Search Engine Optimisation is used to describe the process involved in designing your website in a way that it will appear higher in search engine rankings.  It has played a vital role in ecommerce.  It has been growing rapidly through out the past years, which has brought about success to many online businesses today.

• 1993-1995, On-Page SEO, the only way you could perform any kind of SEO was through on page activities which included making sure that content was good and relevant.  Search Engine Submission had webmasters physically submitting their pages to Yahoo Directory for Indexing.
• 1998- SEO could now improve the number of incoming links to their sites.
• Late 2002- Domain authority has emerged.  SEO grow the value of their websites from websites with authority.
• 2006- Link Context is the text around a hyperlink.  SEO’s used that to improve the content of the website as a whole.
• 2009- 2010,  User Signals- it decreased the amount of time that people needed to spend in searching to find what they want.  As users search better results come up.

Search Engine Optimisation has really come a long way and it is still growing.  It is something that can help improve Online Marketing. The Northern Office provides a complete range of online marketing strategies from a new website launch to a complete company re-branding! Need help in making  an effective Online Marketing plan? Contact TNO for details.

Search Engine Optimization (SEO) is certainly growing.  According to many experts, many people use search engines for simple navigation.  If not for SEO, the search engines would not have existed. Nearly 80% of Internet traffic today begins at a search engine. Everyone  searches their favorite and most wanted articles and information through search engines.  

SEO growth factors in the past 16 years:

• 1993- Netscape Navigator was launched
• 1994- Excite and Lycos launched
• 1995- Internet Explorer, Infoseek, Yahoo’s Opentext partnership and Altavista launches.
• 1998- MSN makes a debut in search with inktomi.
• 1999- Altavista loses so much ground to Google that it changes tack then fades from the limelight.
• 2000- Google Toolbar becomes available allowing SEO’s to sees their PageRank.  Google Adwords was also launched.
• 2002-  Adwords re-launches and works much better, becoming the most popular paid search platform.
• 2003-  Google changes its algorithm to combat web spam
• 2005- no follow tags are created as a means to combat spam.
• 2006- XML sitemaps allowed webmasters to display to the search engines.
• 2009- Google released an update called “Caffeine” which improved the speed of indexing.
• 2010-  previous factors has resulted in the quality of websites today and the Internet itself.

The overall growth of SEO along the years has affected everyone, it has made things easier for people.  It has opened up doors for Online Businesses. The Northern Office is a marketing consultancy firm specializing in innovative marketing support for SME’s.  Need help in generating more traffic to your websites? Contact TNO now.  

IPv6 or IP version 6 is the next generation Internet protocol which will eventually replace the current protocol IPv4.  The primary difference is that IPv6 uses 128 bit addresses as compared to the 32 bit addresses used with IPv4.  Among other things, this improvement is expected to make assigning addresses to wireless devices easier and accommodate the myriad smart network enabled devices that will surround us in the future.

• Faster Searches: Google Instant can save 2-5 seconds per search. By predicting your search and showing results before you finish typing.

• Smarter Predictions:  You might not know what you are looking for exactly at times, but predictions help guide your search.  There is a top prediction shown in grey text directly in the search box,  so you can stop typing as soon as you see what you need.

• Instant Results:  Just start typing and results will appear right before your eyes.