If you’re not familiar about RSS feeds, an RSS (Rich Site Summary) is a format for delivering regularly changing web content.
 
 RSS solves a problem for people who regularly use the web.RSS allows you to:
*Easily stay informed – by retrieving the latest content from the sites you are interested in and regularly follow.
 
*Save time – by not needing to visit each site individually.
 
*Ensure your privacy – by not needing to join each site’s email newsletter. So why are RSS feeds valuable to a marketing campaign? And how does it make a difference? When it comes to Online Marketing strategies, it is essential that a company conducting business over the internet reaches the maximum possible audience. You may have top quality products or the best deals available, but this would be completely useless if no one sees it. An RSS can be used as a tool by websites to increase their chances of getting noticed by its target market.  
 
By using RSS feeds, the content of one site is also visible on another website.  Whenever new information is added in to the feed, a notification is sent to the user and news readers to easily monitor the feeds they’ve subscribed to. The online business world is basically revolving around the need of getting “quality traffic.” As difficult as it is to acquire quality traffic, RSS can be one of the most effective tools in promoting your website.
 
One way of getting more traffic and more importantly making the traffic come back to your site over again, is by having your own blog with an RSS feed.  RSS feeds can be used for articles, news updates, even ezines. An addition of RSS feed to your blog or website enables you to add theme related content.  This will help increase the level of popularity of your website with the search engines.  
You can also increase your page ranking by driving more traffic to your page by regularly updating the website page content. Making use of a feed gives an article better chances of being read, rather than if it was sent through email which is subject to how often they open their emails, spamming filters, and virus threats.
 
The Northern Office - innovative marketing support uses proper search engine optimization techniques when it comes to online marketing and reputation management. TNO creates websites for its clients that are search friendly and rank very well in major search engines.
 
TNO also provides an array of services like Content development, Social Media and many more. If you need help in making your brand dominate the front page or If you need an assessment of your SEO efforts for your website , click here.