On page optimization is a crucial aspect of SEO, yet usually overlooked. A well-optimized page can bring a significant increase in traffic. Search engines rank websites mainly dependent on two factors: search terms relevance and web authority. On page optimization helps you empower these two critical factors. Aaron Wall, founder of SEO Book states, on-page optimization is primarily concerned with:

• Choosing the best keywords available to base your pages.
• Convincing search engines that your page is related to your chosen keywords.

Traditional on page optimization techniques don’t work anymore (e.g. stuffing keywords anywhere possible) and it is time to consider new strategies that are applicable today or suffer the consequences.

1. Unique and accurate page titles Webmasters often ignore the value of page title. This is something you shouldn’t take for granted for it is the most important aspect of on-page SEO.  Every page must have unique and accurate page titles as Google lists identical titles as “duplicates”. Google will then index the duplicates as “supplemental results.”

2. “Description” meta tag Second to page titles, this SEO component also helps get traffic onto your site after you are appearing in the results. Google, for example, uses description Meta tag as a snipped for your page in the search results. Descriptions must summarize the content of the page accurately. Same as with writing titles, make sure that descriptions must speak of the content, but most of all make sure they sell the page to the viewer.

3. Search Friendly URLs For better crawling, search-friendly URLs are recommended. URLs must appear friendlier so that users who want to link to it won’t have  hard time memorizing the link. As much as possible, use words instead of numbers. URL's with session IDs and overly long URLs are not desirable.

The Northern Office helps you get ahead of the competition by utilizing up-to-date online marketing techniques that will help you get on Google’s first page in a timely fashion. TNO focuses on online marketing support which involves website hosting target particularly for corporate websites and e-commerce websites. For further details and inquiries, email us at This email address is being protected from spambots. You need JavaScript enabled to view it..