Displaying items by tag: web visibility

Web visibility is definitely the main goal of any company or individual who would like to make it big on the internet. These days, two of the most effective ways to do just that are to create press releases (PRs) worthy of media attention and SEO articles that are mind engaging. A Press Release (PR) in simple terms is a piece of fresh and factual information that is being forwarded to different media outlets to help spread the word about it. An SEO article on the other hand is a written piece of knowledge that talks about a concept or an idea that is related to the main product or service of a company. The main difference between a PR and an SEO article is that a PR is solely centred on facts and that an SEO article can be based from facts or it can be based from opinions usually from a professional in that particular field or it can be both. However, one of the mistakes that most companies do is to bombard their readers with lots and lots of articles and press releases that do not really have engaging contents making those entries a total waste of web space not to mention a waste of time, energy and effort both from the writers and the readers. Just like the old saying, “quality over quantity”, it is much better and absolutely much wiser to create one well written PR or one knowledge-rich SEO article than posting dozens of poorly researched articles and misleading PRs. A PR that contains exciting and important developments about a specific product will definitely catch the attention of that product’s target web community. However, a PR that contains pretty much the same content or little to no new information about a particular service will only bore its target market and may even be tagged as a spam. Moving forward, an SEO article that is loaded with fresh, well explained and engaging concepts will definitely make the readers hooked and looking forward to future write ups. Nevertheless, a substandard SEO entry that contains useless or redundant or worse, plagiarized content will not only turn off the readers but more importantly, it will tarnish the credibility and reputation of the company involved. Companies should not get scared or worry too much if they do not have a lot of articles and PRs to send out to the online community regularly as long as they make sure that they send out a well-researched, neatly presented, honest, engaging and accurate write up every now and then.  Hopefully, more and more companies will start to realize that one write-up that contains a neatly written and attention grabbing news can beat a bunch of articles that contain nothing but a string of words that make no sense at all any day. Do you already have an incredible team that is working on creating fresh and exciting PRs as well as high quality SEO articles for your company? The Northern Office – Innovative Marketing is a company that provides just that and even more! TNO also offers free consultation and assistance when it comes to Content Marketing, Creation and Distribution for SME’s/ You can email us your inquiries at This email address is being protected from spambots. You need JavaScript enabled to view it. or give us a call at (045) 499-1082. Posted by John Joe Morgan