The real question is why social media for marketing? Simply, because not everyone will walk on the street where your shop is located and will see it. There’s a big population of your target market out there using social media who will not just pass by your shop but will visit it once you started social media management.
Here why you should start marketing in social media:
Almost everyone has a social media account
In 2017, studies show that 71% of internet users are social media users; there are 2.46 billion people who have social media account. With that number, don’t you think social media is a good place to find your target market?
There are different social media platforms
Start making a Facebook page, a Twitter and Instagram account. There is LinkedIn, YouTube and Pinterest, too. Yes, there are lots social media platforms and we know it is hard to manage all of them at one time. You are the business owner, so be the boss and let us do the social media management for you.
Here at The Northern Office, we have social media experts that can create these pages and accounts for you. Our experts will not just create, but they will also manage it for you; of course, you also have access to every account so you can see the progress itself.
Ads in social media allow targeting
Yes, ads in social media are customizable. You can target users using location, interests or age. And our social media managers are skilled enough to know who to target for every ad they will put up in your accounts. These people whom they will target are most likely to become solid leads and sales!
Generate traffic for your website
While posting about your products or services on social media, your website link will be included in each post, tweet or photo. So letting people know that you have a website. It’s not just a social media page, there is also a website, people! Click on the link and see what we offer. It’s a matter of convincing them to go and see your website, and that is what our social media people are good at.
Build Brand Loyalty
Research says that most people are looking for a social media account if they hear a brand that is new to their ears, and earns the customers’ trust once they have seen a social media page. Plus, with social media, you can interact with your customers more. You can see their reviews about your products or services, and they can send you in a message directly if they want to ask something. Thus, your brand gains loyal customers because you can interact with them.
Your competitors are doing it.
Yes, the other brands are doing it, too. So do not just sit there and watch them increase their sales. What you should do is have your own social media accounts and have a team to manage it.
You heard that right, it’s a team. No, you don’t need to hire people right now, that’ll take time and a lot of processes. We can get you a team of social media experts right away, we have them here at The Northern Office!
Call us now and let’s talk about your business.
Your business needs a website and your page needs some managing, there are many companies out there with different designs and what they have to offer but what are the things that you should consider when it comes to choosing the right company?
Here are the things you should look for when choosing a company that will do your website designing and your social media management:
THEY LISTEN TO THEIR CLIENTS AND THEY HAVE THEIR OWN IDEAS
A website and a social media page is a collaborative work, you tell them what you want, and their team has something for you, too. Then, your ideas come together and come up with even better things for your website and for your social media pages. You tell them the design that you want, and they tell you the design that you need.
THEY HAVE KNOWLEDGE ON RESPONSIVE DESIGN
Yes, they know how to create a website for you, but can they do the responsive design? The website that they will design for you respond depending on the platform and screen size of the user.
THEY HAVE A MARKETING DEPARTMENT
The company you should choose should not just give you web designers, but a team; which means there are web designers, social media managers, marketing managers and graphic designers. If they give you a team, that is guaranteed that your website is really going somewhere. It’s not just going to stay there, unvisited. Because they have people who know SEO and how the content should go, your website and your social media page is going to the right path.
THEY HAVE WORKED WITH DIFFERENT INDUSTRIES
The company you should look for should have worked with different people and clients; in that way, you will know that they have made different kinds of websites and managed different social media pages. Usually, you can see this one in their portfolio.
THEY ARE UPDATED
This simply means that they keep it up with the latest trend when it comes to designing and catching the attention the target market. Technology has a fast pace, so if the company is keeping up with it, they definitely know how to do the job for you.
Hey here’s the good news!
There is a company that possess all of these things! It’s the Northern Office (also known as TNO). Our team here at TNO listen to clients and refine each suggestion and idea that ends up with better results. Our employees are experts in their fields – and yes, our web designers are well versed with responsive design.
Partnering with us means you are going to have your own team, you need a web designer? A virtual marketing assistant? A social media manager? A programmer? Or a graphic artist? TNO has the team for you.
You can also check our portfolio in our website, so you can see whom we have been working with.
So, what are you waiting for?
Contact us today.
Online audiences will no longer require to sign into Twitter to take a glimpse at the latest news from around the world after Google feature more Twitter content in their search results from the first half of the year.
Another social media milestone is about to be passed as Twitter have finally confirmed its new deal that will see Google indexing tweets in real time.
