The internet is considered as the marketplace of the future. More than just being an effective channel for current events and information, the internet also serves as a gateway that connects customers to businesses and vice versa. With more than 2.5 billion internet users worldwide, there is a huge opportunity for any online marketer to become successful. The only problem is, how you can do it and who will help you to achieve a real online success. Search Engine Optimization (SEO), Social Media Optimization (SMO) and any online marketing effort points in the same direction- Page Rank.
Google Page Rank is influenced by the amount of traffic that your website generates. Page Rank (PR) is not a sole effort of the website but your social media accounts also contribute to web traffic and often coined as off-page optimization.
Easy Influx of Money The internet is the fastest source of information. If you are a buyer who needs a certain product, the internet is the best solution to helping you find the potential companies that can offer you the product you want. If your company is not seen right on the first page, there is a much lower chance of you getting your products and services promoted to your target market. Profit always depends on the rate of sale to your new and returning customers.
Trustworthiness and Customer Loyalty Web users usually have this common notion that websites found on top of search results are more likely to be trusted than those on the lower pages. Well, this makes sense when it comes to Google/ Yahoo Trust Rank. This method is applied by search engines to determine the trust level of a particular site that they want to rank higher on their pages. Customers find it easier to trust your products and services if they will see you on the top page knowing that Google or Yahoo did not bring you on the top spot without good reason.
More Links and Site Connections Sites with higher page rank are often considered as authority sites. More people will click and visit your site and this creates a good opportunity to get more sponsors and add extra monetary value to your company/brand. And most importantly, if you have a higher PR, it will only take few minutes before your content gets indexed by Google. Meaning, any update on your site will be easily seen on search engine results pages and this will lead to more search clicks and link visits. Do you want to see your website on the TOP spot?