Building a successful website is not as easy as putting something out there, hoping for search engine robots to crawl them and everything else runs smoothly. A website’s potential to be successful starts from the planning phase. From the time that a company decides to have a website, we always recommend a careful analysis and strategic planning based on what they want and what their business needs.

Here are some of the common reasons why websites fail to gain revenues.

Website is built without proper planning

Some websites are built without any strategic objective or only exist to serve as an online brochure to customers.While there is completely nothing wrong with that, it is sad to know that some businesses are missing out huge opportunities of being able to generate business leads and provide improved service to customers with their websites.

Everything starts from planning. Understanding what the people would seek in a website is a good head start. Business owners should take advantage of their website’s ability to improve their business and customer service.

Poor SEO

Nothing is worse than having a website with poor or completely no SEO—it’s just pointless.  Good SEO is what brings a website out there. It improves the prominence of a website or webpage in search results that helps gain exposure and leads. SEO plays a crucial role in internet marketing and many companies are now realizing its worth. SEO is an investment and when done right, it gives great returns. Understand more about SEO, its application and how it builds online presence, This email address is being protected from spambots. You need JavaScript enabled to view it..

Lack of content

Failing to place updated content leaves an implication that a company is delivering a poor, low quality or outdated information. This usually drives people away and could drag website rankings down. Content management is necessary to ensure that a company constantly gives out fresh information about their latest products, services, news and other promotions. Most businesses also make use of effective content marketing strategies to reach desired audiences and pulls in potential customers.

Poor design

Web design is not about how business owners want their website to look; it’s about how their customers will use it. A well-designed website is not only about having sophisticated graphic elements but also having user-friendly properties such as right navigation placement, neat and functional design.

No Social Media

Not having at least one active social media outlet is unhealthy for businesses most especially if they aim to generate leads and revenue from their websites. Social media helps a business reach a wider number of people, gain loyal visits and build networks. Social media platforms like Facebook, Twitter and Google+ are helpful when it comes to announcements and promotions while LinkedIn is the best channel to look for a more niched and professional network. Ignoring Geo Targeting Geo Targeting is a method of setting up a website's intended audience by specifying its target geographical areas. Geo Targeting helps businesses drive online local traffic and also allows business owners to add target centric content in their website. For example, if someone based in the Philippines is on one webpage with a specific geo-targeting set,  he will only be shown content that are targeted to the Philippines or have no targeted set. Ignoring Geo Targeting decreases a websites potential benefits such as increased conversion rates and ROI. It could also result to confused searchers, angry customers and even  lawsuits.

Unresponsive customer support

Having a good website is meaningless if good customer service is not given. They can deny it but some companies lose a lot of money because of a single unanswered call. The purpose of having a ‘contact’ section in a company’s website is to make it easier for people to reach them. If the company fails to give a prompt response, people will more likely resort to the competition. A company should always give attention to how they handle communication with their customers. That way, they are not only giving people a reason to come back but they are also making their company deserving of referrals.

The Northern Office Innovative Marketing acts as a support system for Marketing Departments of different expat companies worldwide. TNO provides a complete range of marketing consultancy services and website design services that ensures lead generation and continuous conversion. Need help with your website? Talk to us at (045) 499-1082 or e-mail us at This email address is being protected from spambots. You need JavaScript enabled to view it.. Consultation is FREE!

It is not only the site’s web designer and developer that should be aware on how a web responsive site is made. As the owner of the site, one has the responsibility to at least know the concept behind it and how it is done. Since a business owner shouldn't be ignorant of their own website.

Three Building Blocks of RWD

Here are the three things that every businessman should familiarize themselves with when it comes to web responsiveness:

• Start small. Like in any business, it is a lot easier to work small than work big. By doing this, the tweaking that needs to be done is minimal preventing unnecessary large scale changes as the design grows.

• Minimum content but maximum impact. The soul of the site is its content. But one should be mindful of the different screen sizes that the site is likely to be accessed. So be sure to create a content that will leave a right and long lasting impression on people no matter what the size is.

• Play with HTML and CCS. But it doesn't mean one has to be a pro at it. Just familiarize one about the basic things on what makes a site be responsive in terms of coding.

This is to provide a better understanding of what the site needs and demands in terms of its design, layout, and content. A well-informed businessman leads to success.

Criteria of a Good Responsive Design

To know if the site successfully achieved a responsive design, go and check to see if it the quality of the experience is the same in any given gadget and screen sizes. The branding consistency is there, meaning that it is able to truly reflect, mirror what the site stands for. Making people see, feel, and say, “Now this is the company that I know.” They can sense the familiarity of the brand site no matter what the screen size is. To add more attention to the site, remember that there should always be a call to action on the page.

Meanwhile, on the more technical side of web responsiveness, be sure to look into the site’s white spaces and padding. That in whatever size they may be, the site’s content from the text to images is aligned properly and follows proper information hierarchy. Making sure that it’s readable and not too crowded, retaining the site’s integrity and credibility.

Through this one is able to present the site’s content and information in the best visual way possible on different screen sizes.

Consistency of the design and feel is one of the many advantages of a responsive web design. This leads to better branding and on-line presence. That is why this design is not a fad and is here to stay. It is highly recommended for businesses to have their site adaptable and flexible.

The Northern Office-Innovative Marketing offers its services to those who are in need of better SEO standing, web design, and on-line branding. For more details they can be emailed at This email address is being protected from spambots. You need JavaScript enabled to view it. or contact them at +63 45 499 1082.

