Josh Patrice just released a webinar, providing tips and information to small business owners when it comes to their Search Engine Optimization (SEO) problems and needs.

He reiterated the importance of  fully utilizing the social community to successfully establish an online presence of a company and spread brand awareness.

It can be concluded that the SEO works does not simply stop on optimizing a site.

It is a combination of good content marketing and customer engagement on different social networking sites such as Facebook, Twitter, Linkedin, Foursquare, etc.

If you don't have a clue on where to start when it comes to SEO, call us at at (632) 499-1082  or email us at This email address is being protected from spambots. You need JavaScript enabled to view it. for a free consultation.  

The Northern Office – Innovative Marketing offers good content marketing, website design, and social media strategy to our clients. TNO also provide sales support, multimedia marketing services, and monthly reports for small business owners. 

The idea of being above the fold had crossover from newspaper to the Internet. Its goal is to catch the attention and interest of readers by placing the most important news on this part. The same goes for the Internet. This position is given to the most integral information about the company such as its name, feature, and social media like/share button. This is a part of a site users see first. It does not need to be scrolled down. Readers are said to stay more and read more when place on this part.  

It’s Okay to Go Low

But that doesn’t mean that being below a page cannot work. Today, many brands have adapted  the idea of scrolling down below the fold. With the creation of a mouse with a scroll ball, and smartphones, people have become accustomed to scrolling. Sites have become more flexible. They are able to change their resolution from a desktop or laptop monitor to a smartphone screen.Many studies have confirmed that more user engagement are generated below the fold. But with this scenario, the challenge of how to make sure the user continues on with reading the site until the end arises.

Keeping Up With the Engagement

There are two things that will make a person stay on the page longer. These are good content and beautiful design.

Yes, it may be tiring to hear the same thing over and over again. But having good content really works. Content really is the king. People are on the quick search for things. If the site is filled with nonsense drabbles then visitors are likely to go away at first glance. Avoid using the same old information. If it cannot be avoided, present it in a new way. By listening to what is being talked about in an industry and the latest trend in the world be it in the entertainment or fashion industry, content can be curated. Giving a new and refreshing take on a topic that has long been discussed using the same view.

Besides good information, having a good web design should be taken into account. Humans are visual beings. People are attracted to a great mixture of contrasting colors. With this in mind, many sites started using the Parallax scrolling which has been around since the 1940s. This is a computer graphic technique that creates an illusion of depth. The background moves slower than the foreground. Through this interactive fold design, companies are able to keep users engaged. Users are motivated to stay because something new happens with every scroll down. It gives a company the opportunity to share their story about their brand and product. Its design provides instant feedback from visitors.

So be sure to keep this in mind, by having the right blend of content and design, users are definitely going to stay longer on the site. This makes the engagement long lasting and memorable.  But remember not all sites need to have an interactive design. Be sure to evaluate one’s site first before changing anything. Sometimes, good and reliable content along with a simple design is all it needs.

Don’t have any idea on what to do with your fold? Call us! The Northern Office-Innovative Marketing has the experience and knowledge when it comes to web design. We provide great insights on what clients can do for their site to look great from top to bottom. For more inquiries email us at  This email address is being protected from spambots. You need JavaScript enabled to view it.m or give us a call at (045) 499-1082. Posted by John Joe Morgan

“Publication is a self-invasion of privacy.”-Marshall McLuhan

The Communication Theory philosopher, Marshall McLuhan, captured the very essence of today’s talk when it comes to privacy with this quote. We alienate ourselves with the emergence of different social networking sites and social applications that can be use through the internet. Private recording and photos can be easily uploaded and distributed online.

Some of them are okay but others can result into tarnishing your life’s work of building relationships and reputation. The privacy risks that the internet offers to unknowing and unvigilant users are staggering. We have identity theft, illegal use of credit card information, defamation, and blackmail or extortion. Countless people have been victimized by these scams. Many have lose their money, jobs, identities, and lives just because they posted information about themselves online. But it doesn’t mean you have to steer away from the internet. You just have to be mindful of the things you share online to avoid such risks.

Steps To Protect Your Internet Privacy

• Use up-to-date antivirus or anti-spyware software. There are viruses created with the sole purpose of getting your personal information such as name, birthday, address, and bank accounts. · Use websites that provide security and protection when dealing with online banking and shopping. This assures you that your money is well-taken care of.
• Have a strong password. Combine letters and numbers instead of using words and numbers that can be easily connected to you.
• Never ever share your passwords to others unless you are sure of their trustworthiness. You can’t be too sure that others won’t do anything harmful on your account.
• Ensure the security of your home and office wi-fi connection. This secures you that others won’t be able to access your accounts easily.
• Avoid disclosing personal information when joining online forums and on similar sites. You can use disposable email accounts for verification purposes.

Remember to think before disclosing any personal and confidential information to others. By following these simple reminders, you are able to protect yourself from harmful effects of too much sharing of personal information online. Remember that there is a limit to what you can tell others online. Since we don’t know who is on the other side of the computer. Besides, there is nothing better than sharing personal things to those we trust. Again, as a word of advice and caution, think before you post.