With their new partnership, more tweets will be integrated in Google’s real time search for trending topics. This will ensure online followers will have greater access to news as it happens, wherever they are thereby boosting Twitter’s new and improved logged out experience.
Twitter CEO Dick Costolo stated:
“We’ve got the opportunity now to drive a lot of attention to and aggregate eyeballs, if you will, to these logged out experiences, topics and events that we plan on delivering on the front page of Twitter. And that’s one of the reasons this makes a lot more sense for us now”.
Meanwhile, Google can also glean information from the millions of tweets they will crawl and post on their search results. As a ‘real time/real place’ source of up to date news and information, Google is eyeing all Twitter data that can help them identify important content for display outside of Twitter.
How Could this Affect Your Business?
Does your business operate a Twitter account? If your social media posts were usually only seen by your regular followers, there is now a chance for you to grab the attention of Google visitors who are ‘on the look’ for trending news and topics.
So now as you continue to share new content on Twitter, Google is now also on the hunt for relevant news and information that is worth sharing with its audience.
What should be on your checklist?
Responsiveness is something we’ve built in to sites for years, so is integration of SM!
Again, TNO’s holistic marketing policy is proven to be in tandem with Google’s long-term efforts at placing the best sites at the top of the results page.
Contact us today and learn how we can handle the most critical parts of your social media marketing and deliver improved ranking results...
The world of social media has its own ups and downs last year. To give you a quick look back in the past, here are the highlights of social media revolution in 2014.
Roundup: Social Media Trends 2014
The Switch to Visual Social Media
Few of the major trends that hit 2014 were the proliferation of image-centric social networks like Pinterest, Instagram and Snapchat which only shows the continued shift of web users to more visually enticing content compared to the beginning years of social media.
Micro-Video Sharing Platforms
Though YouTube has continued to make a big scene on the number of views per day, some brands have opted to micro-video platforms like Vine and Instagram which simplifies everything down to a 10-second video. The moral lesson of the story? LESS IS MORE.
G+ Still Deserves an Applause
Just when everyone thought that Google+ is on its way out, the world’s most popular Search Engine introduced G+ users to social signals and HTTPS encryption. This development gave a spark of hope to SEO experts and digital marketers who are struggling to boost their page ranking.
Second Attempt for the Social Media Limelight
While on the side, MySpace attempted to re-engage users but looks like it failed and Foursquare revealed its new logo and major transformation of its features.
Hello Social Media 2015!
Before we give our social media forecast, here are some figures that will make you convince why some social networks will remain dominant this 2015:
Social Media Status Today:
These figures are expected to substantially increase as we count new days this 2015.
The Power of Social Media Adverts
As companies see more exciting ways to promote their products and services online, the social advertising trend from 2014 from where we saw Snapchat’s first ad, video ads on Instagram, auto-play video ads on Facebook and a wide variety of Twitter cards are expected to continue this year with new and enhanced features.
Considering a worldwide mobile penetration of 93%, major social networks are expected to improve their mobile presence that can bring the most convenient service to their followers.
Twitter, as one of the most popular social networking sites has more than 80% of active users who accessed the site via mobile last year. This clearly indicates that Twitter’s new “mobile first” value proposition has been put into practice.
Privacy and Anonymity
“Nothing is kept private on the internet”- is this social media mantra still stands true?
Though the internet help us connect with the rest of the world through constant exchange of information, some internet users demand for anonymity that can help them set a fine line between what is worth sharing and what deserves PRIVACY.
With this sentiment, new platforms like Whisper, Ello and Facebook’s Private Messenger app features independent messaging rooms that can let you interact to a selected group of people without the rest of the world knowing.
On the positive side, these new applications can help users to protect their privacy and anonymity while still enjoying their presence on the internet community. But on a business perspective, this trend can cause a slight draw back as it can limit interaction between brand owners and consumers.
Social Video Marketing (SVM)
Social media experts define SVM through this formula:
Social video= Social Media+ Online Video + Creative Marketing
Social videos like Instavid, Vine, Snapchat and and Hyperlapse (Instagram’s standalone video app) are different from the traditional TV or radio ads in terms of style and execution. They are short, straight forward and use a lot of creativity to create a great impact to its audience without the need to spend a huge amount of money!
