HTML HTML stands for HyperText Markup Language. This is the standard language behind most websites and what the search engines read when they look at/crawl your site. It is made up of hundreds of tags which has all the content on your website and tell the search engines exactly what is in that content.
You can easily see this by going to any website and view the page source by hitting ctrl+u on your keyboard. Each tag opens with an angle bracket and the tag closes with an angle bracket followed by a forward slash and another end bracket (i.e.
CSS CSS stands for Cascading Style Sheet and dictates the way the HTML code looks and is presented.
XML XML stands for Extensible Markup Language. This language is more generic and is one that is read by a computer. In online marketing, you most likely need to have a XML sitemap, which means having a map of all the content on your site because search engines specifically prefer to read this format.
CRM CRM stands for Customer Relationship Manager. This is great at making sure that your sales team can see what revenues have increased. It also helps identify things like who are your loyal customers and what aspect of your business is not doing too well.
CMS CMS is a Content Management System commonly used to manage the content of your website. Examples of this are Joomla and Wordpress. They allow you to access a private admin area where you can either add, edit or delete pages of your website.
URL Uniform Resource Locator states exactly where your content is located on the Internet. Example: http://www.thenorthernoffice.com
SERPs SERP’s stands for Search Engine Results Pages. If you hear your SEO telling you that your site is at position 20 in the SERP’s, this means your site is appearing around the middle of page 3. Its best to have you site appear to a closer position.
SEM SEM stands for Search Engine Marketing and can encompass just about anything that involves publicising your website on the Internet. In includes things like SEO and PPC, social media, and Online PR.
SEO You would probably hear this one more, SEO stands for Search Engine Optimisation. The purpose of this is to improve your websites visibility in the organic search engine results pages.
PPC PPC stands for Pay Per Click. These are the results that appear in the paid results in the right hand side under the heading ‘Ads’. You only pay when someone actually clicks on your ads. There are still other acronyms and marketing jargon that you might encounter later, but this should give you an idea about the basics of online marketing.
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