Building relationships can be a difficult task, but maintaining it is even harder. Constant communication plays a vital role in developing customer connections, which in turn generates revenue and loyalty. Clients are normally eager to know more about the products or services you offer so you have to interact with them regularly.

Send them info and of course reply! Remember to regularly update your market, no matter how simple the news maybe. When you do this, you’ll likely receive inquiries, comments and the like asking for more information. Be courteous and take the time to reply to them one by one.

This will help you gain trust from your clients. This is also an effective way of letting them know that your replies are personal and not automated which can be a turn off for other customers.

Always remember that they need answers. Don’t just reply, answer their queries and give some suggestions! It is a common mistake that most email replies only redirect customers to the website. It is more sincere if you direct their questions and still include your own recommendations.

Recognize clients’ post and share them in your own site. Make sure you recognize your clients and react to whatever feedback they give, whether they are positive or negative. This will not only give you good insight as to how you can improve your products/service, but also appreciate the positive testimonials you are getting from customers.

Simplify your language. Be simple, concise and clear when it comes to communicating with customers. Not everyone will understand specific industry jargon. It should be something that they can relate to and something that can drive longer conversations.

Track conversations for security. Print all your conversations or at least keep an electronic record of all of them. You’ll never know when you’ll need them. Tracking conversations is as important as keeping your money in a safe box. The data from your conversations can save you from future problems and can solve your dilemmas.

You can also find new ideas for your content in order to improve your website. The greatest internet marketing strategy is communication. It can cross borders and reach millions with just a few words. Keeping your lines open and regularly updating your website and social media can make a huge difference.

For more online marketing tips on how to effectively communicate with clients email The Northern Office at This email address is being protected from spambots. You need JavaScript enabled to view it. or call (045) 499-1082. 

A good salesman earns customers approval through his sales talk. A good sales page generates money through good website content.

. A Sales page is the place where the online salesman and the customer first meet. It is a place where the clients make their decision regarding your product. A strong sales page can already persuade a prospect buyer by simply clicking on your website. Content, website design and an effective call to action button are just few essentials to keep the sales coming.

So where will the money come from? Here are simple tricks to attract your customers and of course that additional income you’ve always wanted.

1. Create a user friendly and time worthy page.  A confusing page can easily make your readers leave your site immediately. Make sure that you have a page which is easy to navigate. Don’t use profound words. Keep it clear and simple since you are trying to get a buying decision. Know your product and brainstorm for variety of ideas. Research on how your competition does it and make good use of that knowledge in creating a better content. Know the elements why other people subscribe to certain sites and apply it on your own.

2. Focus on price and product details.  Focus on the product that you are trying to sell to the user. Provide a detailed description of the product including why it is useful and how it can solve the problem. It is also convenient if you provide the price already for the users to decide right away if they should buy it.

3. Stop pretending. Some sites are promising that they can do this even if they can’t, in order for you to purchase them. This is not good. You may lose your customer’s trust that they will not purchase back on your site. State clearly that you put up this site with the purpose of selling items or services. Give them a little insight that you are hoping that they buy from you and recommend you to other people. You can also suggest what to buy because it answers their solutions but never force them to purchase it.

4. Avoid long texts; use graphics instead. You can engage more customers by providing a video, posters or images wherein they will not notice the length of their stay in your page because they are enjoying it. Some people are only scanning and hate reading; but with pictures it can clearly show what to expect from you and the products you offer. Visual elements in the sales page are more interesting than letters.

5. Write your P.S. If you got the right stuff. It would be easier for you to direct your customers to the call to action button. Don’t forget to sum up everything in your content and emphasize the benefits that they can get. Remind them also of the solution that directs to their problem.

6. Provide a risk-free environment. Guarantee your client that you site is not a spam or would cost them every time they click on it. Don’t push too hard to drive many readers who are not customers. Start with few targeted ones, and then offer what you can for them to build their trust in you.

7. Seek for testimonials and feedbacks. Many are interested if your customers have something to say. Sometimes they even ask how the products work and are interested on success stories. Find a way where your previous customers get results despite their hesitations. Through this your new customers will throw their worries away from your product. If you know what you can offer, it will be easier for you to write a lot about it. A good design is what captures your customers at first sight. But a good content can engage your clients to stay and make frequent visits on your site.

If you have a hard time on having a strong sales page; we can be of great help. At The Northern Office - Innovative Marketing Support, variety of solutions is offered to answer your needs. Just dial this number (045) 499-1082 or communicate with us via email at This email address is being protected from spambots. You need JavaScript enabled to view it.  for free consultation. Posted by John Joe Morgan

If you don’t know where to start in your marketing plan try a Social Network Marketing overhaul! Remember that your clients and prospects spend hours in photo sharing, chatting and updating of their status through different social networks like Facebook, Twitter, Google Plus, Linkedin and even Foursquare.

So it’s only logical that you should also maximize this unique online marketing space.

• Create and Update Social Network Accounts. With all the different social network sites out there, it can take a bit of time, but it is all worth it. Remember, this is a great venue to directly talk to your clients and make a good impression. With social network marketing, you can:

✓ Attract more customers

✓ Increase sales

✓ Create a strong brand awareness

✓ Build customer relationships

✓ Gather unique insights

Once you have your social media in place, you should also make sure that your website is functioning properly. One of the worst things for a website are 404 errors or broken links in your site. It not only leaves a bad impression on your sites visitors, but it can also spell bad news when it comes to your ranking in search engines.