Want to know more about online privacy? Contact us. The Northern Office - Innovative Marketing offers vast amount of information when it comes to the Internet. To ask for a consultation on how we can help protect you and your business’ most confidential information email us at  This email address is being protected from spambots. You need JavaScript enabled to view it. or give us a call at (045) 499-1082. 

Every physical devices and I.T. networks have greatly influenced our personal lives, our economy and most especially, the world of business.  

Since the birth of new technology, businesses needed to adapt on the transformation and learn the new ways of transmission.  While new technology may have many probable drawbacks, we cannot deny the fact that it mostly brought development and faster transactions.

As technological innovation reshapes market preferences, businesses strive to meet the ever changing consumer demands.  New technological goods are driven by market demands and businesses needed to keep pace with innovation and adopt new technologies. Technology constantly changes and new products and techniques will be introduced. As the digital world develops, consumers’ expectations are rising quickly. The bar is high for consumers’ satisfaction in the modern digital world and it is inevitable for some to question its ability, quality and reliability. Some issues and questions about new technological goods are:

• Can it help?
• Will it save time?
• Will it improve user experience?
• Will it help me gain revenue?
• Is it worth the investment?
• How efficient is it?
• What about risks?
• Why there is a need for constant update?
• What about my security?
• How will it change competition in our industry?
• Will it help us reach our business goals?

Despite of the beneficial factors that technological advancement brought, many are in doubt of its competence. There is always two sides to everything: Good and Bad. Technology can have a positive and negative effect. Yet, do we need technologies? Yes, because they are making almost every aspect of our lives easier and comfortable. It’s just a matter of knowing how to balance everything so we won’t be living our lives that solely depends on technology alone. Digital technology is likely to become a predominant sales channel. Many industries are starting to develop their IT and/or online technology in order to improve productivity and keep pace with the competitive market.

The Northern Office Innovative Marketing makes use of online marketing technologies, social marketing technologies and web-based technologies to help companies reinvent consumer experience and enter new markets. For more information on how TNO can help with your IT strategies, call (045) 499 1082 or email This email address is being protected from spambots. You need JavaScript enabled to view it..   Posted by John Joe Morgan  

Site ranking is the position of a website in search engines such as Google, Yahoo and Bing during a keyword query. Every company aims to be on the top spot or at least on the first page of a search engine results page (SERP) whenever an online visitor searches for something that is relevant to the company’s products or services.

This is because numerous studies show that the web audience usually check out only those who are on the first page of the SERP and that they, more often than not, click only the first link on it. Reaching the top spot or at least rank on the first page of the SERP is not an easy task.

Listed below are some of the most common mistakes that many SEO practitioners commit that affect the site rankings of their clients. Take your time in reading each of the items and find out if you are committing the same mistakes. In that way, you can start correcting those errors and eventually improve your site ranking.

Website Stability

This problem is mainly because of a problematic host or a poor server or worse, both. Try to minimize your site’s downtime as much as possible. And whenever it occurs, make sure to fix the problem right away so that you can get your site up and running again in no time. This is so you can avoid getting penalized by search engines not to mention, losing potential profit.

Poor Site Speed

It is a must for a website to get all its pages to load quickly to encourage online visitors to continue browsing the site and even come back for more in the future. In the web world, a lot of online browsers are impatient. And if loading takes a lot of time, no matter how interested they are about the offer, they’ll most likely click out and check out some other site. This will surely hurt a site's ranking since Google included site speed when ranking sites. The logic behind Google’s move is that they will also lose profit if a web user switches to another search engine just because Google provided him sites that take forever to load.

Problematic Linking Habits

Authority is crucial for every website. If you provide internal links to every post that you make, it will show the audience that you are credible in your field because you have tackled several concepts that are related in what you do or offer. However, make sure that you do this in moderation. Putting too much internal links on every post can be annoying which can lead to a bad user experience. And when a user did not enjoy browsing your site, chances are that individual will no longer come back to your site next time. Keep your site user friendly!

Keyword Abuse

Anything excessive as they say is not good. Keyword abuse is not an exemption to that fact. Since the web audience is getting smarter as time goes by, many of them can now easily tell if a website is there to provide useful information to visitors or it is there to woo search engines. Avoid doing this since Google has a way of finding out the guilty ones and they could de-rank your site once you are caught exploiting your keywords.

Duplicate Content

Duplicate content is an entire page of content that shows up in more than one location in a website or multiple sites. Search engines will then get confused on which link to index and include on the SERP if the same content is found in different locations. If you want your site’s ranking to continuously climb to the top, make sure you do not have this SEO problem.

Out of Date Site Maps

The site map is like the table of contents of a website. The problem about many websites is that once they have set up their site maps, they forget about updating them (site maps) whenever they made changes on their sites. The impact of that is newly added important pages may not be found easily by your viewers. And if viewers are already having a hard time locating that page in your website, Google will most likely miss those new additions as well resulting to indexing failure.

If you are still unsure if your website is suffering from the SEO mistakes mentioned in this article, our best suggestion to you is to communicate with your marketing department so they can check on this matter right away.

Are you looking for professionals who can check the SEO status of your website? Get in touch with us now!

We, at The Northern Office – Innovative Marketing, can help you on that matter and even on other marketing efforts that you need. You can give us a ring at (045) 499-1082 or email us at This email address is being protected from spambots. You need JavaScript enabled to view it. for more information.