We often neglect the importance of what we are putting out in the world wide web because we are always in a rush to get and publish any information we have to our customers. But the more we rush, the likely chance we overlook what’s really important, and we prevent ourselves from reaching our marketing objectives. In this article, we have enumerated some reasons why content strategy shouldn’t be taken for granted in online marketing. 1. Rankings depend on content. Google keeps on reminding us that high quality content adds a great deal of factor to the search engine criteria. Good content leads to greater potential of online visibility. To get better rankings, your content should be: ✓ Relevant ✓ Organized ✓ Original ✓ Factual ✓ Keyword-rich ✓ Error-free For tips on creating a credible content, you may read our article on creating a killer content for your website. 2. Good content engages visitors. Content is important because it keeps the people informed; and valuable information is what people seek. When you give them information they can not only use but also share, you are giving them a reason to come back for more and creating authority. Come up with clever ideas to engage your site visitors. Give them something useful and beneficial and they will stick around. 3. Content represents your brand. Content is usually the first thing your visitors will look at, aside from the design and layout. Your content reveals the tone, style and image of your brand. While some may neglect it, corporate or brand image through content is important to earn and retain loyal visits. Garnering a loyal following develops you brand’s reputation and at the same time reinforces your brand as an authority in its field. 4. Content provides support. If people want answers, they would typically use the internet to search online to get information. One of the purposes why your website exists is to provide assistance in case your customers need something. Good customer service can serve as a great way to create a lasting impression with your customers so providing good support is key. Content is part of support as it imparts knowledge needed by a person to complete their transaction. These questions should help you analyze the quality of your content.