• Fix the broken link. You will definitely drive customers away if you have error pages. Broken links happen when something is deleted or moved resulting to an error page. Once your clients see this they might change their minds in choosing you to be their partner. Here are some tips when dealing with broken links.

✓ Create a good 404-error page – minimizes the bad impression by providing other useful information for your visitors

✓ Implement Redirects to avoid broken links

✓ Check your site regularly and repair broken links as soon as possible

✓ Relaunch it on your site if necessary Once your website is in great shape, it’s time to track your progress. You need to measure the performance of your website in terms of visitors and engagement. As for social media, interaction is the key.

• Be creative on your dashboard. Dashboards on your content management system usually track all marketing web campaign activities and statistics.

They usually measure the efficiency of your content. It allows you and your readers to see real time feeds from whatever content you post on your web.

✓ Track data

✓ Filter feeds

✓Website links

✓ Links to Social Network Profiles

At The Northern Office-Innovative Marketing we make sure your online marketing features a complete strategy from your website to your social media, down to your performance. We also give ideas for your web content strategy. Call us at (045) 499-1082 or email us at This email address is being protected from spambots. You need JavaScript enabled to view it. if you need any help or consultation with your company’s online marketing plan.

With all the information available over the internet and all the possible venues to connect with your audience via social media, It is important to lay the groundwork for an organized way of managing all your channels. These are very important so pay attention to the details. They can be of great help for your own website and your social media accounts.

• Try out Buffer. Buffer is a free and easy to use social media management tool that can provide you with analytics of your accounts’ performance, manage several accounts at once and allows you to invite your whole team to make consistent sharing easier. You can use Buffer on your web browser or via mobile.

You can also integrate major reader apps so everything is within your fingertips.

• Create your hootsuite. HootSuite is a social media management system that’s more applicable for businesses and organizations. It manages multiple social profiles in one place for better execution of collaborative messages across multiple social networks. This gives you the ease of multiple signing in and of course remembers your different passwords. This is a paid-service with a limited but free version.

• Scan google reader. Google is not only a search tool and a site for checking emails. It has evolved into different varieties catering all the services needed by the subscribers. Google reader lets you keep track on your favourite websites without visiting them one by one. They appear as newsfeeds and it marks the items that you have read so you can easily come back to them later.

• If this then that is IFTTT. This one is pronounced like “LIFT” without the L. It introduces channelling to different websites such as Facebook, Twitter and many more. It basically helps automate certain tasks through a series of triggers, under the premise that if a preset event happens, then the automated system should do this.

A simple example would be, IF I post a status update on Facebook, THEN it should be posted on my Twitter. That simple IF-THEN event is called a “Recipe”. With this simple recipe, when you update your Facebook, it automatically updates Twitter with the same update, which saves you time and effort.

Internet Marketing doesn’t need to be a difficult task.

Call The Northern Office Innovative Marketing at (045) 499-1082 or send your email at This email address is being protected from spambots. You need JavaScript enabled to view it. we’ll help you with your online marketing plan, from social media management, web redesign to web content and maintenance.

Nowadays, one of the most important things in our minds is how to make money. You have to earn it, keep it secured and maximize its use or else the money you have now might end up to nothing. Here are a couple more tips to help you manage your money better, especially when it comes to your company’s money:

• Set new money trends- Always be results-oriented. Don’t just follow where the money is but instead create ways to go beyond those money making ideas. If Social Media is a great medium for business, evaluate your business to see if you are using it effectively. Don’t just follow market trends, create them! If you can generate more business by outsourcing a few tasks, do it! You are the only one who’s responsible for how you make your money and how you spend it. Focus on where you are most efficient.

✓ Define you own set of goals- be realistic and feasible.

✓ Walk the talk- if you know what you want, act on it!

✓ Be resourceful- utilize everything you have and put it to maximum use

• Restrict your budget- The hardest and the most effective way in achieving more money is to plan out your costs and budget. You should know how to utilize your money and allocate exact amounts for every expense so you can prevent overspending.

• Know your Income- Keeping track of your money plays a big role in organizing your budget

• Write down your Expenses- determine first your fixed expenses - these are the ones you pay monthly - then jot down your variable expenses which are the items you can change the amount like electricity, gasoline bills and etc.

•Compare your Expenses to your Income -Track your Expenses and Adjust if Necessary

• Study MS Excel- Learn how to use a spread sheet to encode all your spending information.

Excel can help you perform automatic math solutions, charts, table and graphs. It also provides you a variety of features that lets you explore, manipulate, manage and analyse data with just one document.

✓ Useful in budgeting

✓ Data organization

✓ Good for data encoding and tracking

✓ Math formula- ready

✓Chart, Tables and Graphs for data presentation

Everyone works hard to earn money and make it grow. So if you want to use your money wisely, think of ways for it not to go to waste. To learn more tips in money handling for your business call The Northern Office-Innovative Marketing at (632) 499-1082 or email us at This email address is being protected from spambots. You need JavaScript enabled to view it.