Via Google Webmaster Help Youtube Channel

Google’s go-to-guy when it comes to SEO matters, Matt Cutts was asked if it’s okay for him to create a new article by putting together a series of thoughts through various sources but cited properly.  The answer was very straightforward, no; it is not a good practice.

Dubbed by Yahoo as the art of “stitching,” this technique was frown upon not just by search engines but by many. Since what it does just copy a lot of personal thoughts and ideas by others without the other have to think about it.

Remember that having well written original content will add more value to a site than having a copy & pasted one.  But if the gathered data and information are necessary to an article, what you can do is present them in a new light and simplify them.

Don't know what to do with your site's information? Use them and turn them into a beautiful article, a great infographic, or an informative press release.

The Northern Office-Innovative Marketing is known for having great online marketing tips in order to reach the highest potential of these info.  For inquiries call us at (632) 499-1082 or email us at This email address is being protected from spambots. You need JavaScript enabled to view it..

With the modern society’s dependence on the World Wide Web as a reliable means of getting information, web sites became the next big thing to companies when it comes to introducing and presenting their business to the world. More companies and entrepreneurs have started to invest on solid and professional-looking websites that increased their income potential.

Here we have listed some things why business owners must have a good website :

A good website establishes business’ credibility to the world. Website serves as a global online sales kit. It presents the company’s profile, products and services to the world anytime, anywhere!

Having a high quality business web site reflects the company’s credibility, trustworthiness and professionalism in terms of giving services to customers.  And when a company has successfully established customers’ trust, they are more likely stay.

It could mean MORE MONEY. Having a website opens a lot of opportunities. It builds a brand and most importantly, it also attracts prospective customers.

Ranking in search engines is definitely one thing business owners should aim for if they want to get the most out of their website and earn from it. We highly advise companies to make use of the "white hat (Google/Bing friendly) way of doing SEO in order to get the best results.

It’s easier to tell how business is doing. With the help of modern tools for monitoring web performance, it is easier to track if the website is doing well. It tells which service pages are mostly visited and clicked and which are not. In short, the advantage is that it helps business owners identify its strength and find room for improvement.

It generates potential customers. Few months ago, we published a blog post that tackles about the basic needs of a website in order to become successful; and in that article we made mention of having social media links and share button to make it easier for people to make recommendations. For example, a simple online sharing through social media can result to more traffic; and more traffic would eventually increase until it becomes a lead.

The Northern Office – Innovative Marketing is a marketing consultancy firm that handles professional website development, redesign and optimization services for different companies worldwide. Need assistance with your website? Contact TNO at (045) 499-1082 or e-mail us at This email address is being protected from spambots. You need JavaScript enabled to view it.for a free consultation. 

Part III of the blog series takes us into the myths and misconceptions that have been acquired throughout the years by web responsiveness.

RWD (Responsive Web Design) is highly recommended by Google as a site configuration. This is important to take note and remember since Google has a market share of 67% when it comes to searches. With this design, Google is able to easily crawl and index a website. It increases the website to rank higher in terms of page rank and page authority because it is able to accumulate the data into one url. Also, it lessens the amount of time to get used to on the site when visiting it on mobile.

Myths and Misconceptions

Like any new idea or concept, there are a lot of things that are yet to be explored and understand with RWD. This resulted into the creations of myths and misconceptions (M&M).

M&M 1: It is not the solution to the website’s content problems. Just because the site had a great design overhaul and is able to adapt to different screen sizes, that doesn't mean that the site’s lack of content is answered. Now more than ever, the site needs to have better content and call to actions words. As site owners, one would like to give its visitors a reason to stay longer.

M&M 2: It is not just for big Brands, companies, and names. It is for everyone that includes small and medium businesses. Local business owners can gain a lot from having a responsive website. It is able to quickly provide the needed information such as contact and location with the use of handy gadgets. This makes the brand more accessible to people.

M&M 3: Dangerous to Typography. One of the things that are often sacrificed is the site’s readability. It’s because developers and designers have the tendency to use device breakpoints rather than design breakpoints. This doesn't have to be. To maintain the site’s readability use ems for the layout, padding, font-size, and margin.  

M&M 4: It makes mobile apps obsolete. Applications still carry an important spot in the mobile world. An app brings brand equity to a company who had a place on one’s digital device. As the owner or the marketing strategy, one has to look into the brand experience that should be provided into the company’s specific audiences. An app is good for frequent users while a responsive site is better for casual users.

M&M 5: It is not just about the design and layout. It is also about the content. Why is this idea being reiterated? It is because many concentrate more on how their site looks like than what their site should have. Remember that having a great site also means good site content.

One by one, these myths are busted with the development of web responsiveness. Each of these statements is mere excuses and reasons for a sloppy work from designers and developers. So before saying yes to a site developer and designer, be sure to have a talk with them about the site’s design and demand on having a great responsive site. With this in mind, one is sure to get the best website design that will be able to adapt to just about any screen sizes.

The Northern Office-Innovative Marketing has acquired vast knowledge when it comes to web developments. This resulted into great insights when it comes to the creation of responsive web design. To know more about web responsive design, we can be contacted at +63 45 499 1082 or be emailed at This email address is being protected from spambots. You need JavaScript enabled to view it..

Posted by John Joe Morgan