Google recently released an update to its search results ranking algorithm more popularly known as the “Farmer Update” because of the clear focus on removing or demoting content farm websites. The update is internally known as the “Panda” update. Everybody wants to know exactly what happened, who was affected, and what can be done to retain legitimate rankings and avoid being removed from search engine results.
Here's what you need to know to be successful in your SEO efforts with regards to this recent Google update.
1. High Quality Content It has always been Google’s goal to point users to high quality content and high-quality websites. This update basically emphasizes this objective further by penalizing websites that basically copy-paste content from other websites and those sites with numerous ads surrounding the content. Always make sure to have unique authoritative content in your website that provides value to your users. This builds brand trust and increases traffic and usage as well.
2. Consider your Audience Simple but absolutely useful. Before creating content for your website, ask yourself, “is this something that my audience find useful?”If your answer is yes, then proceed and publish your content into the website. The next step would be to monitor your analytics closely and check the bounce rate of your new content. If the bounce rate is high, this could mean that your audience finds the new content to be invaluable. You will have to change it or remove it all together.
3. Stay Calm Looking at the bigger picture, nothing much has changed. If your website has unique content and is useful to your audience, you have little to worry about. If you want to find out if your website was affected in any way, visit the Seomoz website to find out how you can use Google Analytics and identify any effects of the Google update to your site. In any case, the best solution for any website is to improve the design, usability and of course relevant content of the website. If you achieve this, users will link to your website, drive traffic and basically ensure your ranking on top of Google’s search results.
About The Northern Office :The Northern Office (TNO) is a marketing and sales consultancy firm in the Philippines that caters to small to medium sized enterprises that do not have their own marketing department, but are big enough to need it. Our specializations include internet marketing, website design and development, content development, social media monitoring and sales support.