Subscribe to this RSS feed

John Joe Morgan

Wednesday, 15 December 2010 13:28

If you’re not familiar about RSS feeds, an RSS (Rich Site Summary) is a format for delivering regularly changing web content.

 RSS solves a problem for people who regularly use the web.RSS allows you to:

*Easily stay informed – by retrieving the latest content from the sites you are interested in and regularly follow.

*Save time – by not needing to visit each site inpidually.

*Ensure your privacy – by not needing to join each site’s email newsletter. So why are RSS feeds valuable to a marketing campaign? And how does it make a difference? When it comes to Online Marketing strategies, it is essential that a company conducting business over the internet reaches the maximum possible audience. You may have top quality products or the best deals available, but this would be completely useless if no one sees it. An RSS can be used as a tool by websites to increase their chances of getting noticed by its target market.  

By using RSS feeds, the content of one site is also visible on another website.  Whenever new information is added in to the feed, a notification is sent to the user and news readers to easily monitor the feeds they’ve subscribed to. The online business world is basically revolving around the need of getting “quality traffic.” As difficult as it is to acquire quality traffic, RSS can be one of the most effective tools in promoting your website.

One way of getting more traffic and more importantly making the traffic come back to your site over again, is by having your own blog with an RSS feed.  RSS feeds can be used for articles, news updates, even ezines. An addition of RSS feed to your blog or website enables you to add theme related content.  This will help increase the level of popularity of your website with the search engines.  

You can also increase your page ranking by driving more traffic to your page by regularly updating the website page content. Making use of a feed gives an article better chances of being read, rather than if it was sent through email which is subject to how often they open their emails, spamming filters, and virus threats.

The Northern Office - innovative marketing support uses proper search engine optimization techniques when it comes to online marketing and reputation management. TNO creates websites for its clients that are search friendly and rank very well in major search engines.

TNO also provides an array of services like Content development, Social Media and many more. If you need help in making your brand dominate the front page or If you need an assessment of your SEO efforts for your website , click here.

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Monday, 06 December 2010 16:34
What is Marketing?, Marketing is often considered as something that you do to generate revenue. It involves creating new products and spreading information about that product to your potential customers. It deals about selling maintaining that good relationship that you have with them which benefits both the customer and the marketer. But most of all its all about making money. Some say that marketing is EASY- that is you could instantly make a sale, but in reality IT’S NOT. Marketing involves a lot of work. As they say “patience is a virtue”, well you would have to agree with that specially if you are a marketer. Work hard and you get better results. Here are some tips to help you along the way: · Remember, You can not always please everyone, so be ready for anything that could happen. Learn to keep in touch with your clients it might make things better. · Be ready to mingle around with people that you might not like, but when you are a marketer you have to keep and get new clients even if you have to fake a smile or so sometimes. · Make sure that you like the people you work with, this is very important, how do you expect to come up with good output at work if you cannot even discuss details about your marketing plan with your colleagues. Misunderstandings happen but when you are working with people that you are comfortable with, you can freely share your ideas. You marketing is not for you if you do not know how to deal with different kinds of people everyday. Also, a little humor does not hurt, Laugh and go with the flow. · In Marketing it does not really matter how good you were in school, what matters is that you have what it takes to make your customers happy. · Having a background in Marketing would be great only if you knew how to apply it in the market. You could be the king of kings when it comes to knowing every technical thing in Marketing, but know this, you WILL make a mistake, and when you do, dust yourself off and learn from it. · Change is fast and inevitable. You have to always be in tune with what’s new and what’s innovative! but make sure not to jump on everything too quick. Think first! Research and be creative. Having a complete marketing plan is the key to be able to generate revenue and to develop a working two-way communication between you and your target market. · Finally, Do not market anything that you do not like! Try out and get to know the products of your clients. If you know how good the product is then you could market it easily.
The Northern Office is an innovative marketing consultancy firm in the Philippines, and we are always on the lookout for aggressive and confident marketers! Could you be one of them? Send us your resume with a cover letter via email This email address is being protected from spambots. You need JavaScript enabled to view it. Northern Office can help companies in the Philippines and abroad develop and convey the perfect marketing message to specific target markets.  Contact us today for a free marketing consultation and get your marketing plan on the right track!Telephone No: (+63) 45 499-1082 SMS No: 0928-552-5957
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Wednesday, 01 December 2010 09:09

Here's the first weekly roundup, update yourself on the latest on SEO for the past few weeks.