With these up and coming social media tools, it can really be hard to know exactly where to commit your time, effort and resources. Learning lessons from your past mistakes and lending ears to the ‘unheard’ sentiments of your audience can be a big help to draw up a successful social media marketing plan for 2015!
Did you spot any ‘social media rising star’ for 2015 other than what we have mentioned on this article? Feel free to share your comments below!
The internet is considered as the marketplace of the future. More than just being an effective channel for current events and information, the internet also serves as a gateway that connects customers and consumers to businesses and vice versa.
There are more than 2.5 billion internet users worldwide and behind this figure is a great opportunity for you to turn each of the active internet users into a customer when you have the right tools at hand.
In this article, we will take you to the different social networking platforms ideal for businesses and how you can take advantage of them to capture a larger share of market.
The Top 5 Social Media Sites We Recommend for Your Business
Founded in 2004, this is still the world’s largest social networking site. This social networking site has 1.28 billion monthly active users or about one-sixth of the world’s population.
How can it help your business?
Facebook is an effective platform for business-to-consumer (B2C) transactions i.e. people who buy and use your products.
If you are a business starter, this social media site can help you introduce your products and services to your targeted audience more easily through its streamlined features and interface. Its popularity is one of the main reasons why it is easier for companies to use it in order to promote brand awareness and generate word-of-mouth marketing.
Facebook also features Business Pages and free insights and analytics that can let users gauge the level of success of their marketing efforts based on audience interaction and feedback.
The power of 140 characters can change your business via Twitter. Compared to other social networking sites, Twitter has more users who access the site through mobile devices, primarily those who want to get fast and accurate information while ‘on the go’.
How can it help your business?
Twitter is considered as a great tool for directing people to your website to generate leads.
If readers trust your expertise based on the quality of the content you share, they're more likely to visit your website. Twitter is also an essential tool to promote events, news and important advisories about the company.
Founded in 2002, LinkedIn is a business-oriented social networking service. Its main objective is to allow users (workers and employers) to create business profiles and build connections which can lead to real-world professional relationships.
How can it help your business?
LinkedIn is considered as a primary network for businesses, particularly B2B companies.
As a company owner, if you want to extend your network and find potential partners and employees, this social networking site is for you. LinkedIn can also help you pick up the trends in the marketplace and build your business profile online which can serve as a reliable reference to anyone who is interested in checking on your career background.
Google+ is a social networking service owned and operated by Google Inc. It is not simply a social networking site, but it also has an authorship tool that associates web content directly with its owner or author.
How can it help your business?
Google+ is a breath of fresh air to key consumers who may be on the lookout for a new social experience outside the traditional social networking sites.
Its integration with other platforms like YouTube and Gmail is also another great way to extend your market reach without even stepping out of the Google+ environment.
With its special features like Authorship and Publisher, you can let web users recognize you as the ‘face of the business’ when searching for your articles or related posts on the web.
YouTube is considered as the most popular video-sharing site. This social networking site lets people store videos online and share them with others.
How can it help your business?
With more than 1 billion unique visitors each month and four billion views per day, YouTube can be a useful marketing channel for your company.
YouTube lets users create and share videos not only within its community but even across other social media platforms.
This site can also let you post tutorials, presentations, webinars and testimonials to capture the interest of your audience towards the products or services you offer.
The Booming Social Networks
If you want to explore greater marketing opportunities out of the mainstream social media channels, here are some of the booming social networks we recommend:
Image-centric social networks like Pinterest, Instagram and Snapchat are starting to find their place in the social networking community as they continue to gain loyal followers on their sites.
If your company wants to find more creative ways to reach younger audiences, these sites can help you.
And one more important thing that you should remember, image-centric social networks like these three are more suitable for companies that want to promote a habit-forming product to its followers.
All it takes is less than 60 seconds to promote your brand and that is exactly how micro-video works!
Micro-video is a short form of artistic video that aims to draw the attention of the audience and have them cling to it until the last second.
If you want to take a more experimental approach to your online marketing, Vine and Instagram, as the leading micro-video platforms, are worth a try. Just a hint, Vine allows 6-second videos while Instagram allows 3-15 second videos.
At The Northern Office, we believe that social media has evolved into an important online marketing medium of which businesses must take advantage. Social media success does not end once you select the right social media tool, CONTENT still remains as a key player in order to become 100% effective to your online followers.
