Wednesday, 13 November 2013 00:00

Simple Answers: Technology in Business

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Simple Answers: Technology

Every physical devices and I.T. networks have greatly influenced our personal lives, our economy and most especially, the world of business.  

Since the birth of new technology, businesses needed to adapt on the transformation and learn the new ways of transmission.  While new technology may have many probable drawbacks, we cannot deny the fact that it mostly brought development and faster transactions.

As technological innovation reshapes market preferences, businesses strive to meet the ever changing consumer demands.  New technological goods are driven by market demands and businesses needed to keep pace with innovation and adopt new technologies. Technology constantly changes and new products and techniques will be introduced. As the digital world develops, consumers’ expectations are rising quickly. The bar is high for consumers’ satisfaction in the modern digital world and it is inevitable for some to question its ability, quality and reliability. Some issues and questions about new technological goods are:

  • Can it help?
  • Will it save time?
  • Will it improve user experience?
  • Will it help me gain revenue?
  • Is it worth the investment?
  • How efficient is it?
  • What about risks?
  • Why there is a need for constant update?
  • What about my security?
  • How will it change competition in our industry?
  • Will it help us reach our business goals?

Despite of the beneficial factors that technological advancement brought, many are in doubt of its competence. There is always two sides to everything: Good and Bad. Technology can have a positive and negative effect. Yet, do we need technologies? Yes, because they are making almost every aspect of our lives easier and comfortable. It’s just a matter of knowing how to balance everything so we won’t be living our lives that solely depends on technology alone. Digital technology is likely to become a predominant sales channel. Many industries are starting to develop their IT and/or online technology in order to improve productivity and keep pace with the competitive market.

The Northern Office Innovative Marketing makes use of online marketing technologies, social marketing technologies and web-based technologies to help companies reinvent consumer experience and enter new markets. For more information on how TNO can help with your IT strategies, call (045) 499 1082 or email This email address is being protected from spambots. You need JavaScript enabled to view it..   Posted by John Joe Morgan  

Read 646 times Last modified on Friday, 27 March 2015 11:03
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