Friday, 04 May 2012 15:14

Online Surveys: 5 Benefits of Knowing Your Audience

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When was the last time you actually asked your customers what they really wanted? If you’re running a business, knowing what your customers want is very important. Conducting surveys with your target audience is often overlooked, but it is clear that surveys are something every business should be doing because having a vague picture of your audience can definitely break your business and your brand.

Basically, online surveys let you find out the interests of your prospects, what your customers really want, and acquire unique market insights that you need to run your business smarter and eventually ensure success.

#1           Establish Business Focus

Surveys allow you to get a better understanding of what your audience needs and wants. This will let you focus more of your efforts on improving your products or services that your audience prefers the most. Knowing your audience through feedback and comments towards your offerings can not only save you time and resources but also give you some clues on the direction you want to take and feel more confident about the services you offer.

#2           Create Stronger Customer Relationships

Letting your customers know that their opinions matter to you makes them feel empowered and important. This gives them a sense of your business philosophy and dedication to providing excellent products and services. This process makes them more interested and eager to work with you. This is how “loyal following” begins.

#3           Real-Time Data Results

Compared to traditional surveys, online surveys allow you to achieve real-time results. This instant data gathering gives marketers the information they need, when they need it. Old data can become irrelevant in today’s fast paced world where people’s needs and wants evolve quickly. Timely information on the other hand is KEY to a relevant and successful marketing campaign.

#4           Automated reporting

Gone are the days of waiting hours to summarize critical survey feedback. Another major benefit of online survey is automated reporting. Same as with real-time data, this helps with real-time statistics accompanied by detailed reporting that can be accessed anywhere, anytime. Marketers that are on-the-go can greatly benefit from this because this leads to improved work efficiency.

#5           Accurate and reliable data

The risk for human error is minimized by online surveys. Automatically generated feedback reports ensure more reliable results and more specific information for use in marketing campaigns. No need for manual insertions. With online surveys, you can achieve more accurate and dependable data that helps you work on your business core and do away with the clutter.

The Northern Office – Innovative Marketing is an independent marketing consultancy firm that helps businesses generates more profit by leveraging their marketing efforts to a whole new level. TNO utilizes online surveys to get a clear picture of your target audience and their needs. We can create effective online surveys to help create better or improve existing marketing campaigns. Call us today at 045 499 1082 for a free consultation. Visit for more information.


Read 963 times Last modified on Friday, 27 March 2015 10:53