Monday, 13 October 2014 00:00

Which Social Networking Sites Should You Use for Your Business? Featured

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The internet is considered as the marketplace of the future. More than just being an effective channel for current events and information, the internet also serves as a gateway that connects customers and consumers to businesses and vice versa.

There are more than 2.5 billion internet users worldwide and behind this figure is a great opportunity for you to turn each of the active internet users into a customer when you have the right tools at hand.

In this article, we will take you to the different social networking platforms ideal for businesses and how you can take advantage of them to capture a larger share of market.


The Top 5 Social Media Sites We Recommend for Your Business



Founded in 2004, this is still the world’s largest social networking site.  This social networking site has 1.28 billion monthly active users or about one-sixth of the world’s population.

How can it help your business?

Facebook is an effective platform for business-to-consumer (B2C) transactions i.e. people who buy and use your products.

If you are a business starter, this social media site can help you introduce your products and services to your targeted audience more easily through its streamlined features and interface. Its popularity is one of the main reasons why it is easier for companies to use it in order to promote brand awareness and generate word-of-mouth marketing.

Facebook also features Business Pages and free insights and analytics that can let users gauge the level of success of their marketing efforts based on audience interaction and feedback.



The power of 140 characters can change your business via Twitter. Compared to other social networking sites, Twitter has more users who access the site through mobile devices, primarily those who want to get fast and accurate information while ‘on the go’.

How can it help your business?

Twitter is considered as a great tool for directing people to your website to generate leads.

If readers trust your expertise based on the quality of the content you share, they're more likely to visit your website. Twitter is also an essential tool to promote events, news and important advisories about the company.



Founded in 2002, LinkedIn is a business-oriented social networking service.  Its main objective is to allow users (workers and employers) to create business profiles and build connections which can lead to real-world professional relationships.

How can it help your business?

LinkedIn is considered as a primary network for businesses, particularly B2B companies.

As a company owner, if you want to extend your network and find potential partners and employees, this social networking site is for you. LinkedIn can also help you pick up the trends in the marketplace and build your business profile online which can serve as a reliable reference to anyone who is interested in checking on your career background.


 Google Plus

Google+ is a social networking service owned and operated by Google Inc. It is not simply a social networking site, but it also has an authorship tool that associates web content directly with its owner or author.

How can it help your business?

Google+ is a breath of fresh air to key consumers who may be on the lookout for a new social experience outside the traditional social networking sites.

Its integration with other platforms like YouTube and Gmail is also another great way to extend your market reach without even stepping out of the Google+ environment.

With its special features like Authorship and Publisher, you can let web users recognize you as the ‘face of the business’ when searching for your articles or related posts on the web.


You Tube

YouTube is considered as the most popular video-sharing site.  This social networking site lets people store videos online and share them with others.

How can it help your business?

With more than 1 billion unique visitors each month and four billion views per day, YouTube can be a useful marketing channel for your company.

YouTube lets users create and share videos not only within its community but even across other social media platforms.

This site can also let you post tutorials, presentations, webinars and testimonials to capture the interest of your audience towards the products or services you offer.


The Booming Social Networks

If you want to explore greater marketing opportunities out of the mainstream social media channels, here are some of the booming social networks we recommend:


Image-Centric Networks

Image-centric social networks like Pinterest, Instagram and Snapchat are starting to find their place in the social networking community as they continue to gain loyal followers on their sites.

If your company wants to find more creative ways to reach younger audiences, these sites can help you.

And one more important thing that you should remember, image-centric social networks like these three are more suitable for companies that want to promote a habit-forming product to its followers.


Micro-Video Platforms

All it takes is less than 60 seconds to promote your brand and that is exactly how micro-video works!

Micro-video is a short form of artistic video that aims to draw the attention of the audience and have them cling to it until the last second. 

If you want to take a more experimental approach to your online marketing, Vine and Instagram, as the leading micro-video platforms, are worth a try.  Just a hint, Vine allows 6-second videos while Instagram allows 3-15 second videos.


At The Northern Office, we believe that social media has evolved into an important online marketing medium of which businesses must take advantage. Social media success does not end once you select the right social media tool, CONTENT still remains as a key player in order to become 100% effective to your online followers.

Call us at +63 (0)45.499.1082 or email us at This email address is being protected from spambots. You need JavaScript enabled to view it. to get more insights on how we can help you improve your social media presence. 



Read 1261 times Last modified on Wednesday, 25 March 2015 13:33