Instant Weekly Roundup - Free Wordpress Plugin
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Wednesday, 08 December 2010 16:42
 
With the boom of Internet commercial activity,  Online marketing is now the ‘big thing’, in any marketing plan.  Any business would want to improve their online marketing performance - in particular enhancing your ROI and efficiency.  As the year 2010 ends, now is the perfect time to prepare for next year’s crucial marketing activities, and hopefully get better results.
Here are some tips to get you started:
1.  Start doing your online marketing plan, it would be better if you finish it before 2011 comes.
What to do:
*  First, you must be able to identify your target market.  Look at your existing customers.  You should be able to distinguish which customers are profitable, loyal to your products, easy to talk to with, give out good referrals and more.  You must look into who your products or services are really applicable to.
 You can not say that your product or service is for everyone, you must concentrate on those that really matter.
*Second, determine your goals. It must be SMART.  Specific, Measurable,Attainable, Realistic and Timely.
*Third,  Make a schedule for your day to day and 12 month plans.  Make sure that you follow it.
 
*Lastly, Make sure that your site’s content,social media channels and other online marketing efforts are uniformed.  Consider good and bad feedback.  Use them to improve your marketing efforts.
 
2. Ensure that your website’s content and information is relevant to your target market.What to do:
 
* Design your website according to your target market’s preferences.  Make it attractive to them.  Use the same ‘language’ they use.  Show different versions to  people with different languages. *Make your site fully functional via mobile phones etc.
 
3.  Make your site accessible to search engines.  You should have key phrases and Fast download speeds.
 
4.  Set up Website Analytics
What to do:
* Set goals so that later on you can check if you are meeting them and you would know how your progress is.
*  Integrate your site or set values to see your actual ROI for online activities.
 
5.  Be sure that your data is always organized.
 
What to do:
* Have all important data like your customers or prospects, proposals, sales, inquiries, campaigns, referrals in a spreadsheet so you can find and use it easily.
 
In the crowded and competitive environment of the online market, websites must stand out and reach the right audiences.
 
The Northern Office is an innovative marketing support company in the Philippines that provides a complete range of online marketing services and strategies that can address all your requirements from a new website launch to a complete company re-branding. Contact us today for a free marketing consultation and get your marketing plan on the right track!
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Monday, 03 January 2011 14:57

It is important to make sure your online press release efforts help boost your company’s search engines rankings, it is also essential to consider what happens after people stumble upon your news releases. Do not forget that you are not just writing for search engines. Effective press releases are targeted toward both search engines and readers. Here are some tips:

  • Make headlines convincing. Press release headlines should be short and catchy. Make each word count.
  • Hook the reader with the first paragraph. The first line should be enticing, concise and direct to the point. It should summarize the five W’s: who, what, where, when and why.
  • Use anchor text links. Hyperlink your keywords to pages on your blog that are optimized for the same keywords to ensure that when press release syndication network distributes the content, your keywords are still hyperlinked to the content that you are promoting.
  • Put a strong invitation for action. You have caught your reader’s attention, now you should invite them to take action. This could be for them to visit the blog, subscribe via RSS or sign up for email alerts on new posts.
  • Choose an interesting press release topic. You should publish a release about your most popular posts. Focus your release on the trend.
The Northern Office is a marketing consultancy firm specializing in innovative marketing support for SME’s.  TNO provides an array of services Online Marketing, Content Development, Search Engine Optimization, Social Media Marketing etc.    Other marketing activities are also being utilized to further reach and interact with the online audience, like press releases, news letters, forums and sales support.  Contact us now for a marketing consultancy.
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