Content remains king when it comes to websites. With appropriate and up-to-date content on your site, you will increase traffic and improve your company reputation with site visitors and the search engines.
Each and every article you have written should have its own contribution to make about your brand or company. You are not only writing for the sake of having something to post on your blog site or newsfeed, but your time and effort should always lead to an ultimate goal and that is to convert your regular readers or followers into regular customers.
Creating SEO-friendly blogs can be a little bit tricky, but these tips can help you find more ways on how to turn your blogs into something exceptional to readers.
Draw Up a Plan
Blogs are stories that lead your audience to a target destination. If you do not set a clear path on where you want to take your readers, your article will lose value. Asking yourself these questions can help give more merit to your article:
- What are you writing about?
- Do you have specific audience in mind?
- How can your readers benefit from this article?
You should know how to choose topics that appeal to their interests. Find reliable sources that can help you discover the most read topics, why it is so and how you can create unique content out of these topics.
SEO Tip: With a wide array of free web and social media tools, there is no reason for you to play the guessing game about the most talked about topics on the internet.
Want an easy way to find out? Google Insights is a web-based tool can help you get the most searched terms at a specific point or period in time. Google is undeniably the most popular search engine of this generation and it won’t hurt if you will take advantage of their available metric tools.
Be a Generous Blogger, not a Miser
You are not a blogger just by name. You are sitting there for a purpose and that is to share, so be generous with your content and ideas.
Now that you have a clear set of objectives, it is time to get the job done. Think of your blog as a platform to let your brand or company communicate with its target audience. Since readers trust you on this area, you should talk with expertise and never leave any unanswered questions. You are writing to help them understand not to leave any mystery unresolved.
SEO Tip: Creating creative content should always start with the title. Readers won’t look anywhere but the title whenever they are deciding if to read an article. And for serious SEO talk, do you know that your title is amongst the first things that Google consider when indexing a page or deciding whether your site is eligible to appear at a higher rank?
Now, that is a big reward for reading our article right?
Find the Exciting Pieces of your Craft
Your blog also needs exciting bits that can get readers attention from the start to the end of the article. Find more relevant ideas that can perk up a normal flow of content and do not just share exciting content but make sure that it is also useful.
SEO Tip: Search engines generally assume that a blog post that has a few more links to it has more authority than one that has not. Links to previous blogs can also add excitement/interest for readers because they get more information as they go through the article.
Just don’t overdo it because Google may also penalize you for going overboard.
Spread the Wealth!
Ending up with a well-written blog is a treasure for bloggers. Once your blog is ready, it is time to share the good news with as many readers as you can!
The fruit of your labor deserves recognition and this one can be done more easily with the right social media channels.
SEO Tip: In order to maximize your blog exposure online, be sure to apply tags to your post. Tags provide a useful way to group related posts together and for web users to easily determine what your content is all about. As a rule of thumb for bloggers, five to 10 tags are a good number to let your blog be a candidate for higher Google ranking.
To revisit an earlier sentiment, content remains king. But in order to remain in the throne, you should come up with quality content that attracts and earns the trust of site visitors. If you still cannot find the perfect formula on how to achieve this, we can help you!
Contact us at (+6345) 499 1082 or visit our site www.thenorthernoffice.com for a web content analysis from our seasoned content curators.