Displaying items by tag: rwd

Tuesday, 14 January 2014 10:31

The ABCs of a Great Responsive Site

The ABCs of a Great Responsive Site Part IV of our Responsive Web Design series focuses on the basics of RWD, how it is done, and the criteria or characteristics of a good RWD. 

It is not only the site’s web designer and developer that should be aware on how a web responsive site is made. As the owner of the site, one has the responsibility to at least know the concept behind it and how it is done. Since a business owner shouldn't be ignorant of their own website.

Three Building Blocks of RWD

Here are the three things that every businessman should familiarize themselves with when it comes to web responsiveness:

  • Start small. Like in any business, it is a lot easier to work small than work big. By doing this, the tweaking that needs to be done is minimal preventing unnecessary large scale changes as the design grows.

  • Minimum content but maximum impact. The soul of the site is its content. But one should be mindful of the different screen sizes that the site is likely to be accessed. So be sure to create a content that will leave a right and long lasting impression on people no matter what the size is.

  • Play with HTML and CCS. But it doesn't mean one has to be a pro at it. Just familiarize one about the basic things on what makes a site be responsive in terms of coding.

This is to provide a better understanding of what the site needs and demands in terms of its design, layout, and content. A well-informed businessman leads to success.

Criteria of a Good Responsive Design

To know if the site successfully achieved a responsive design, go and check to see if it the quality of the experience is the same in any given gadget and screen sizes. The branding consistency is there, meaning that it is able to truly reflect, mirror what the site stands for. Making people see, feel, and say, “Now this is the company that I know.” They can sense the familiarity of the brand site no matter what the screen size is. To add more attention to the site, remember that there should always be a call to action on the page.

Meanwhile, on the more technical side of web responsiveness, be sure to look into the site’s white spaces and padding. That in whatever size they may be, the site’s content from the text to images is aligned properly and follows proper information hierarchy. Making sure that it’s readable and not too crowded, retaining the site’s integrity and credibility.

Through this one is able to present the site’s content and information in the best visual way possible on different screen sizes.

Consistency of the design and feel is one of the many advantages of a responsive web design. This leads to better branding and on-line presence. That is why this design is not a fad and is here to stay. It is highly recommended for businesses to have their site adaptable and flexible.

The Northern Office-Innovative Marketing offers its services to those who are in need of better SEO standing, web design, and on-line branding. For more details they can be emailed at This email address is being protected from spambots. You need JavaScript enabled to view it. or contact them at +63 45 499 1082.