Search Engine Optimization (SEO) and keywords/keyphrases play a crucial part in marketing your product or business online. They can make or break on how you promote your brand over the web. It can all depend on your overall SEO strategy .
First off, let’s get the basics out of the way and properly understand what SEO is all about. SEO is the process of moving or increasing the visibility of a website by means of “organic” searching or un-paid browsing of a set of words used to describe your website through the Internet, where there’s a ranked list of all “most searched” websites.
Way back, some marketers often put all possible and well selected words which describes their product, and looks at how they were ranked at search engine results page (SERP). Nowadays, things have changed dramatically. The Internet is bombarded with competition of products and services in the same niche who use the similar terms as keywords and which could really affect how your product stands out.
Good tips to remember is to understand how keywords work, what words should you use, and how many set of words can really help increase you’re ranking in the results page. Look at it this way, when you are in search of a specific product or service, you type in the basic term which can show up a number of results to choose from. That is how keywords work.
The more words you have, which also has alternative meanings, the more visits come to your website. This will also increase traffic on your website, which will really work for you. It only means, your keywords perform effectively and then it will always be on top of the results page. However, while it does seem simple at first, search engines like Google and Bing have complex algorithms to determine if they should rank your site.
Having the right keyword or phrase it not enough and you have to continue building your on-page SEO. We just gave you an overview on how keywords work! Keep reading our blog and we’ll post more tips and guides when it comes to on-page SEO!