Tuesday, 15 February 2011 14:29

Factors That Contributed To SEO’s Growth

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Search Engine Optimisation is used to describe the process involved in designing your website in a way that it will appear higher in search engine rankings.  It has played a vital role in ecommerce.  It has been growing rapidly through out the past years, which has brought about success to many online businesses today.

  • 1993-1995, On-Page SEO, the only way you could perform any kind of SEO was through on page activities which included making sure that content was good and relevant.  Search Engine Submission had webmasters physically submitting their pages to Yahoo Directory for Indexing.
  • 1998- SEO could now improve the number of incoming links to their sites.
  • Late 2002- Domain authority has emerged.  SEO grow the value of their websites from websites with authority.
  • 2006- Link Context is the text around a hyperlink.  SEO’s used that to improve the content of the website as a whole.
  • 2009- 2010,  User Signals- it decreased the amount of time that people needed to spend in searching to find what they want.  As users search better results come up.

Search Engine Optimisation has really come a long way and it is still growing.  It is something that can help improve Online Marketing. The Northern Office provides a complete range of online marketing strategies from a new website launch to a complete company re-branding! Need help in making  an effective Online Marketing plan? Contact TNO for details.

 
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