The impact of social media has taken everyone by storm. Research shows that almost 80% of internet users worldwide have their own social media accounts where they spend most of their internet usage. Not only that, social sharing is not only a thing for students or moms away from home because Facebook has helped 70% of marketers find and acquire new customers for their business. If you are an internet marketer, seeing these figures will definitely make you fall off your seat, understanding them will brighten your future when it comes to your career path. But these figures do not tell all when it comes to online success. As we all know, mistakes are inevitable, but committing mistakes on your social media accounts are irreversible like the impact it can lead to your business. Here are some helpful social media rules for your business.
Always make sure that you are providing the right information through your social media pages. Keep the most crucial information like contact numbers, email address and website link simple and easier to recognize.
Social media pages are created to represent your company within the internet community. Do not link your personal connections on these pages to avoid mixing your personal life to these platforms intended for business.
Every person has a unique preference when it comes to the products and services they need. Do not force any follower to like your page or recommend it to their friends. Asking them once is enough for you to know if they are interested or not.
Facebook offers hundreds of applications but not all of them are applicable to your business. Choose only those applications that can help you improve your page. Another rule of thumb, do not send notifications or any game invitation to your followers and do stick to business talk.
Limit your posts on social media accounts in order to stop any of your followers hitting the ‘unfollow’ button. Everyone has their own matters to handle and do not let them get tired of reading updates from you on their news feed.
Customers pay attention to the little things you think don’t matter to them. Poor grammar and spelling can break the chain of professionalism and trustworthiness. Make sure you check your post before you hit the OK button.
Customers can easily tell if you are in interested communicating with them. Do not leave messages unattended or keep friend requests waiting for too long. Once you opened a social media account, make sure not to beg off halfway.
Do not turn down any friend request unless you see it as a threat or of no benefit. Do not let a good chance of increasing your online presence pass by with the wrong decision.
Do not look for praise and approval from target customers by posting negative sentiments against your competitors. And do not let other people say it on your behalf.
10. Safeguard your account through advanced security settings
Do not let anyone tag you with humiliating photos that can affect your profile indirectly. Limit and restrict your account’s features before this happens. With the easy navigation that most of the social media sites offer, it is imperative to follow these handy reminders to maintain a good online reputation for your business.
If you are using Twitter as part of your online marketing efforts (which you should really be doing), you should know by now how the power of 140 characters can either let your audience notice or dump you on their news feed.
Twitter is the key social networking platform to people who are ‘always on the go’. If you are a business person or a full time mother who has too many errands to attend to, your attention span when it comes to your online activities is shorter than the norm. Twitter is an effective communicator for people who only want straight forward news and information.
It’s a cliché that questions always require answers or correspondence. But when it comes to Twitter, finding the right questions to ask to your audience is the way to gain higher level of online engagement.
Before we can let you take a bite on our main course, have you done a quick status check on your Twitter account lately? How is your Twitter account doing since we shared this article with you? http://www.thenorthernoffice.com/philippines-marketing-blog/page/3/
Here is a quick recap on how to check your Twitter status:
Status Check #1: How many followers do you have? Are you contented with these figures?
Status Check # 2: Did your chosen keywords for hashtags worked? How many successful Twitter chats you had during the last few months?
And lastly, Status Check # 3: how many followers replied, retweeted or marked your posts as their favorite item? These 3 main factors are clear indicators whether you went to a level higher on your audience engagement or it’s the same old thing.
If you think you are not yet satisfied with the results, it is time to pay attention to your posts and use thought-provoking questions that can entice your followers to participate.
The ‘Feelings’ Question
According to marketing experts, the greatest weapon that you can have on your e-newsletters, email campaigns and other online marketing collaterals is your personal connection to your audience or customers. Getting the sentiments of your followers regarding your products or services is a good way to catch their attention.
The ‘Test of Knowledge’
Sharing general knowledge trivia and questions to reveal a product or service can get a higher chance of interaction than the use of jargons or puns that only you know. The ‘Number Guessing’ People love to read posts that share numbers and statistics. A tricky question that requires simple mathematics makes excellent bait for your followers.
The ‘Yes or No’ Question
Though this is the simplest form of a question, this is still a powerful one as it requires your online followers to justify their answer through their own insights and opinions. The ‘Yes or No’ question is a proven way to get immediate responses on Twitter.
Always remember, the more creative your content is, the more attention it gets from your audience.