com
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Which Social Networking Sites Should You Use for Your Business?
John Joe Morgan
The internet is considered as the marketplace of the future. More than just being an effective channel for current events and information, the internet also serves as a gateway that connects customers and consumers to businesses and vice versa.
There are more than 2.5 billion internet users worldwide and behind this figure is a great opportunity for you to turn each of the active internet users into a customer when you have the right tools at hand.
In this article, we will take you to the different social networking platforms ideal for businesses and how you can take advantage of them to capture a larger share of market.
The Top 5 Social Media Sites We Recommend for Your Business
Facebook
Founded in 2004, this is still the world’s largest social networking site. This social networking site has 1.28 billion monthly active users or about one-sixth of the world’s population.
How can it help your business?
Facebook is an effective platform for business-to-consumer (B2C) transactions i.e. people who buy and use your products.
If you are a business starter, this social media site can help you introduce your products and services to your targeted audience more easily through its streamlined features and interface. Its popularity is one of the main reasons why it is easier for companies to use it in order to promote brand awareness and generate word-of-mouth marketing.
Facebook also features Business Pages and free insights and analytics that can let users gauge the level of success of their marketing efforts based on audience interaction and feedback.
Twitter The power of 140 characters can change your business via Twitter. Compared to other social networking sites, Twitter has more users who access the site through mobile devices, primarily those who want to get fast and accurate information while ‘on the go’.
How can it help your business?
Twitter is considered as a great tool for directing people to your website to generate leads.
If readers trust your expertise based on the quality of the content you share, they're more likely to visit your website. Twitter is also an essential tool to promote events, news and important advisories about the company.
LinkedIn
Founded in 2002, LinkedIn is a business-oriented social networking service. Its main objective is to allow users (workers and employers) to create business profiles and build connections which can lead to real-world professional relationships.
How can it help your business?
LinkedIn is considered as a primary network for businesses, particularly B2B companies.
As a company owner, if you want to extend your network and find potential partners and employees, this social networking site is for you. LinkedIn can also help you pick up the trends in the marketplace and build your business profile online which can serve as a reliable reference to anyone who is interested in checking on your career background.
Google Plus Google+ is a social networking service owned and operated by Google Inc. It is not simply a social networking site, but it also has an authorship tool that associates web content directly with its owner or author.
How can it help your business?
Google+ is a breath of fresh air to key consumers who may be on the lookout for a new social experience outside the traditional social networking sites.
Its integration with other platforms like YouTube and Gmail is also another great way to extend your market reach without even stepping out of the Google+ environment.
With its special features like Authorship and Publisher, you can let web users recognize you as the ‘face of the business’ when searching for your articles or related posts on the web.
You Tube YouTube is considered as the most popular video-sharing site. This social networking site lets people store videos online and share them with others.
How can it help your business?
With more than 1 billion unique visitors each month and four billion views per day, YouTube can be a useful marketing channel for your company.
YouTube lets users create and share videos not only within its community but even across other social media platforms.
This site can also let you post tutorials, presentations, webinars and testimonials to capture the interest of your audience towards the products or services you offer.
The Booming Social Networks
If you want to explore greater marketing opportunities out of the mainstream social media channels, here are some of the booming social networks we recommend:
Image-Centric Networks
Image-centric social networks like Pinterest, Instagram and Snapchat are starting to find their place in the social networking community as they continue to gain loyal followers on their sites.
If your company wants to find more creative ways to reach younger audiences, these sites can help you.
And one more important thing that you should remember, image-centric social networks like these three are more suitable for companies that want to promote a habit-forming product to its followers.
Micro-Video Platforms
All it takes is less than 60 seconds to promote your brand and that is exactly how micro-video works!
Micro-video is a short form of artistic video that aims to draw the attention of the audience and have them cling to it until the last second.
If you want to take a more experimental approach to your online marketing, Vine and Instagram, as the leading micro-video platforms, are worth a try. Just a hint, Vine allows 6-second videos while Instagram allows 3-15 second videos.
At The Northern Office, we believe that social media has evolved into an important online marketing medium of which businesses must take advantage. Social media success does not end once you select the right social media tool, CONTENT still remains as a key player in order to become 100% effective to your online followers.
Call us at +63 (0)45.499.1082 or email us at This email address is being protected from spambots. You need JavaScript enabled to view it. to get more insights on how we can help you improve your social media presence.
Currently, the internet is the premier marketplace due to the convenience it offers to consumers. But, as business site owner are you aware of how your products are being assessed by your online consumers before they finally hit the ‘buy’ button?
Design, site speed and product reviews are considered as the ‘great influencers’ on the purchase decision of the online market.
As visuals play a huge factor in attracting and keeping the interest of the readers on the site, we put together this infographic so it's in plain text (LOL!!!)
INFOGRAPHIC SUMMARY:
92.6% of people say that visuals are the top influential factor affecting a purchase decision.
Products are assessed within 90 seconds this is alll the time you have as consumers make quick initial judgments on whether they need to purchase it or not.
More comprehensive-looking photos and alternative images can lead to 58% more web sales but, 25% say that their reason for product return is because the actual product did not match what they expected. Therefore, accurate product images are important.
31% bought the product after being influenced by the video; 1 in 2 customers have more confidence in a product after watching an online video.
Hang in there, because we will be sharing you more infographics about this topic! Some thoughts to ponder before we reveal our next infographic: Is three seconds loading time fair enough to let web visitors stay on your site?
Do you need expert advice on internet marketing? Call us today at (045) 499 1082 or visit our site to view the complete list of the internet marketing services we offer: www.thenorthernoffice.com
